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Archive for March, 2010
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The Tweetest Thing in Dentistry, part 3
These days the most innovative and successful dentists are tweeting! That means they are on Twitter? Are you? In case you have been living in a cave for the past couple of years, Twitter is a major force in social networking that is gaining more popularity every day. Currently there
Read More »March 24th, 2010
Know Your Margins
Do you know your margins? You should… after all, as a dentist you are a business owner, right? What is your profit margin? Do you have any idea? Come on, please don’t guess. You need to know this. If you are not sure, would you promise to get on the
Read More »March 23rd, 2010
They Said WHAT About My Practice?
It’s a day you have been dreading. You do everything you can to provide the highest quality dentistry, best customer service and most fantastic patient experience ever. You answer everyone’s questions, are empathetic and even work through lunch to squeeze in that emergency. And then one day, an email arrives
Read More »March 20th, 2010
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The World's Most Amazing Dentist!
When we were kids, our Mom took us to Dr. Isaac Koppel – a man who could be described as “The World’s Most Amazing Dentist.” The multi-talented Dr. Koppel had no team members at all, and he could answer the phone, collect money from a patient, drill on a tooth
Read More »March 16th, 2010
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Testing, Testing, Testing!
We have seen so many dental websites lately that simply don’t “work.” Our very good friend Dr. Michael Barr of www.RevUpYourMarketing.com says in order for a website to be “working,” it needs to be making you money. And there are three important components you need to consider to reach that
Read More »March 15th, 2010
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Should Dentists Be Yelping?
Are you Yelping? You may not be, but your patients and people in your community certainly are. Yelp.com is a site where anyone can go to get information and opinions about any business. Many people these days are getting their information about choosing a new dentist by searching dentists in
Read More »March 9th, 2010
Who Are The Best Patients?
Today is “Senior Day” here in Maryland. Does that mean that the state is doing something special to recognize it’s older citizens? No – actually “Senior Day” here means that our beloved University of Maryland Terrapins are playing their final home basketball game of the season and our three seniors,
Read More »March 3rd, 2010
More, More, MORE!
Some patients are short-sighted, greedy and selfish. Extend yourself a little and they’ll want a lot. Offer a free whitening case one week and they’re angry that it’s not available the next. “The coffee in the reception area was not piping hot!” The challenge of winning more than your fair
Read More »March 2nd, 2010
Dentistry Is An Up And Down Business
Something familiar to many in the business world is the “Elevator Speech.” Experts say that you should be able to give an enticing and accurate description of your business in the time it takes an elevator to get from top to bottom (or vice versa), thus maximizing your time with
Read More »March 1st, 2010
