Lululemon Your Dental Office!
Have you heard of a company called Lululemon Athletica? They sell really cool yoga apparel and they are springing up in malls and urban areas mainly in big cities right now. If you are in New York, San Francisco, Dallas, Boca Raton, Chicago, Toronto, chances are you have seen a Lululemon. It’s kind of strange how they REALLY started becoming popular during one of the worst financial crises we have experienced in our lives. And please understand, this ain’t no dollar store. A t-shirt will cost you a cool $64 and that’s just the start.
Lululemon does it right. They have very a friendly, beautiful, knowledgeable staff. There is ALWAYS someone available to help you and make it seem as though they are your best friend. And the store is always crowded. It is the Apple Store of yoga clothing!
Oh, and did we tell you that their stock keeps going up and up and up with no end in sight? This is NOT meant to be financial advice, but if you get a second, check out LULU (their ticker symbol) and see if this is a company that you think is good!
The point here is that even during really bad financial times, many people still want to be associated with winners (Lululemon Athletica and Apple Computers are just two examples) and are willing to pay for that association.
How do you get YOUR dental office to be the Lululemon or Apple Store of your community? We don’t necessarily mean high fees. We mean how do you get your office to be THE DENTAL OFFICE that everyone is talking about and visiting? The office that people cannot get enough of!
One way to accomplish this is through social media. It’s perhaps the quickest most predictable way! We have tons of offices that are doing it right now as we speak! It works!
By now you probably know about our two day intense course where we totally get you going with a social media campaign for your practice.
Hey, ours ain’t no B.S. “overview” course. It’s the real deal, inarguably the BEST there is in the dental profession. When you complete the two day course you are ready to go with systems in place! Read more if you like at http://www.madow.com/dental-social-networks.html.
During the “The Best Social Media Conference Ever,” we will work you hard, but when you complete the two days, you literally have a new patient “machine” that is in place and keeps working for you all day, every day, even while you sleep! Can you say Lululemon? Can you say Apple? Can you say (fill in YOUR office name here)?
It’s kind of funny but some still do not “get it.” We recently had a doc that called our office and asked how much our two day intense hands on social media course would cost him. When he was told the tuition, the words that came out of his mouth were “What are you, (expletive) crazy?” Then he hung up!
Problem was, he had no idea what he would get out of it. Maybe it was our fault for not explaining! He probably was not familiar with Lululemon or Apple either!
On the other hand, we get email and comments practically every day from past attendees letting us know how our course has helped their practice more than anything else they have ever done in dentistry. Here is one we got a couple of days ago:
Dr. Lev Bodak from Media, Pennsylvania said (on Facebook)…
“Our numbers continue to grow, and we are getting great new patients who are motivated. Lots of procedures, four implants in the past ten days!
We had to suspend Google ads as we had no openings for two weeks and no way to handle urgent issues for existing patients. Such a problem to have!!!
Have fun (at your upcoming TBSMCE) in Baltimore!”
So which doc are you? One that quibbles and complains at the tuition or one that actually takes a fantastic course that actually grows your practice exponentially?
Hint: the guy that hung up the phone is most likely still whining and trying to figure out how to grow his practice!
Our next Social Media Marketing Summit (and the last one of 2011) will be in Baltimore on October 13-14. After that we go to Vegas for TBSE. Do you want in? We have only a few openings. Call us today and we promise to get you in. No matter where you are in the country right now, it is simple to fly into our beautiful airport, BWI. Call us please! The call is free. It is 1-888-88-MADOW.
Just promise us one thing… when YOUR dental practice becomes the Lululemon or the Apple of the dental world that you will let others know how you did it!
