If you are not happy with the direction that your practice is going, or if you are not sure what you should be doing to grow your practice, please read this letter that we recently received from a colleague.

Dear Madow Brothers,

We began attending the Madow programs about a year and a half ago. Up until that time, we relied on word-of-mouth and internal marketing to sustain our long-established practice. Many patients had been with us for 25 years. As they passed away, or moved away, our patient volume began to decline. Although our dentistry was state-of-the-art, our business procedures were out-of-date. We tried several types of external marketing strategies that were unsuccessful and costly. Then, at my wife's suggestion, she and I attended our first Madow Brothers seminar.

Gradually, by tailoring your advice to our office as well as developing some of our own ideas, we invigorated our practice. It is exciting to see our vibrant and dynamic office growing monthly! Over a year ago, we began using your new resident marketing subscription tools and continuing education CDs. Although things were improving, progress was still slow.

Then we attended your Social Media Market Summit in Baltimore. It seems hard to believe that was only just four months ago. At that time, we had no presence on the internet, and by "no" I mean zero. However,we were determined to correct that with hard work. We developed our search engine optimized website, MediaPAdentist.com. Our patients happily gave video and written testimonials. As prospective patients began finding us, the phones rang. We now appoint nearly everyone who calls by applying your dental appointment scheduling techniques. In the past four weeks, our new patient volume has quadrupled and we are #1 on Google for many of our services. Yesterday, we had a last-minute cancellation so we sent out a Tweet and e-mail offering a discount. Less than 2 minutes later, the appointment was filled!

We love helping our patients and seeing them smile again. Our vibrant, exciting practice is joyful work. Thank you for giving us the tools we needed, and don�t stop doing it!

Catherine Bodak-Gyovai MD
Levente Bodak-Gyovai DMD
www.MediaPAdentist.com