We will be welcoming a new year soon. How do you want to end this year? What do you want November and December to look like?
Are you working in harmony with your mission, vision, and goals for the practice? If not, what is holding you back? If you really want to reach your goals, you must be willing to get uncomfortable enough to implement change. I am here to help.
The tips and ideas that I am sharing with you today for the month of November WILL help you attract more new patients, build relationships within the community, as well as exceed your current patients’ expectations. As always, my goal is to also help you all stress less and have more fun at work!
Leadership Tips & Ideas:
“A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better.”
Random Acts of Kindness Week is November 17th -20th. Surprise your team with a random gift of appreciation. (Cash, lunch, breakfast, gift card, snack, spa day, etc.)
Practice Management Tips & Ideas:
What steps have you taken to ensure your schedules will be able to accommodate those patients that wait until the last minute to use their dental benefits before the year ends?
Use it or Lose it Reminders:
Have you followed up with a call(s) to your patients that haven’t responded to your use it or lose it letters/emails? If you didn’t get your letters and emails sent out I encourage you to take action now. Would you like a sample Use it or Lose it letter? Email me at firstname.lastname@example.org and I will gladly send one over to you.
Marketing Tips & Ideas:
Monthly Theme Idea: Gratitude (November is National Gratitude Month).
For your patients:
Invite your patients to share what they’re grateful for and turn it into fall decorations by having them fill out fall leaves that you hang on the wall.
Or put together a fall-themed gift basket that your patients can enter to win when they check-in on Facebook, follow the office on Instagram, Facebook, etc.
For the community:
Visit local businesses with a gift and a note of gratitude for what they do for the community. Or each week feature a local business on your FB/IG pages that you are grateful for.
Set a goal to get a certain number of reviews/recommendations to your Facebook and Google pages during the month of November.
November is Diabetes Month:
All month-long share posts on your social media platforms regarding the importance of regular preventive dental visits to the dentist. When you have diabetes, high blood sugar can take a toll on your entire body — including your teeth and gums. https://my.clevelandclinic.org/health/diseases/11263-oral-health-problems-and-diabetes
Social Media Post Ideas to Improve Engagement during the month of November
3rd: Daylight Savings
8th: X-Ray Day Create a short video about why radiographs are necessary and their safety to share on your office social media pages.
21st: Great American Smokeout:
29th: Flossing Day
Did you enjoy these tips and ideas?
We would love and truly appreciate for you to please take a second to leave a review/recommendation for team Madow on Facebook
Yours for Greater Success,
Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!
If you have a question for this column, please write to us at email@example.com. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.
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