Eight Things You as a Dentist Need to Know Now About Social Media!

Are you keeping up with what is going on in dental marketing these days? You’re not sure? Well, here’s a statistic that may frighten you. Last month alone 5.4 million people used Google to find a new dentist. That’s right – well over FIVE MILLION PEOPLE ignored all the Yellow Pages ads, direct mail coupons, patient referral programs and everything else you may be doing  – choosing instead to electronically locate a dentist! And well over a million patients stayed in touch with their current dentist, generating millions of dollars worth of treatment, due to what is now being referred to as “Web 2.0” or “Social Media Marketing.”

There is an incredible new way to let people know about your dental office! The good news is that it’s virtually free! The better news is that if you take advantage of this technology now, you will be able to very quickly establish yourself as THE EXPERT DENTIST in your area and basically blow your competition out of the water!  Web 2.0 has the potential to bring more income into your practice than anything you have ever done in the past!

NOW LEARN FOR FREE!!!

FREE SOCIAL MEDIA TELESEMINAR
WEDNESDAY AUGUST 26th, 8:00 PM EASTERN TIME

Our special guest on this free training seminar is internationally recognized Social Media and Branding expert Lethia Owens. Lethia has taught dentists all over the United States how to use Social Media to expand their patient base, generate more referrals and get current patients to accept more treatment. No one knows more about social media marketing for dentists than Lethia. That is a guarantee!

And the best thing about Social Media Marketing?

It is free! That’s right – it will not cost you one thin dime!

Here are just a few examples of what you will learn on this free teleseminar:

  • How to maximize the FREE power of social media sites to find new patients and get them to accept your treatment!
  • How to increase revenues by clearly defining your “Brand” and get it noticed in this era of electronic overload!
  • How to produce a dental video online in 90 seconds with this simple device and watch your visibility TRIPLE!

  • How different components of social media such as Facebook, Google, LinkedIn, WordPress, Twitter and more will all work together to drive your practice to the top!

  • How to establish yourself as the dental expert in your community and generate tons of traffic to your website!

  • How to create an online marketing system that takes minimum time and maximizes your efforts.

  • How to locally dominate the online dental marketplace!

  • Why you don’t just increase your visibility – increase your credibility too!!

  • And much much more!

Not sure if this call is for you? Well how worth it would it be to spend ZERO dollars and just one hour of your time for information that will clearly put you in front of the pack when it comes to growing your practice? You have nothing to lose and so much to gain!

In order to register, simply email rtrain@madow.com with the words “SOCIAL MEDIA” in the subject and we will immediately send you the private number that you will use on AUGUST 26th along with any instructions. During the call we will be answering your questions about social media marketing. This is your chance to interact with one of the country’s top experts!

Please join us – the number of lines are limited! This teleconference is perfect for the doctor or a key team member who is in charge of marketing! Please don’t miss out!

FREE SOCIAL MEDIA PRACTICE GROWTH TELECONFERENCE
WEDNESDAY AUGUST 26th, 8:00 PM EASTERN TIME

Eight Things Dentists Must Know About Social Media

Madow Social Media Marketing Summit

Just Announced – Brand New Location!

“Grow Your Dental Practice Like Crazy Through Social Media!!! How Facebook, Websites, Blogs, Twitter, YouTube, and Google Will Position You As THE BEST OFFICE in the Area!!!”

Dear Colleague,

Are you keeping up with what is going on in dental marketing these days? You’re not sure? Well, here’s a statistic that may frighten you. Last month alone 5.4 million people used Google to find a new dentist. That’s right – well over FIVE MILLION PEOPLE ignored all the Yellow Pages ads, direct mail coupons, patient referral programs and everything else you may be doing  – choosing instead to electronically locate a dentist! And well over a million patients stayed in touch with their current dentist, generating millions of dollars worth of treatment, due to what is now being referred to as “Web 2.0” or “Social Media Marketing.”

There is an incredible new way to let people know about your dental office! The good news is that it’s virtually free! The better news is that if you take advantage of this technology now, you will be able to very quickly establish yourself as THE EXPERT DENTIST in your area and basically blow your competition out of the water!  Web 2.0 has the potential to bring more income into your practice than anything you have ever done in the past!

Think back for a second. Remember 10-15 years ago when dentists were first getting websites? Many had no idea what they were doing but they just wanted to jump on the bandwagon because after all, the mentality was “if the dentist across the street has a site, I better get one.”

Some sites were pretty good; unfortunately most were bad. But good or bad, one of the big problems with these sites was they were impossible for the public to stumble upon. And unfortunately fifteen years later, most dental web sites are the same – they may look good but they are not bringing in many new patients. They are no more than fancy “electronic brochures!”

Search engine optimization (oftentimes referred to simply as SEO) promised to take care of that problem! The idea here is if you tweak your site by adding certain tags and keywords, someone in your area searching for a dentist would easily find you site because it would pop up very high on Google.

But it’s not quite that easy!

Even if you are lucky enough to have the knowledge to optimize your site yourself or to find the right person to help you, there is still an inherent problem using search engine optimization to promote your practice on the web. The problem is this: the only people that will find you are the ones that are actively searching and…

just happened to type in the correct keywords!

What is the likelihood? Most studies show that it is very slim. Plus, Google constantly changes their search parameters, so staying on top of this is almost impossible.

But imagine people in your area finding out about you and your practice in a different way – as they go about their normal online activities such as web browsing, emailing, shopping, social networking, and the like? If that were possible, don’t you think that would be much more of an effective marketing strategy?

Well it’s not only possible – the truly successful and progressive companies, both large and small…

are doing it right now!

It is a brand new approach, combining all of the tools that the internet has to offer which equates to new customers, happier customers and MORE BUSINESS!!!

And right now your dental office can have success with this in the same way that Southwest Airlines, Marriott Hotels, Sony Electronics and many of the other big boys have! There is a definite way of getting your name and message out to the people in your area about you as a dentist.  Not only that, this will be an interested and well-informed group that is very likely to accept treatment recommendations and refer others like crazy to you. And this works with your CURRENT patients as well!

It’s called “Social Media Marketing” and it’s the fastest growing and one of the most effective ways to market a business. It’s taking place right at this very moment and growing like crazy! And the good news is that there are very few dentists that understand how to properly use social media to market their practice. NOW IS THE TIME TO TAKE ACTION!

Chances are, if you would be asked if you knew what social networking was, you would give one of two responses:

1.    “I have no idea what social networking is.”
2.    “Social networking is stuff like Facebook and Twitter.”

Believe it or not, the first response is the more common. And maybe you think response #2 is fairly accurate. Sorry, it is not!

You see, Facebook and Twitter make up a very tiny portion of what social networking is. Answer #2 would be analogous to saying that nine players make up a baseball team. It is partially correct because those are the obvious people you see on the field at the beginning of the game. But in addition to the starting team, there must be other starting pitchers, relief pitchers and a strong “second string.” And it doesn’t end there. In order to win, you need a manager, coaches, trainers, office personnel and so on. And they all work in conjunction with each other to produce a desired result. The best nine players in the league couldn’t win a game without everything else properly in place.

Social Media Marketing is actually similar. It consists of a series of things that you do online that all work in harmony to produce a specific and very predictable result, which in this case is getting people to find out about your practice, come to you as a patient, accept treatment and refer others! And remember, it will also get your current patients to accept more treatment and talk up your office like crazy!

Right at this very moment there is a gold mine out there, and if approached the correct way, YOU are going to be light years ahead of every dentist in your area!

More good news: this “gold mine” is virtually …

FREE!

Just imagine if ten years ago you were the only dentist in your area that had a web site. Every time someone would type in “dentist” and “your town,” they would be directed to YOUR web site. That would have been pretty nice, right?

Unfortunately those days are gone. Most social media experts predict that the stand-alone web site as we know it is becoming a thing of the past. Most of your patients and prospective patients will be getting their information about you through various other online methods. That’s not to say you will be losing your regular web site. You will still have it but it will simply be one piece of a MUCH larger picture.

They will be finding out about you and staying in touch with you more through social sites such as Facebook, Twitter, WordPress, LinkedIn, YouTube, Google, and the list goes on and on.

It is happening NOW!

Sound overwhelming? Well yes, it can be. But it can also be very simple and easy to implement with the correct knowledge. And that absolutely DOES NOT mean being a tech genius. One of the most successful social media marketers in the world does not even know how to turn on a computer!! So if you are reading this, you’re already many steps ahead of him!!!

Social Media Marketing is neither haphazard nor difficult. It is a definite plan, which needs to be systematically followed. You simply have to know what to do.

And YOU do not have to be the one doing it. Your time is probably most productive doing dentistry and you want to relax when you are not in the office. Social Media Marketing is not another frustrating, time consuming hands-on project for you. It is something that can actually be put on autopilot, so it’s working even when you are on vacation or sleeping!

At this point you are most likely thinking that you don’t want to miss out on perhaps the best way to market your dental practice in the history of the profession. So how can you find out more?

Research or surf the internet until you find the answer?

Well, unfortunately that would most likely lead to frustrating and inaccurate information, not to mention how long it would take! It’s a lot to take in! Social Media Marketing simply cannot be explained in an article, a lecture or a CD!

So what is the answer? What do you do if you want to not only learn more, but actually be “up and running” in the fastest manner possible?

Here is your answer: Attend a Madow Brothers…

TWO DAY, HANDS-ON
SOCIAL MEDIA MARKETING SUMMIT!!

Where everything you need to know to increase your practice’s profits will be revealed – from A-Z!

As respected leaders in the fields of marketing and practice growth for twenty years now, The Madow Group has taught thousands of dentists how to make their practices more profitable than ever. And now there is a new trend that will take dental marketing by storm, and the timing is better than ever to get started. This will be the most fun and lucrative hands-on seminar you will ever attend in your life!

So what exactly does the “hands-on” part mean? It means that as well as getting expert instruction on how all the latest trends in social media and internet tie into your overall marketing plan (and can jettison you ahead of everyone else in your area regardless of what type of marketing you are currently doing) you will be working live with your “virtual assistant,” helping you set everything up every step of the way.

So instead of the typical course where you leave with twenty pages of notes, more confused than ever and have no idea where to start – you’ll actually be up and running immediately! Your new social media marketing plan will actually be working for you…

BEFORE THE SEMINAR IS OVER!!

All you need to do is bring yourself and your laptop. Everything else will be taken care of!! Needless to say, due to the nature of this course, attendance will be strictly limited!!

What will be covered at this amazing two day event? Basically everything you need to know to be not only up and running, but WAY AHEAD OF THE PACK when it comes to Social Media Marketing. We will go from A–Z and teach you exactly what you need to know so that Social Media Marketing can pay off BIG TIME for your dental office.

Here are just some of the things you will be learning:

•    How to maximize the FREE power of social media sites to find new patients and get them to accept your treatment!

•    Step-by-step instructions for how to get started with online social networking sites like LinkedIn, Facebook and Twitter!

•    How to locally dominate the online dental marketplace!

•    How you stack up against your competition and use this information to enhance your total brand and strategy!

•    Ways to change “You have a nice website” to “I want to be your patient!”

•    How to place specific content in various areas throughout the web and have it link back to your site!

•    Why you don’t just increase your visibility – increase your credibility too!!

•    How to clearly define your “Brand” and get it noticed in this era of electronic overload

•    How to produce a dental video online in 90 seconds with this simple device and watch your visibility TRIPLE!

•    Long term strategies to keep your patients excited and loyal

•    Dynamic secrets to true Search Engine Optimization (SEO)!

•    How to easily build a tremendous following of people who will become practice ambassadors – both online and offline!

•    Ways to successfully blog even if you are not a good writer or don’t have the time!

•    How different components of social media such as Facebook, Google, LinkedIn, WordPress, Twitter and more will all work together to drive your practice to the top.

•    How to establish yourself as the dental expert in your community and generate tons of traffic to your website!

•    How to create a strategy that will be a magnet for attracting new patients and re-energizing existing ones!

•    Why you won’t have to ask for referrals – your media network will do it for you!

•    Tracking, tracking, tracking. How to tell if your efforts are paying off and how to easily shift strategies if necessary!

•    Why you shouldn’t abandon traditional marketing (such as new residents, postcards, etc.) but instead make them blend in to increase your practice by huge proportions!

•    How to create an online marketing system that takes minimum time and maximizes your efforts.

•    Simple ways to get qualified patients to find your website!

•    How to build a magnetic brand image that attracts patients to you!

•    Personal attention to guide you through every step!

•    And much much more!!!

LEARN WITH THE EXPERTS

Dr. Richard Madow and Dr. David Madow

Rich and Dave Aug 07 Web

The Madow Brothers are known for staying one step ahead of the rest, and there is certainly no exception here. Rich and Dave have been working with Social Media Marketing for quite some time now and are convinced that all successful dentists will ultimately be adapting this marketing strategy. They are bringing the Social Media Marketing Summit to an intimate group of dentists who want to be on the forefront!

Lethia Owens

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An internationally known social media expert and personal branding coach and founder of Lethia Owens International, her clients include Boeing, Johnson & Johnson, Anheuser Busch, The American Cancer Society and dozens more major corporations and charitable organizations. She has even done personal branding work for the IRS!

Lethia is well equipped to help you develop a results based magnetic branding and social media marketing strategy. With a degree in computer science and experience as a certified coach and personal branding strategist, she has traveled the world educating others about social media marketing, and has the knowledge and expertise to make your practice reach its true potential. She is constantly staying on top of the ever changing Web 2.0 landscape and is ready to unleash her knowledge on the dental world!!!

A Complete Team of Virtual Assistants

Lethia will be bringing her team of “Virtual Assistants” to personally hold your hand and work with you every step of the way and to make sure that when you leave, your strategies will be set up and ready to roll!!

Whether you are already up and running with “social media marketing” and “search engine optimization” or you barely know how to use email, if you plan to experience serious practice growth in the next few years, you must take advantage of the newest and most cost-effective way to market your practice!

This extraordinary event will take place in San Francisco on September  25th and 26th, and in order to provide the best instruction possible will be strictly limited to 30 participants.

Just look what some of our participants said via Facebook and Twitter after completing the last Social Media Marketing Summit (you will be able to say the same when you finish).

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This is the kind of material that you absolutely will not find anywhere else. That is a guarantee!

If you’re new to all of this and would like to gain deep knowledge that will allow you to leverage the power of social media to grow your practice, attract more patients and promote your brand, this program is perfect for you.

If you have dabbled in social networking – congratulations! You are already way ahead of most dentists. But please understand that just being on Facebook does not make you a social media marketer. Ninety-nine percent of the people using social media have no idea how to use it to make big money!

The thirty dentists that attend the two-day hands-on Social Media Marketing Summit in San Francisco will be trained to become experts!

THE DENTAL SOCIAL MEDIA MARKETING SUMMIT – A HANDS-ON WORKSHOP
SEPTEMBER 25-26, 2009
SAN FRANCISCO, CALIFORNIA

Please make your plans to attend, as this course is certain to fill up quickly and sell out.

YOUR INVESTMENT:
EARLY REGISTRATION $2995 for each doctor (or first person from office) before September 1, 2009.
$3495 for each doctor (or first person from office) September 1, 2009 and thereafter.
$895 for non-dentists accompanied by doctor (spouse, partner, office manager, etc.)

Includes two lunches, one dinner and a special evening brainstorming reception with Dr. Richard Madow, Dr. David Madow, and Lethia Owens!! All you need to bring is yourself and your laptop computer. Everything else will be supplied!!!

QUESTION: I am a doctor and would like to know whether I should bring a team member from my office?

ANSWER: Although it is not necessary to bring anyone, doctors may wish to bring a key person from the office that is involved with or responsible for marketing.

At this meeting we will not just tell you “You need to optimize your website, be on Facebook and blog every once in a while.” We will give you the tools, help you get started, customize them to make them yours, and make sure that you are ready right out of the gate to elevate your practice using Social Media Marketing. It will be right there for you!

Watch what Dr. David Grayson said after day one of the Social Media Marketing Summit:

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The Madow Brothers take their seminars and hands-on courses VERY seriously. This is the first hands-on course they have presented since 2001. Baltimore sold out and so will this one! You certainly do not want to miss it! Please register today!

Registration options:
1.    Click here for your secure registration form.
2.    Call 1-800-258-0060 to speak live to a Madow Group team member!

Don’t “think” about this opportunity for too long. Do what the winners do. Take action right now. Because you know all too well what will happen if you take a pass or forget to sign up! NOTHING is going to change! Tomorrow will be like today, and the day before that.

Is that what you really want?

This seminar will be the best investment you will ever make in your practice and in your future! Come to San Francisco!

Registration options:
1.    Click here for your secure registration form.
2.    Call 1-800-258-0060 to speak live to a Madow Group team member!

PLEASE DO NOT MISS OUT!!!

Madow Brothers Social Media Marketing Summit Review!

WOW!!! These were truly two incredible days!!!

As you may know, The Madow Brothers Social Media Marketing Summit took place this past Friday and Saturday in Baltimore.  To say that it was a success would be a major understatement. We believe that everyone who attended left with an amazing amount of information that will help them move their practices forward.

Lethia Owens was informative, energetic, and supportive! Our attendees learned all about Web 2.0 and how to use it to increase their practice’s visibility in the community. She, along with her “virtual assistants” even stayed each day after the session ended for as long as necessary to help anyone with any questions they may have had. By the time it was over, everyone was set up and “ready to go!”

Take a look at what Dr. David Grayson said at the end of day one in the video below:

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This was originally supposed to be a one-time event. But after receiving such unbelievable feedback and praise from all that were in attendance, we now realize it would be a disservice to other dentists and teams if they did not have a chance to experience this. So we are now in the process of planning the next Social Media Marketing Summit.

Preliminary details are:

  • September 25-26, 2009
  • San Francisco, CA
  • $2995 for Doctor (or for a team member attending without doc)
  • $895 for team member.

SMM Seminar 8-2009 013

Hotel and other information will be available soon. Since it will be a small group of attendees, spaces will fill up quickly! Please call as soon as possible to register at 1-800-258-0060.

Dental Lab Three Free Crowns!

Economy Buster – THREE FREE CROWNS FROM A GREAT DENTAL LAB

No tricks, no catches, no fine print, no further obligation!!!

Dental labs. You either love them or you hate them. There’s really no in-between, is there? Your relationship with your dental lab is probably one of the most important relationships in your practice. The reason is that the work that your lab sends back to you is a reflection on YOU!!! The days are long gone when you could blame everything on the lab! That simply doesn’t work these days as your patients are becoming more and more informed!

Well, here is the good news: The Madow Group has recently teamed up with Maverick Dental Lab to offer you not only the best quality that you could ever ask for on your lab cases, but the best customer service, as well as 10% off their regular pricing. We took our time and literally searched the country to find the right lab to co-op with. Since we started this relationship with Maverick, the response has been nothing short of spectacular. And we’re about to put our money where our mouths are and PROVE it to you.

Think about what the most important aspects of your dental lab are. Good quality workmanship and materials. Of course that’s important! And Maverick Dental Lab has both of these. When you send your cases to Maverick, there will be one less thing to be stressed out about when you have your patient in for an insert appointment. You will know with a very high level of confidence that the case will not only fit well, but it will look great. Again, it took us years to survey labs from coast to coast, and Maverick was hands down the winner by far!

Excellent customer service. Don’t you hate it when you are treated like a nobody by your dental lab? We sure do! The reason you are treated like this is because you probably are a nobody to them. They just don’t have the time to service you properly so they play the churning game (lose some clients but hopefully gain a few as well).

When you deal with Maverick, you are not a number. As a matter of fact, you deal with the owners directly! That’s right…Joe Fey and Larry Albensi (two of the nicest guys around) will get to know you personally because..

they actually care!!!

You can feel free to call them any time you need to discuss anything! You will never be alone in the lab world again!

Full service. Once you find a good lab, you want to stick with them for all of your needs. Nothing is more disappointing than a lab that only does one or two things well, forcing you to spread your other services among different labs. Well rest assured that Maverick is a total full service lab that you can feel confident sending all of your cases to, no matter what they are.

Pricing. Well, here is where the rubber meets the road. Because you can now get both of the above qualities in your lab as well as get instant overhead reduction the absolute bottom line pricing on top of that. Sounds like a win to me; don’t you agree? Well, as soon as you send a case to Maverick Dental Lab, you will be privy to our very special 10% off the bottom- line pricing! That’s right…every time you send a case to Maverick, take 10% off of their fee schedule.  That’s right, my friend, that money goes right into your pocket. In your dental practice, decrease your expenses by just 1% and that could be $10,000 in your pocket. The more, the better!

Here is the great news: sending a case to Maverick Dental Lab is so simple and absolutely no risk to you. We feel so confident about this that we are actually going to pay for your first three units. That’s right – the first three units that you send to Maverick are on us, so try us out risk-free. If we were not confident that Maverick was the best lab around, do you think we could do this?

To summarize:
Price of your first crown – $0
Price of your second crown – $0
Price of your third crown – $0

See, you are on your way to decreasing your variable costs!!! To get started with your first three cases, simply call our totally dedicated toll-free number at 1-866-318-6624. We will get you set up and you’ll be ready to go. Then you decide.

Call 1-866-318-6624 and ask for Joe or Larry. They are the owners. They’ll come to the phone for you. Can you say that about your present lab? Oh, and by the way, tell them that you are a friend of The Madow Group! They will REALLY take good care of you!