Do You Have ANY of These Thoughts?

If you are constantly thinking, this can be a wonderful thing. But it can be a dangerous thing as well. Do you have ANY of the following thoughts? Because if you do, they could be destroying you as well as your practice. Please be totally honest!

1. I don’t need to learn any new procedures right now, I am doing just fine.

2. I don’t need to put any effort into making my team better.

3. Our communication skills are good enough.

4, The office website seems to be alright. Let’s not update it.

5. There is nothing I can learn from the financial statement my accountant sends to me.

6. There are no good courses out there right now so I’ll sit on the sidelines until something comes along.

7. Just riding my time out until I can retire from this practice.

8. Social Media??? What a waste of time that would be!

9. My lab has been stressing me out but I am sure they’ll get better.

10. I am not making money from some of the insurance plans I participate with but I am afraid to drop them.

11. I wonder why my accounts receivable are so high right now.

12. As soon as this recession is over, things will be much better.

WARNING: Doctor, if you have even ONE of these thoughts, it is time for you to sit down and do some type of a re-evaluation. We are here for you 24/7 if you have any questions! www.madow.com

An Old Nissan, Five Dollars and Your Dental Practice

“Here’s the scoop,” writes futurist, marketer, speaker, CMO and frequent blogger Greg Verdino in a post at his blog. “I drive a Nissan Altima and I’ve been reasonably happy with it. It’s neither the best car I’ve ever owned nor the worst, but I’m not a car guy so if it gets me from point A to point B safely without costing me an arm and a leg in gas money I’m satisfied. The Altima more than fits the bill.”

This may not be the world’s greatest endorsement, but it is most likely representative of how many Nissan owners feel about their cars – it’s not amazing but it certainly works well. Like it or not, this also may be how many (or most) of your patients feel about your practice. Let’s keep going here.

One morning Greg realized that his $315 lease payment was due THAT DAY! “Luckily,” he recalled, “Nissan offers an online payment option—so I logged onto their site and authorized an electronic deduction from my checking account.” The catch? Nissan charged a $5 fee for the convenience, and even more for using a credit card.

Here is Verdino’s take on the situation.

“In terms of dollars and cents this charge may be smart business. But in terms of perception and sense, I’m not so sure. Like I said, I’m a pretty happy Nissan driver but this morning I’m pretty annoyed with Nissan as a company. Even a minor inconvenience (in the form, ironically, of a convenience charge) takes its toll on how I feel about the brand itself and my experience as a customer. So much so that I’d not consider trading in and trading up to another Nissan when the time comes? Maybe. I’m not sure. But if that were to happen, wouldn’t the lifetime cost to the company (in the form of lost opportunity and lost business) outweigh the near term $5 windfall?”

Customers (and patients) expect to be rewarded for doing things right – not penalized. Nissan’s accounting department made a decision that the customer service department may feel is horrible! The explanation? What is comes down to is basically – “Sorry – that’s our policy!”

So how about your dental office? Do you have any procedures or policies that may make sense financially or even clinically – but could be turning off your patients?

Here’s a classic. Say this loudly in your best snooty tone.

“In OUR office, no new patients can get a cleaning on their first visit. They must be examined by the doctor and then reappointed.”

Is that the ideal way to do it from a purely clinical standpoint? Most likely. But how about from the potential new patient’s perception of how they would like to be treated? Is it convenient for them? Does it make sense? Is it making them jump through an unnecessary hoop to become a patient in your practice? Absolutely!

How many policies or standards do you have that may be 100% correct but are turning off your current patients or cutting off new patient flow? Probably more than you think! Even something that appears to be a nice service (i.e. offering “in-house” financing) can turn patients off when it comes time to make that collection call – and they most likely will stop coming in and certainly won’t refer their friends.

So take a few hours to brainstorm with your team things that you are doing, big or small, that may be “right” theoretically but in practical terms are turning off your patients. Remember – next time you see Greg Verdino he will be driving a Toyota!!

Special treat: If you are not seeing as many new patients as you would like – chances are you are doing many of the same things that Nissan did to Greg. Our new program will help you figure out how to eliminate them and increase your production like crazy! Check it out by clicking here!

SHORT WEEK? LOWER YOUR OVERHEAD!

The upcoming Thanksgiving holiday means so many things – sweet potato pie, the chance to say “pass the stuffing” with a straight face, playing football on the lawn like The Kennedys, crashing on the couch in an L-tryptophan haze, being with friends and family – and if you are a dentist, complaining about all of the revenue being lost due to a three day work week.

Well now you can take that well deserved break knowing that even though your production may be down due to the holiday you are also taking steps to lower your overhead immediately AND in the upcoming years as well!!

Two of the biggest overhead items in the dental office are wasted chair time (i.e. spending chair time on non-productive procedures) and lab costs. So what would happen if your crowns popped right in with very few adjustments or remakes necessary AND your lab bill was lowered at the same time? Obviously there would be a big chunk taken out of your overhead. But let’s face it – sometimes we reach a certain comfort level with our lab and are willing to put up with them because it is easier than switching. It takes a lot to get a dentist to switch a lab – maybe getting sent the wrong denture (“Wow – I’ve been adjusting this thing forever and it still isn’t close!”), not getting cases back on time, having little insects included in the lab box, and the like.

Over the last three years we have researched hundreds of labs, interviewed the owners and even performed site visits, all in order to answer the question – “Can you guys recommend a great lab?” And wow did we find a winner! As a matter of fact we were so impressed with Maverick Dental Lab that we actually teamed up with them! Why? Because we wanted to offer a fantastic high quality lab with unmatchable customer service owned by ethical caring people – and give you incredibly low prices!

The fact is, sometimes we tolerate mediocrity in a lab because it is just easier than switching, or maybe we don’t really know where else to go. That’s why we are going to make you an offer that is impossible to refuse! Try Maverick Lab this week and cut your overhead even more by getting THREE FREE CROWNS! This is an unbelievable opportunity to make your practice better and cut your overhead at the same time!

Think about it – how much better would your life be with better fitting crowns AND a lower overhead? Why wait? Check out our offer of three free crowns before you do your next impression! Just click here or call 1-866-318-6624. Now you can enjoy your Thanksgiving more with fewer remakes, lower lab bills, and three free crowns!!

By the way, to lower your overhead even more, be sure to ask Maverick about fantastic prices on top quality burs! Why pay retail if you don’t have to? Call 1-866-318-6624 now!!

The Easiest Way To Lose New Dental Patients!

According to a recent study, over 30% of telephone calls to dental offices never actually get answered. Of course we didn’t believe this – so what did we do? Called a bunch of dental offices!

Believe it or not, our anecdotal research showed that it was indeed true. Amazingly, most offices did not have phone coverage during their day off (typically Wednesday, Friday, or both) and just about every single one had an answering machine on during the absolute best time for new patient calls – lunch! Even more amazing – it was not uncommon to get a message such as “We are busy treating patients right now and cannot answer the phone…..” YIKES! Why not just scream to a potential new patient – “We are too busy for you!”

Think about it – if you are closed one day per week with no phone coverage and put the answering machine on during lunch, you are automatically losing 30% of your calls. Many of those are potential new patients who will never call back!

Now think of how much it would cost you in staffing to have the phones answered during these times. With a new patient being worth anywhere from $3600 to $10,000 (depending on whose statistics you like) – can you really afford NOT to have the phones answered?? Having constant telephone coverage is a guaranteed way to increase new patient numbers AND existing patient satisfaction.

For more tips on scheduling LOTS more new patients, click here to find out about our great new program, Profitable Scheduling, or call us at 1-888-88-MADOW.

Here is Exactly How to Get a Dental Video on YouTube to Go “Viral” in your Office!

We have been talking quite a bit about Social Media Marketing lately and quite frankly there is a reason why. Social Media Marketing (SMM) is a fantastic way to get your existing patients as well as others in your community (think potential patients) to closely follow what you are saying! It is without a doubt the best communication opportunity we have seen in our thirty years of being dentists. There is no question that it has made drastic changes in our business since we have immersed ourselves in it and it will do the same for you.

Today we are going to show you the power of posting a video on YouTube and watching it go viral. By the way, “viral” is a good thing in SMM, not to be confused with a computer “virus.” Viral means that the number of viewers grows at an exponential rate due to the fact that people are passing the link to others.

As you know, we just got back from the fifteenth anniversary of TBSE (The Best Seminar EVER) in Vegas. It was a huge success as can be seen from all of the comments on our Facebook page (another example of the power of SMM). Within a few minutes, we are going to post our opening video that we performed live on stage in Vegas. We will give you the link at the end of this article. We highly recommend that you view it because there is no way you will ever believe this was done at a dental seminar! It is just another reason TBSE cannot be duplicated, as hard as others may try!

After having fun viewing the video, we urge you to check back frequently over the next few weeks and simply watch how many views this video gets! The number of views should be able to be seen below the viewing screen on the bottom right. Then imagine you doing something similar in your dental office and getting your patients and others in the community viewing it, passing it around and talking about it like crazy!

What type of video can you as a dental office post? The possibilities are endless! Patient testimonials are always great as well as being very important. But besides testimonials, we recommend something original and creative that will has the possibility of going viral. Come on, get out of your dental shell and think! If you are musical, perhaps you could try your hand at a dental parody song? If you are not musical, there are tons of other ideas! You can do it!  If you can’t come up with an idea, contact us and perhaps we can help.

Also, it is very important that you give your contact information at the end of the video see ours as an example at the end of the video we are posting today! And don’t forget the video title, description and keywords (see ours). They are extremely important since Google does not actually have the ability to know what is in your video!

OK, so are you ready? Click HERE to view our really cool opening act to TBSE 2009 from Vegas! And if you were not there, please make plans to come to TBSE 2010 at The Hard Rock Hotel in Las Vegas on November 12 and 13, 2010!

CLICK HERE to view the opening video from TBSE 2009!

By the way, if you would like some more information about growing your practice through SMM, please check out our social media page here. We would love for you to join us in Orlando!

Do THIS to Fill a Hole in Your Schedule!

Last minute cancellations make you sick. Holes in your schedule chip away at your profits!

Here’s what you can do to put an end to this problem, or at least greatly reduce it!

If you have an opening in your schedule, simply send out a “Tweet” (a message on Twitter) or post a Facebook update telling your followers that you have availability for an appointment at 3:00 PM today (whatever time is available), and the first person who makes an appointment for that time will receive something special. The “something special” could be a discount off of a service, a free fluoride treatment, entry into a contest… etc. Just use your imagination. Our members that are using Social Media are already seeing great results after a very short time. And of course, the great thing is that Social Media Marketing is virtually free!

Finally, there is an answer to keeping your schedule full, and it is Social Media Marketing. It is absolutely crucial for you to start thinking about how you will be positioned in your community with Social Media sites such as Facebook, Twitter, Youtube, and WordPress blogs. As we have demonstrated to you in our live seminars, we are seeing an opportunity here that we have NEVER before seen in our thirty years of experience as dentists. You need to be using the power of Social Media if you want to absolutely maximize your practice growth as well as your profitability.

Ready to take that next step? We hope so! For more information on Social Media Marketing, please click here!