Will The iMolar Be Next?

There is much excitement in the air over the new Apple iPad. And even though the unfortunate name makes it sound like a high tech feminine hygiene device, most people are predicting big things for this sleek new giant iPhone.

Sometimes it seems like Steve Jobs and his super-human crew at Apple can do no wrong. After all, the iPod is surely one of the coolest game-changing devices in the history of music and electronics. And the iPhone is pretty much in a league of its own.

But something we tend to forget is that Apple –yes, the great Apple – has had some major flops as well. Here are a few examples:

Power Mac G4 Cube

Sure it looked cool, but its tendency to overheat (and even catch fire) caused component breakdowns and very few sales.


This long-forgotten predecessor to the iPhone promised to be “The First Mobile Phone With iTunes.” It was so poorly engineered that Steve Jobs couldn’t even get it to work during the launch announcement.

Apple TV

Great idea – but it has been so slow in taking off that in three years Apple has not produced any software updates. Most are predicting it will quietly go away.

iPod Nano, Third Generation

Nothing like taking a great thing and making it worse. This device was so clunky and ugly it was immediately dubbed the “Fat Nano.” It went away as quickly as it appeared as Apple reverted to a redesign of the original.

Mac Book Air

It’s really cool, but overpriced and underpowered. Still for sale, but it seems like there is no reason to purchase this device over a 13” MacBook Pro.

So what’s the point? Even an incredibly successful product and marketing machine like Apple has its share of failures. The same will be true with your dental practice marketing – and even procedure mix. Don’t get discouraged if you try something new and it doesn’t work. Tweak, brainstorm, and try again.

And always remember that the iPod, iMac, iPhone and many more landmark items came after huge flops. Things that don’t make it are just stepping stones on the path to success.

We would love to help you be more successful! Visit www.madow.com to see how.

It Might Get Crazy!

Something is happening soon that could knock the socks off of dentistry as we know it. Please read until the end to find out what it is! Here’s the story.

Of all the mega humongous dental conventions, the Chicago Midwinter is by far our favorite. This year it will be held on February 25th -27th, and it’s moving to the new western side of the fabulous McCormick Center in Chicago.

One of the reasons the Chicago Midwinter is so great is that each year on the night before the convention kicks off, Oral Health America presents their annual gala. Not only is OHA a great charity that helps to bring dental health to many underserved Americans, they host a kick-ass event that is one of the best in the field.

The Oral Health America annual gala is a who’s who of the dental profession. All of the top clinicians, lecturers, industry giants and other assorted superstars are there. As a charitable event which is open to the public, many caring dentists attend to give back to the profession and get to rub shoulders and mingle with the stars of dentistry.

The event includes an open bar, great food, live music, cool auctions and is always guaranteed to be a fun night of festivity. We urge you to attend. If you’re not sure, read on!

The thing about these charity events is that sometimes they can be a little, well, stiff. Well – you won’t believe who those wise (or possibly daring) folks at Oral Health America have invited this year to spice it up a bit. That’s right-

THE MADOW BROTHERS will be performing their one-of-a-kind off the wall totally crazy dental musical entertainment at the OHA Gala!!

Maybe the good folks at Oral Health America didn’t know what they were getting into when they invited The Madow Brothers – but it is very safe to say that this will be an event like no other!!

If you’ve seen us perform before, you know that nothing is off limits, no cows are sacred, and the only thing that is certain is that anything goes!! This will be a first in dentistry, and you gotta be there to witness this historic night!

Can you imagine what will happen when the crazy guys of dentistry take the stage at this event? It’s our goal to make sure it will be a night to remember!

Of course we are donating our time and further contributing by purchasing a full table – and we would love to see you there! It’s on Wednesday February 24th at beautiful Union Station in Chicago. The premier event in dentistry will get totally crazy this year! (Even if you can’t make it, it would be fantastic to give them a donation. But hey – you should be there!)

Check it out by clicking here.

Oh – and by the way – we will be doing our now famous full day program – “How To Love Dentistry, Have Fun and Get Rich!” on Saturday February 27th, also at The Chicago Midwinter Meeting. Why not do a Madow Brothers doubleheader?? You won’t have as much fun and learn as much at the same time anywhere in dentistry!!

Here’s Another Thing You Can Do to Increase Profitablity!

We are now almost one month into the New Year and by this time we’re sure all of you have had the opportunity to review how your practice did in 2009.  We know for many offices the economic turmoil that engulfed our country last year had a big impact on the bottom line profitability of the average dental office.

It is absolutely crucial that you find every bit of cost savings for your office in 2010.  In fact, in this kind of continuing economic environment it is vital for our practices to conserve every penny that would otherwise get spent unwisely.  Remember, it’s not how much you make at the end of the year that determines if your practice is profitable; it’s what you don’t spend!!!!

For more than fifteen years now the Richards Report Buying Group has helped our members save literally millions of dollars on all their dental supplies.  There is no easier way to keep money in your practice than to spend less on dental supplies.

Our Richards Report Buying Group uses Darby Dental Supply for all our dental supply orders.  Darby has multiple warehouses, fast delivery, and all the freshest brand name products any office could ever need.  So it only makes sense then to use the buying power of our buying group to help you save on all those supplies you use every day!

If you have put off joining the Buying Group up until now, it is definitely time! Membership is always free.  That’s right!!!  Free!!! There are no contracts and no hidden costsYou simply buy, save, and smile!

To join and begin saving immediately visit our website rrbuyinggroup.com or call 1-866-309-9472.  Our highly trained professional staff will be happy to help you get started…

Here is hoping 2010 is the best year ever for your practice!!!

Sorry Sir, This Crown Sucks

Have you seen the most recent commercials for Domino’s Pizza? They show a bunch of people in a focus group, saying horrible things about, of all things, Domino’s Pizza.

“The sauce tastes like ketchup” and

“Domino’s Pizza crust to me is like cardboard.”

It gets even worse as company executives read some complaints out loud.

“Worst excuse for a pizza I ever had.” “Totally devoid of flavor.”

Pretty weird for company to so strongly criticize their product in front of a national television audience.

But then the commercial takes a little turn. Domino’s admits that while their pizza may have been not so stellar in the past, they are now listening to the public and making vast improvements. And how are the commercials doing?

Early tracking says very well. Not only is business brisk but consumers are giving the new improved recipe high rankings. So is the pizza really better or is this radical ad campaign just making people think so?

It may be too early to tell, but one thing is for sure – Domino’s has proven the power of admitting a mistake, apologizing and promising to do better.

Things go wrong in dental offices – even yours. But what you do after a mishap can either accentuate the blunder or make you look like a hero.

When a crown doesn’t fit, do you take the easy way out and blame it on the lab? That just makes the patient feel inconvenienced and paints you as an excuse-monger. How would a patient feel if you said something like this?

“Well, we could bond this crown in place and it would be okay, but honestly, with a new impression we could get it absolutely perfect. After all, we want it to last for as many years as possible.”

How does that sound instead of saying “Oh, the lab messed this up – we gotta get you numb again.”

Or if you take a patient back ten minutes late, instead of acting like it is SOP, maybe something like…

“Sorry that we are running a few minutes late. We try our hardest to respect your appointment time. One of our good patients was experiencing some pain and we needed to get them in as an emergency. If you are ever in that position, we will do the same for you.”

Of course you will want to put things like this in your own words to avoid sounding like you are reading a script, but the point is – no matter how well run your office is, things get messed up and go wrong. So take the Domino’s Pizza example. If something isn’t right, recognize it, and instead of making some lame excuse, let the patient know that you are sorry and will make it better next time. This is the kind of service people appreciate and tell their friends about, just like many are doing with Domino’s! Please start today!

Speaking of that, we would be totally remiss if we didn’t let you know that tomorrow evening (Tuesday January 26th) is our first Dental Powerhouse teleseminar, and it is going to be incredible! If you want to get cutting edge practice building information from The Madow Brothers AND brainstorm and learn from some of the best practices in the country, please check it out. You can get your first month FREE by clicking here.

Stress Causes What? Get Rid Of It NOW!

Most of us know that stress can cause high blood pressure, unhappiness, fatigue, backache, immune disorders, substance abuse, sexual problems, addictive behaviors and a host of other bad stuff. But did you know that stress can also lead to periodontal disease and tooth loss?

According to the American Academy of Periodontology, the problem is two-fold. First of all, chronic stress often leads to a high level of cortisol in the bloodstream, a chemical which is linked to a rapidly aggressive form of periodontal disease. Secondly, in a study published in the Journal of Periodontology, it was reported that 56% of people who report stress find that it leads them to neglect basic oral hygiene procedures such as brushing and flossing, leading to increased tooth loss.

Ironically, a major cause of stress is the financial situation in which people find themselves during the current difficult economy; the resulting decline in periodontal health often leads to expensive dental bills, exacerbating the problem. Actually, an earlier article in the same journal reported that patients with periodontal disease had 21 % higher health care costs than those with healthy gums.

According to David Cochran, DDS, PhD, President of the American Academy of Periodontology and Chair of the Department of Periodontics at the University of Texas Health Science Center at San Antonio, stress can make an individual more susceptible to harmful habits that negatively impact oral health. “Stress may lead an individual to abuse tobacco or alcohol, and to possibly even neglect his or her oral hygiene. These lifestyle choices are known risk factors for the development of periodontal disease, which has been connected to several other chronic diseases, including heart disease and diabetes.”

So what can we do for our patients?

“In these stressful times I encourage my patients to pay even more attention to their teeth and gums,” says Dr. Cochran. “And in turn, since preventing gum disease may help reduce overall health care expenses, maintaining a healthy mouth may actually be a stress reliever in itself.”

But how about us? It seems that dentists and dental team members are just as stressed out as their patients if not more! Here are some great stress relieving tips from the Mayo Clinic:

Stress is more likely to rear its ugly head if you’re not taking care of yourself. So remember to put yourself first. These strategies may help you stay on course:

  • Simplify your life. Rather than looking for ways to squeeze more activities or chores into the day, find a way to leave some things out. Ask yourself what really needs to be done: What can wait and what can be dropped entirely? It’s OK to say no.
  • Manage your time wisely. Update your to-do list every day — both at work and at home. Delegate what you can and break large projects into manageable chunks. Tackle the rest one task at a time.
  • Be prepared. Anticipate challenges. Whether it’s preparing for a project at work, planning a family gathering or handling a sick child, being prepared can help you face stressful situations with confidence. If necessary, set aside extra time to calm your frayed nerves.
  • Exercise regularly. Exercise can help keep depression and anxiety at bay. Consider it a break from the tension of daily life.
  • Eat smart. A diet rich in fruits, vegetables and whole grains can give you more energy — plus the fuel you need to keep stress under control. If you tend to nibble when you’re stressed, don’t let your emotions take over. Consider whether you’re truly hungry before you have a snack. And don’t be fooled by the jolt you may get from caffeine — it’ll wear off quickly.
  • Adjust your attitude. If you find yourself thinking, “This can’t be done,” snap back to attention. Think instead, “This will be tough. But we can make it work.” Putting a positive spin on negative thoughts can help you work through stressful situations.
  • Take a break. If you begin to feel overwhelmed, take some time to clear your mind. A few slow stretches or a quick stroll may renew your energy for the task at hand. Or you could take a mental vacation — imagine yourself in a calm, relaxing place. Picture yourself accomplishing your task.
  • Relax. Set aside time for yourself every day, even if it’s only a few minutes. When you feel your muscles begin to tense, breathe deeply. Inhale to the count of six, pause for a second and then slowly exhale.
  • Laugh. Humor is a great way to relieve stress. Laughter releases endorphins — natural substances that help you feel better and maintain a positive attitude. Studies suggest laughter may lower blood pressure, boost the immune system and increase circulation as well.
  • Let go. Take responsibility for your tasks, but don’t worry about things you can’t control.

So how about you? Are you ready to look stress straight in the eye and tell it to leave?
You should be. After all, without stress you will be more productive, happier and
healthier. And who doesn’t want that??

If one of the things that is stressing you out is money, we have an upcoming seminar that can really help you. In this incredible workshop we will share with you the secrets from a course which both of us (The Madow Brothers) paid thousands of dollars to attend! We are now convinced that any dentist can build wealth for life and want to show you how. Don’t worry – it’s not selling junk, multi-level marketing or some cheesy internet bullcrap that will “earn you money while you sleep.” It’s actually some very simple time-tested financial strategies that we learned from one of our mentors, Ross Jardine. Take a look by clicking here!

21 Phrases That Should Never Be Said to Someone Calling Your Dental Office!

Our extensive research shows that there are some really scary things taking place in your dental office. YES, YOURS!!! Unless you are in the extreme minority (perhaps 3%) of offices, what we are going to tell you is happening at your front desk.

Whatever you may have been doing to get new patients (space ads, social media, new resident mailings, 1-800-DENTIST, Yellow Pages, etc.), if you’re team is saying any of these twenty phrases when someone calls your office, you may be losing up to 90% of the potential new patients. Sad but true!

So let’s say someone calls your office and they are interested in coming in as a new patient. Typically many of these callers ask a “stupid” question, simply because they really don’t know what to ask. “How much is a cleaning” is a very common one.

If you do nothing more, please make sure none of the following 21 phrases are being said to a caller who asks how much it is for a cleaning.

“It depends what type of cleaning you need.”

“Do you have insurance?”

“It depends on your periodontal condition.”

“Do you have recent bitewings?”

“We don’t do cleanings on the first visit.”

“When is the last time you had a cleaning?”

“Hold please.”

“Are you a new patient?”

“We don’t quote fees over the phone.”

“If you have a lot of calculus, we need to scale by quadrants.”

“Who’s calling?”

“How did you find out about our office?”

“Do you have any pockets?”

“Our hygienist can’t see you for two months!”

“Sorry, we’re not open on Fridays.”

“We have to appoint you with the doctor before you can have a cleaning in OUR office.”

“I’m sorry, we’re on vacation that week.”

“We don’t accept patients with THAT insurance.”

“We’re going to have to schedule you for an exam, pan and bitewings.”

“You’re going to have to fill out this form first.”

“You have reached the office of…” (answering machine)

We suggest you get together with your team and have a meeting to determine if any of these phrases are being said to your callers. If they are, they are potential roadblocks to getting new patients into your practice. Please take some time to figure out how you can avoid having ANY of these phrases said to callers!

Maybe there are some other phrases that we did not list here. If you have any, we would love to hear them, so please email them to us! We will compile them for a future article and hopefully we can help even more offices be more efficient!

If you would like to have your entire team trained easily, quickly and effortlessly to be total professionals on the phone as well as get practically every caller into your appointment book, you may want to check out our “Profitable Dental Scheduling.” With “PDS” your team will be trained and ready in two hours. It’s that simple!

Plus, with “Profitable Dental Scheduling,” you no longer have to spend an arm and a leg to be the best that you can be, and you will not be harassed to join more expensive programs! You can have confidence that a Madow product will get the job done for you the first time and the right way!!!! Click HERE for more information on “Profitable Dental Scheduling!”