You? A Famous Dentist Video Star?

As we have been telling you for quite some time now, video rocks for many reasons. It attracts attention as well as helps with your Google ranking. The reason is that video gets forwarded, tweeted, shared, posted, and basically watched over and over again.

So when we received a couple of practice building videos from Dr. Michael Goldstein a short time ago we looked at each other and said “Heck, these are pretty good! Let’s post them so all of our Madow friends can see them!”

So here they are. If you are thinking about hiring a new team member any time soon, you should definitely check Mike’s videos out. They contain some helpful tips that will get you thinking. And by the way, if you have some good tips to share, we welcome you to make a short little video (less than a minute is ideal), upload it to YouTube, and then send us the link. If we like what we see, who knows… you may just be the next famous video star!


How to Get Rid of Your Worst Nightmare Patient!

Okay – tap your heels together three times and repeat after us:

“We love all of our patients, we love all of our patients, we love all of our patients……..”

Do you? Recent studies have shown that the most important factor in a successful and growing practice is the retention of every single patient. You can’t pick and choose who to be nice to – everyone in your practice deserves the royal treatment. Do this correctly and the result will not only be more patients – the value of each patient will go up as well.

We talk about a famous study which proved this at our “How To Love Dentistry, Have Fun and Prosper” full day seminar. You better believe it’s true.

BUT……..every once in a while……we come across someone who just doesn’t belong in our practice. Maybe they abused you financially. Maybe they no-show even when they are on the “short call” list. Or maybe you just get nauseous (or actually barf) every time you see their name on the schedule. If that is the case, it is not fair to either you or the patient that they remain in your practice.

So what do you do when you finally decide that a patient needs to be “fired?”

We feel the best thing to do is to send them a registered letter informing them that you will no longer be able to see them as a patient in your practice. Then – pop open some champagne and celebrate!!

Over the years we have seen many letters used for patient dismissal. Most of them make one huge mistake – and that is giving the patient too much information. What you absolutely don’t want is to get involved in a dialog with this person.

If you tell them the reason for “firing” is due to too many no-shows, they will promise never to no-show again. If you tell them it is for non-payment, they will attempt to set up some kind of fakakte payment schedule only to fall behind the next week. And if you tell them it is for the strange behavior they exhibited at their last appointment, they will promise never to undress, kiss the hygienist, and scream “I love my bicuspids” over and over again.

A proper dismissal letter needs four components:

1. Statement of intent to withdraw from treatment

2. A designated date for withdrawal

3. An agreement that the dentist will see the patient for emergencies

4. A referral of the patient to an appropriate source where the patient can find a new dentist

So when it is time to fire a patient – make sure to cover these bases, but remember – you don’t want to give them reason to get into a debate with you.

At The Madow Group, we love helping you with forms and letters. We’ve got a great patient dismissal letter on our website which you are free to use and customize for your own practice.

It’s totally free, and you can find it right here:

We have other letters and forms on our website as well – so check it out and keep checking back for more, including one coming very soon that will help you get tons more new patients!

So should you fire every single patient who you don’t like 100%? Probably not. That would leave many with a very small practice! So please remember to treat every single patient like they are the most important person in the world. And in the rare occasion where a patient just does not fit in with your practice, do your very best Donald Trump and say – “You’re fired!”

Introducing “The Doctor”

We would like to introduce you to a pretty amazing dentist. His name is Dr. Hugh Flax and he practices in Atlanta, Georgia. Dr. Flax is an extremely successful full-time practitioner and one of the pioneers of the true “cosmetic dental spa.”

He has been featured on TV, radio, numerous publications, and even was written about in The Wall Street Journal. Besides having an extremely busy practice and fantastic personal life, Hugh is President of The American Academy of Cosmetic Dentistry, probably the most prestigious cosmetic dental society in the world. Besides all that, he is a truly nice guy!

Would you like one of the most accomplished and successful dentists around to tell you all of their trick and tips to achieving an incredible level of excellence, show you how to create the practice of your dreams, earn a fantastic income and have a great time while doing so? Of course you would. Who wouldn’t??

Well – now is your chance.

It is likely that unless you are an accredited member of the AACD, you have never heard Hugh teach dentists and team members how to do all of these great things. His schedule is simply too busy to step outside of the organization over which he presides. Between that and his practice, it’s like having two jobs!

Well, somehow we were able to work things out so that Dr. Flax will be appearing at TBSE 2011 at the Planet Hollywood Resort and Casino – right on the Las Vegas Strip.

Actually, “work things out” may be the wrong way to put it. When Hugh heard about the opportunity, he was totally psyched! After all, there is nothing like TBSE anywhere else in the world! It’s where the best of the best want to speak, and where the coolest, most fun offices from around the country come to learn and get motivated.

But hang on. We don’t usually announce the speaker lineup until the summer. So why are we telling you about Dr. Flax’s special 2011 appearance right now?

It’s because our special low “March Madness” tuition ends TOMORROW!! That’s right – Friday April 8 is the last day possible to get your heavily discounted rates, and we don’t want you to miss out.

So whether you have never been to TBSE or you have been six times – NOW is the time to sign up!

It’s 11-11-11 and 11-12-11 in Las Vegas, and once you see the amazing speaker lineup in full you are going to sign up anyway – so why not now?

To get your “March Madness” discounts (yes – we know it’s actually April!) ,simply go to or call 1-888-88-MADOW. But please do it now!! These special rates are OVER Friday at midnight!

Madows Announce Exciting New Dental Product!

It’s finally available. Cisco Systems, Biolase Lasers and The Madow Brothers have teamed up to make available the first dental laser application for the Flip Video camera! That’s right, as an option to any dentist that owns a Flip Video, there is now a USB attachment that actually operates a Class III dental laser capable of soft tissue procedures.

“We’ve had the technology for about a year now,” says Ron Mael of Cisco Systems, “but we have been in negotiations with Biolase and the Madows as to when this could be released to the dental public. We are proud to announce that today is the day!”

The “Flip Laser,” or “Flaser” as they are calling it, is perfect for curettage, crown lengthening, frenectomies, etc. It emits a very friendly green stream of light. Now your patients can relax in the dental chair and have many procedures performed without the need for local anesthesia. And the very cool thing about the Flaser is that all procedures may be captured on video at the same time and immediately uploaded to YouTube. This is actually perfect for boosting the dentist’s social media campaign. Dental offices that have been beta-testing the Flaser have reported great results already with people in the community finding them on Facebook and Google.

As of this writing, the laser attachment for the Flip Video is $197. If you do not own a Flip Video camera, you can purchase one complete with the Flaser for $347. Goggles, which are recommended are extra. Click HERE to order.