Identify the Right Target Market

Here’s a great (and brief) business lesson we came across recently with perfect implications for the dental office.

It’s by Eric Debelak, part of the “One Stop Invention Stop” team.

Identifying the Right Target Market

 

Identifying the right target market can often be the difference between success and failure for new services. The right market will be more willing to accept, and ready to pay more for, the right service or product, and the wrong market will be slower to accept you and will require more marketing efforts, cutting down on your profits.
So choose your target market carefully.
So how about you? Have you identified your target market? Who are they? Where do they live? What do they want? You need to know this stuff.

If you are doing ANY marketing, whether it is internal, external, or even good old asking for referrals, it is crucial to understand exactly who (and what!) you want. Never forget this crucial marketing lesson!

As you may know, we feel that the best target market for new patients is people who have recently moved into your community. After all, they all need a new dentist!!

Think of it this way. Would you rather drop 10,000 leaflets from a helicopter or directly send a well-focused laser beam to the people in your area who are actually looking for your services? Pretty much a no-brainer, eh?

For over twenty years, we have been showing dental practices how to get more new patients by targeting this exact group – those who have recently moved into your community.

Does it work? YES!

It’s like being part of an exclusive “New Patient Club!!” It’s simple, inexpensive, and it works like a charm.

Ready to get going? We can help you!!

Just call 1-888-88-MADOW right now and we’ll let you know how you can easily grow your practice by joining this great “club!”

Plus, each month we will give you the expert guidance and advice you need to make this the best, most cost-effective marketing possible.
So always remember your target market.

And if you want more new patients, we can help you!! Call 1-888-88-MADOW now!!

Why Did You Do It?

Recently on our Madow Brothers Facebook page, we asked the question:

Why did you go into the dental profession? Be honest!

Over 3000 people read the post, and we got some very interesting answers. Everything from excellent hours and cool uniforms to a true life’s calling were mentioned.

Here are a few interesting examples:

Lisa Tyers  Because when I was young my aunt sat me down, told me to close my eyes, as I closed them she removed her full upper and lower dentures and said open your eyes. I screamed and was freaked out. From then on I wanted to help people keep their teeth. I think I was 5.

Sarah Finne My next door neighbor was a dentist and he convinced me that I didn’t really want to go into nursing. First I became a dental hygienist and then went on to dental school. The most important thing that I learned from him was to be a committed life-long learner. I have tried to follow his example and I can’t imagine doing anything else!

Michael J. Frankman Groupies

Rosetta M. Stokes i was curious because of my own malocclusion & felll in luv w/ the field

There are lots more on our Facebook page. If you haven’t “liked” us yet, please do so at www.facebook.com/madowgroup to see all kinds of stuff like this!

But the main point is, however you are feeling about dentistry today, at one point in time you were excited, enthusiastic and optimistic about the profession. Don’t ever forget that!

Most importantly, do whatever it takes to bring back that great feeling you once had about dentistry! If you don’t – you and your patients will suffer.

If you are not currently happy in dentistry, we can help!!

Whether it is our famous (and three times sold out) “Love Dentistry In A Box” program or actually having The Madow Brothers come to your practice, we can help you!!

Or maybe you want to use our extremely popular “New Patient Mail” to have your practice crawling with new patients!

Whatever it is, give us a call at 1-888-88-MADOW to find out how to get started.

FAQ #27

We get asked tons of questions, some of them more frequently than others.

But being from a family of three (yes – three!!) dental brothers, one of the most frequently asked questions is:

“Are either of your parents dentists?”

Sorry to tell you, the answer is no.

Mom is a serial business owner – currently she owns a consignment clothing store and produces Mah Jong tournaments all across the country as well as writing a popular Mah Jong newsletter. (She is kind of The Madow Brothers of Mah Jong!)

Dad, who is now retired, was a shoe manufacturer for many years, which brings us to the point of today’s email.

There is an old story of a shoe salesman who sends his two sons to check the possibilities of setting up shop on a small tropical island.

The first son returns a few days later, and with a sad look says,

“Dad – it doesn’t look too good; nobody there wears shoes.”

The second brother, who is still on the island, calls his father that night, excitedly proclaiming:

“Dad – the possibilities here are unlimited – nobody owns a pair of shoes!!!!”

So which brother are you?

For example, are you the dentist who sees a demonstration of a laser by Biolase and says:

“We don’t need that  – we don’t do any of those procedures……”

….or are you the one who says:

“Wow – just think of all the fantastic, high fee, high quality procedures we can do now??”

Crown lengthening, pocket reductions, and many more in-demand procedures can be done right in your practice……if you have the attitude of the second brother!

Whether it is updating your technology, improving communications, or anything that will boost your practice, always make sure that your vision allows you to see the opportunity instead of dismissing it.

While the first road may be easier, the second one is usually better!!

By the way, if you are really interested in The Madow Brothers story, just click to see the full scoop on “The Madow Brothers – From Baltimore To Las Vegas!” You’ll also learn about our little discussed fourth brother Matt.