Simple and Effective

Being a great dental marketer is about doing tons of little things correctly and consistently.

One simple and incredibly effective technique is to send out one thank-you card per day, hand-written and signed by the doctor or team member.

First, make sure that you have some decent looking “thank you note” type stationery. Then, make it your rule that each day at least one thank you note goes out.

How do you think a kid will feel if they get a quick note from you thanking them for being such a great patient? More importantly – what will their parents think of you?

How about a simple note to encourage a patient to keep up the good work brushing and flossing? Or congratulating them on their new crown?

These are simple, inexpensive things that go a very long way!!

Not sure who to thank one day? You can always send us a quick note to thank us for giving you a free practice building tip every single day!!

Send it to:

The Madow Brothers
216 Business Center Drive
Reisterstown, MD 21136

We’ll feel good for weeks!!

But more importantly – send them to your patients!!

If you want some more great practice building tips, visit our www.madow.com or give us a call at 1-888-88-MADOW. We can help you!!

Three “A’s” To A Successful Practice

Want to have a successful practice? You’ve got to know the “Three A’s!”

A short time ago we were doing a full day “Love Dentistry” seminar for a great group of dentists and team members in Oklahoma City, OK.

During the lunch break, a really nice doctor came up to us and said,

“I’m really enjoying the seminar, but are you going to talk about the ‘Three A’s?’ ”

Well why the heck would we want to talk about an automobile club?

He went on to explain that he bought a practice from am older dentist who was about to retire. This doctor had an excellent reputation in the community and an extremely successful practice, which he attributed to the “Three A’s.” So what are these magical “Three A’s?”

1. Availability

If you don’t make yourself available, no one can come to your practice!! Do you have people-friendly hours?

Most importantly, is your phone being answered during all business hours (no voice-mails EVER!!) and is it being answered properly so that every single potential new patient is being put on the schedule?

Every time the phone rings with a prospective new patient, no matter how crazy or stupid their questions may be, if an appointment is not made $10,000 goes down the drain!!

2. Affability

Simply put, if people don’t like you, they won’t do business with you and they certainly won’t refer.

While it might be easy to get sick of yet another insurance claim, another mouth to prophy, another crown to prep, and another spit pool to suction – please remember that we are treating people and not conditions or forms. Every single patient deserves your attention, trust and caring. They need to feel comfortable in your practice and respect what you are doing for them.

If you make them feel like a number or an idiot, they won’t come back.

3. Ability

If you don’t have the ability to get the job done well every time, everything else falls apart. This goes without saying. But it is arguably the least important of the “Three A’s!”

Remember – no one ever asks to see your dental diploma, hygiene license, or CDA certificate. But if they never make it into your front door or just plain don’t like you, you’re up the creek!!!

So how about you? Are you putting the “Three A’s” to work in your practice??

If you need help with the first “A” – getting more patients through your front door, you gotta check out our famous “Profitable Scheduling” system. It’s in its third pressing for a reason – thousands of practices across the country have doubled their new patient numbers (or more!) with just two hours of training.

To grab your copy – give us a call at 1-888-88-MADOW.

We can help you!!

This Is Nifty And Easy!

Tomorrow we are headed to Oklahoma City to do a full day “Love Dentistry” seminar sponsored by the Oklahoma Center For Implants and Periodontics.

This fantastic group is bringing us in to speak to over 200 doctors and team members as a way of saying “Thank You!” to the general practitioners who support their practice so nicely. What a great gift!

But did you know that specialists can also be a great referral source for GPs? Orthodontists, pediatric dentists and periodontists often have patients or parents of patients who are in need of a dental home. Be sure to let your specialist colleagues know that you would be more than happy to see those patients, and drop off a batch of your cards to their business team members. You will be amazed at the results!

Our 2012 and 2013 speaking schedules are going totally nuts – we’ll be appearing in major (and some minor!) cities all across North America.

But until we get to your town, be sure to watch some of these great and hilarious videos so you can have The Madow Brothers in your office today!!

Check out “I Gotta Filling” and the famous “I Want You Back mash-up!”

But it’s not just fun and games. You can also bring us home with you in a different way with our “Love Dentistry In A Box!” It’s a guaranteed way to grow your practice like crazy and have fun while doing it. Check it out by clicking here.

Then give us a call at 1-888-88-MADOW. When it comes to growing your practice, we can help you!!