Don’t Do This In Your Practice

Last week The Madow Brothers “Love Dentistry Tour” continued with stops in New York, Philadelphia, and Charlotte. It was fantastic to meet so many enthusiastic dentists and team members!

As we were checking in at one of the stops, the hotel manager pulled us aside.

“Thanks for visiting our hotel! I see that you guys are frequent travelers, so I’m going to give you a special treat!”

He then went on to describe their newly renovated rooms, and they sounded amazing! By the time we put our key cards in their respective slots, we were both expecting nothing short of the penthouse at The Four Seasons.

The rooms turned out to newly renovated, clean, fresh and pretty darn nice. But in no way did they live up to the expectations the hotel manager created.

So then what happened? We started picking them apart.

For brand new rooms, they sure could have had a few more electrical outlets. The TV was at a weird angle. The hot water took a few minutes to really get hot. The big empty space could have used a sofa and chairs. And so on…..

So while the rooms were actually very nice, the expectations were so great they couldn’t have possibly measured up. In fact, we would have been much happier if the manager hadn’t said anything at all!!

The lesson? If you’re going to sell the sizzle, you better come through with the steak!

Something we discussed a few months ago was to never use the term “permanent crown.” Nothing can possibly live up to the expectation created by a phrase like that.

Always remember that anything anyone on the team says to a patient, even a comment which is nothing more than an aside, becomes a promise which creates an expectation, and you are obligated to fulfill it., If not, you’ve got a disappointed patient.

New! Million Dollar Bills – Personalized Backs

Million Dollar Bill front

Have You EVER Seen A Million Dollar Bill?

Dear Friend,

This could be the best recession buster we have EVER seen!!!

Hello… David and Richard Madow here. You probably know who we are. Two brothers, two dentists, and two somewhat crazy guys! For over twenty years now we have been furnishing people like you with ideas to improve your business as well as your life!

And right now we’ve got something VERY COOL that you must see!

You see, a short time ago a colleague sent us a stack of these million dollar bills. He said he’s had SO MUCH FUN with them, we had to try them out! Basically what he told us was to give one of these million dollar bills to anyone we come in contact with and then watch what happens!

Well, we followed his advice and we must say, things have not been the same for us since!

You should see the look on people’s faces when you give them one of these million dollar bills. The expression alone is “worth a million dollars!”

  • We gave a million dollar bill to a waitress in a restaurant near our office. Not only do we get our choice of any table in the house, but now she slips in beverages and desserts for FREE!
  • We went to our dry cleaners and gave the woman behind the counter a million dollar bill. Now she remembers our names and “The Brothers” always get first class service and many freebies thrown in!
  • The guy at our car dealer was next. He got a million dollar bill and now we have a free demo car EVERY time either of us brings our car in for service!
  • When on a business trip and checking in at the airport ticket counter, we handed one of these bills to the ticket agent. She then begged us for two more of them for her kids. What did we get? A wonderful smile, a thank you, then a SURPRISE upgrade to FIRST CLASS!
  • How about the pizza guy that delivers to our office? After he got his million dollar bill we started getting extra FREE pizzas delivered!

back of a personalized dollar bill

Million Dollar Bills – Personalized Backs

Million Dollar Bill front

Have You EVER Seen A Million Dollar Bill?

Dear Friend,

This could be the best recession buster we have EVER seen!!!

Hello… David and Richard Madow here. You probably know who we are. Two brothers, two dentists, and two somewhat crazy guys! For over twenty years now we have been furnishing people like you with ideas to improve your business as well as your life!

And right now we’ve got something VERY COOL that you must see!

You see, a short time ago a colleague sent us a stack of these million dollar bills. He said he’s had SO MUCH FUN with them, we had to try them out! Basically what he told us was to give one of these million dollar bills to anyone we come in contact with and then watch what happens!

Well, we followed his advice and we must say, things have not been the same for us since!

You should see the look on people’s faces when you give them one of these million dollar bills. The expression alone is “worth a million dollars!”

  • We gave a million dollar bill to a waitress in a restaurant near our office. Not only do we get our choice of any table in the house, but now she slips in beverages and desserts for FREE!
  • We went to our dry cleaners and gave the woman behind the counter a million dollar bill. Now she remembers our names and “The Brothers” always get first class service and many freebies thrown in!
  • The guy at our car dealer was next. He got a million dollar bill and now we have a free demo car EVERY time either of us brings our car in for service!
  • When on a business trip and checking in at the airport ticket counter, we handed one of these bills to the ticket agent. She then begged us for two more of them for her kids. What did we get? A wonderful smile, a thank you, then a SURPRISE upgrade to FIRST CLASS!
  • How about the pizza guy that delivers to our office? After he got his million dollar bill we started getting extra FREE pizzas delivered!

New! Million Dollar Bills (Large Face)

Million Dollar Bill front

Have You EVER Seen A Million Dollar Bill?

Dear Friend,

This could be the best recession buster we have EVER seen!!!

Hello… David and Richard Madow here. You probably know who we are. Two brothers, two dentists, and two somewhat crazy guys! For over twenty years now we have been furnishing people like you with ideas to improve your business as well as your life!

And right now we’ve got something VERY COOL that you must see!

You see, a short time ago a colleague sent us a stack of these million dollar bills. He said he’s had SO MUCH FUN with them, we had to try them out! Basically what he told us was to give one of these million dollar bills to anyone we come in contact with and then watch what happens!

Well, we followed his advice and we must say, things have not been the same for us since!

You should see the look on people’s faces when you give them one of these million dollar bills. The expression alone is “worth a million dollars!”

  • We gave a million dollar bill to a waitress in a restaurant near our office. Not only do we get our choice of any table in the house, but now she slips in beverages and desserts for FREE!
  • We went to our dry cleaners and gave the woman behind the counter a million dollar bill. Now she remembers our names and “The Brothers” always get first class service and many freebies thrown in!
  • The guy at our car dealer was next. He got a million dollar bill and now we have a free demo car EVERY time either of us brings our car in for service!
  • When on a business trip and checking in at the airport ticket counter, we handed one of these bills to the ticket agent. She then begged us for two more of them for her kids. What did we get? A wonderful smile, a thank you, then a SURPRISE upgrade to FIRST CLASS!
  • How about the pizza guy that delivers to our office? After he got his million dollar bill we started getting extra FREE pizzas delivered!

Million Dollar Bills – Standard Backs

Million Dollar Bill front

Have You EVER Seen A Million Dollar Bill?

Dear Friend,

This could be the best recession buster we have EVER seen!!!

Hello… David and Richard Madow here. You probably know who we are. Two brothers, two dentists, and two somewhat crazy guys! For over twenty years now we have been furnishing people like you with ideas to improve your business as well as your life!

And right now we’ve got something VERY COOL that you must see!

You see, a short time ago a colleague sent us a stack of these million dollar bills. He said he’s had SO MUCH FUN with them, we had to try them out! Basically what he told us was to give one of these million dollar bills to anyone we come in contact with and then watch what happens!

Well, we followed his advice and we must say, things have not been the same for us since!

You should see the look on people’s faces when you give them one of these million dollar bills. The expression alone is “worth a million dollars!”

  • We gave a million dollar bill to a waitress in a restaurant near our office. Not only do we get our choice of any table in the house, but now she slips in beverages and desserts for FREE!
  • We went to our dry cleaners and gave the woman behind the counter a million dollar bill. Now she remembers our names and “The Brothers” always get first class service and many freebies thrown in!
  • The guy at our car dealer was next. He got a million dollar bill and now we have a free demo car EVERY time either of us brings our car in for service!
  • When on a business trip and checking in at the airport ticket counter, we handed one of these bills to the ticket agent. She then begged us for two more of them for her kids. What did we get? A wonderful smile, a thank you, then a SURPRISE upgrade to FIRST CLASS!
  • How about the pizza guy that delivers to our office? After he got his million dollar bill we started getting extra FREE pizzas delivered!

Profitable Dental Scheduling

The telephone is the lifeline to your practice. Don’t lose one more potential patient. Get EVERY caller with a question to make an appointment. Improve your team’s scheduling effectiveness. Make your phone a huge “profit center!” Now get “Profitable Dental Scheduling” for the entire team. Simply get your team trained with “Profitable Dental Scheduling.” All they need to do is listen to the two CDs. It will take less than two hours. This actually works well at a staff meeting so everyone can be involved! Afterwards, they may use the workbook as a resource guide and refer back to it as often as necessary. It contains tons of training tips, numerous charts to track progress, as well answers to the most difficult questions that callers will ask. Then sit back and watch your team’s progress. Almost immediately you should be getting more new patient visits than ever before.

Love Dentistry in a Box

Available on DVD for the First and Only Time!

Here’s what you’ll get:

  1. The Madow Brothers Live! “How To Love Dentistry, Have Fun and Prosper!”
    It’s the entire 3 DVD set we just described. There is so much incredible practice-building information contained in these DVDs that your head may explode while you are watching them! You may want to have a series of team meetings and watch them one hour at a time just so you don’t get overwhelmed with too much information. But whatever you decide to do, this is something you should not be practicing without!
    Value: $997.00
  2. The Madow Brothers Live Manual!
    This is something that attendees at our live seminars DO NOT receive! We want to make it as easy as possible for you to follow along and take great notes. After all, that is the way you can guarantee putting all of these great ideas into action. So we are throwing in a step-by-step fill-in-the-blanks manual. Our goal is your success!
    Value: $59.00
  3. The Best Collection Of Letters And Forms To Use In Your Dental Office!
    Ever want to have the perfect letter to send but just couldn’t come up with it? We have personally written some of the best letters that you can use in your practice! Things like scheduling neglected treatment, dismissing a patient, reaching out to senior citizens, investment options to pay for treatment, and so many more – they’re all here! You will not find these on your practice management software. No way!
    Value: $347.00
  4. DVD: How To Never Run Late!
    This video answers the age old question “How can we stay on time and not upset our patients ever again?” It’s a fun watch for the entire team. And you will become the office that is always running on time!
    Value: $149.00
  5. DVD: 27 Ways To Get More Facebook Likes!
    If you are not on Facebook yet, this video is a fantastic “jump start!” Social media is one of the best communication tools we have ever seen and this will give you great ideas on how to connect with tons of people in your community. Please watch this one with the entire team for great results!
    Value: $149.00
  6. ….and best of all you also get:

    The Madow Brothers One Year, Unconditional, No-Strings Attached, No Questions Asked, Money Back Guarantee!

    You have a full 12 months to watch the DVDs of this fantastic course, use all of the free bonuses, and put everything into action (which you can do within 24 hours of receiving your package). If at any time during those 12 months you become convinced that this information is not for you, for any reason whatsoever, you can simply return everything for a NO-HASSLE-100% MONEY BACK GUARANTEED REFUND. Period!

    Total SPECIAL price for everything above – Only $597

    Order NOW!

Statement of Delinquency Forms

increase your collections

“How Something We Purchased Over Twenty Years Ago is Now Bringing in More Money than Ever!”

Dear Colleague,

OK, laugh if you must. Because this certainly sounds crazy, right? But when you are all done laughing, you must hear what we have to say. Because what we are about to describe to you will bring you lots of money… just as it has done for us.

Probably a brief introduction is in order. We are Dr. David Madow and Dr. Richard Madow. Two brothers. Two dentists. For over twenty years now, we have been helping dentists become successful and happy in their dental practices through our seminars and unique products.

Here’s how it all started. Do you remember our economic situation in the mid-1980s? If not, let me refresh your memory. There was a terrible recession going on, interest rates were sky high, the stock market was spiraling downhill, people were losing their homes … all in all it was a gigantic mess out there.

In addition to the above, it was an extremely difficult time not only to get our patients to accept treatment, but also to pay their bills. So our office checkbook was often in the red. We became experts at juggling bills. But as you may know, landlords, labs, suppliers, banks, as well as staff members don’t really want to hear that money is tight. They want to get paid on time. So even if we could pay our bills, more often than not we could not pay ourselves our full salaries. And sometimes we had to skip entire paychecks.

It seems as though this mess was just yesterday. We were scared. We didn’t know if it would ever end. Would our practice ever be profitable again? Then it happened. We received a piece of mail that at first glance appeared to be questionable, but would prove to be one of the most important letters we would ever receive in our lives!

Here’s why:

The letter was from a guy named Jerry who was describing a special form that he had developed. Jerry claimed that when his form was sent to slow-paying patients, something in the form would get them to immediately reach into their wallets and pay their overdue bills. It was a psychological form; one with a large red headline to capture patients’ attention and let them know you mean business. Hey, this was exactly what we needed! We were not convinced that it would work given the terrible economy we were in, but having nothing to lose except for a small amount of money, we reached for the checkbook and placed an order for a supply of Jerry’s forms.

When the forms arrived, they were exactly as described by Jerry. The large headline in big red letters was great! We immediately prepared ten of them to go to our most delinquent patients – the ones who owed us large chunks of money but just weren’t paying. Filling them out was simple. Only took a few seconds each. We placed each form in an envelope, dropped them in the mail, and then sat back and waited.

But nothing happened. We didn’t receive all of the checks in the mail that Jerry promised we would. We felt cheated. In the meantime, our checkbook was getting lower and lower, we had bills to pay, and the economy was getting steadily worse. We were seriously stressed out.

We had virtually given up on collecting any money with Jerry’s form. We were looking for another way. But the next week, while we were treating patients, Madge, our front office person, came to the door and gave us a big “thumbs-up.” She was smiling from ear to ear. But then she walked away without telling us what was going on.

What had happened (as we found out later) was that two very large checks came in the mail that morning from two patients who had received the forms! But it gets better. The very next day a woman came in and placed four crisp one hundred dollar bills on the counter, begging us NOT to take any further action. This was payment in full for a debt that was way overdue!

The Form was Working!!!

Of those ten initial forms that we sent out, we received three responses. Since we had just about given up on receiving any payment at all from those delinquent patients, we were thrilled… until we realized that the seven other patients who had received the form still owed us thousands of dollars.

Jerry’s form was working, but not as well as we had hoped. We sat down with the form and looked at it closely. It was good, but not good enough. We decided to make some changes and when it was done, we sent out another ten forms to see if the new version did any better than Jerry’s original form.

Let’s just say that we went from about zero to 60 mph in a very short amount of time! We continued sending the revised forms out to all of our slow payers. The money started coming in so regularly that not only were we able to take our full salary once again, but were occasionally able to squeeze in little bonuses that really helped our families when it came time for extras such as our summer vacations!

We started referring to the revised form as the “Magic Form”! It was “magic” because every time we put one in the mail, money would come back to us! We even began sharing it with some dentist friends who we were close with. Well, this “Magic Form” ultimately became famous for dentists all over the country.

This is the “Magic Form”

Collection Form for Dentists

dental collections from slow paying patientsFast forward to the present time.

After many great prosperous years, we never thought those bad times would hit us again, but unfortunately they are back. Call it whatever you want, but we are still in a financial mess and it’s a pretty bad one. We are still seeing housing foreclosures, massive layoffs, and a rise in unemployment. Banks are in bad shape. Everyone is waiting to see what will happen. But in the meantime, people are not spending money. The reason is simple – they don’t have the money to spend!

We are experiencing some of the toughest times ever in terms of slow-paying patients. Let’s face it, when it comes down to paying the rent, the mortgage or the dentist, guess who will not get paid!!! If you think you’ve got outstanding past-due accounts now, just you wait. It’s going to get a lot worse before we see any improvement.

What can you do? Well, first of all, tighten your standards when it comes to extending credit to your patients. You’ve got to do everything possible to have them pay up front because every time you “loan” a patient money, you are risking not getting paid back. Don’t be a bank or you’ll dig yourself in deeper.

Secondly, you need to collect all of the outstanding money that is out there and seems impossible to collect. Because every day that passes, the money is becoming devalued and the chance of actually collecting it decreases. Just go through your books now and take a look at the figure as to how much money is outstanding. Don’t just look at the large accounts. Look at the small ones too. They all add up.

How can you collect this money? That’s where the “Magic Form” comes in. Because if you have outstanding money that is owed to you by your patients, you need not try any other method! There is something about this “Magic Form” that gets the patients to pay you and to pay you FAST. It gets the job done with almost no effort. Of course, there are all kinds of computer-generated letters and forms these days, but they are ineffective. Attorneys and collection agencies are very expensive and totally unreliable.

The “Magic Form” is the only proven method of collecting past-due accounts in a rough economy!!! You are in complete control when you have a supply of these in your arsenal!

When you use the “Magic Form,” you are guaranteed to collect more past-due money from your patients than all other methods combined! It’s a fact – these “Magic Forms” will help you rebuild your ailing checkbook and virtually put an end to your cash flow problems. Sitting on your butt, or worse yet, trying to collect money using ineffective methods will simply not work in this economy. Your patients laugh at those computer-generated letters that you probably send them! We’re not even sure if we can explain exactly why the “Magic Form” works, but we are positive that if you keep doing what you have been doing, you will keep getting the same poor results.

It’s now time to make a change when it comes to collecting all of the money that is owed to you. And to make it simple, we are about to extend a special professional offer to you. The “Magic Forms” normally sell for $89 for 100 forms. At that price, they are a fantastic deal.

Just imagine how much money you will collect when you begin to send out the “Magic Forms”! The return on your investment is astronomical. Let’s say you only collect $1,000 of bad debt by spending $89 on the forms. Do you realize that is over a 1,400% return on your money? Please tell us where else on this planet you could get a return on your money like that! And remember, that is a low estimate!

Please don’t wait on this special offer! In this economy, you need to be doing the right thing to collect money from your slow-paying patients. Then get ready to have a healthy checkbook once again!

Sincerely,
Drs. David and Richard Madow (The Madow Brothers)

P.S. In this economy, you need to be doing something that has been proven to work when it comes to collecting the money that is owed to you from slow-paying patients. The “Magic Form” is definitely your answer. It is guaranteed to collect more money from slow payers than any other method. The return on your investment will be astronomical! Order your supply today!!!

Why It’s Good To Be A McDental Office!

Recently Zagat, the company which rates high-end restaurants across the country, released its latest rating of fast-food chains. The winner in many categories? McDonald’s. Ever go to an airport or mall food court with many choices, including healthy foods and interesting local ones and notice that the longest line is at……..McDonald’s? It happens all the time.

Not too many people would say that Mickey D’s has fantastic food. But one thing they definitely offer is consistency, and apparently that is quite appealing.

One thing that we notice in dental practices across the country is an amazing lack of consistency. Different team members answer the telephone differently. Their answers to patient questions vary widely. Treatment rooms are set up inconsistently. The doctor and hygienist have different clinical philosophies……and the list goes on.

Not having consistency in your practice is confusing to the patients and the team, and wastes time and money. It is imperative to make sure that every team member (including the doc) is on the same page when it comes to every single thing that is done in your practice. It’s the “secret sauce” that makes McDonald’s number one, and can do the same for your practice!

Please make it a point at future team meetings to make sure that everything in your practice is being done consistently (and well!) by every single person in the practice. It won’t cost much, and will pay off big time!