It’s Perfectly Legal (and will save you time…)

We are big believers in calling patients. Post-op calls from the doctor are about the best internal marketing strategy ever invented. (Our standard is any patient who had an injection or came in with a problem gets a call from the doctor that night.) Another fantastic touch is for new patients – the doctor calls the night before the appointment to introduce themselves and see if the patient has any questions or concerns. It not only floors the person – it reduces no-shows too! But let’s face it – there are times when you just don’t want to actually talk to someone! Chronic complainers, time-wasters, multiple question askers and the like can drive you nuts and kill an hour that you would rather be spending with your honey, at the gym, listening to music, reading peacefully, or doing anything but talking to that crazy person. But hey – they deserve a call too! So what can you do? Enter an amazing app called “Straight To Voicemail!” With this incredible piece of technology, you can call anyone on their cell phone and instead of ringing it goes – you guessed it – straight to voicemail!! You get the brownie points for calling but don’t actually have to talk to anyone!! It’s costs $1.99, but remember – time is money!

Now please don’t abuse this app – your patients really deserve that personal call. But in those rare occasions when you need it, “Straight To Voicemail” can be a lifesaver – or at least a time saver!


Ultimate Dental Boot Camp T-Shirt

You’ve been to The Madow Brothers Ultimate Dental Boot Camp, and you want to commemorate the occasion. Make sure you are outfitted in our most popular Madow-wear, The Ultimate Dental Boot Camp t-shirt. Available in size large only, but one size should fit most.”

This Won’t Make You Look Good…

Negativity is rarely a good thing. Yet there is a situation when many people slip into it at the dental office.

Imagine that someone is presenting with sensitivity on a crown they had done by a dentist in another town just a year ago. Your exam shows that the thing fits like boots on a rooster and there is already some recurrent decay.

Or a new patient comes in for an exam and you have to talk to them about their poor periodontal condition – but unfortunately they had an exam six months ago from a dentist who didn’t even own a perio probe and told them “everything looks fine!”

Our knee-jerk defense mechanism is to tell them the crown was not done correctly or their former dentist couldn’t tell periodontal disease from an ingrown toenail. But don’t do it!! There is a good chance they loved their previous dentist, and besides – you weren’t there when the crown was done or the perio exam performed.

Trashing another dentist is like negative campaigning – it makes everyone look bad.

A great line to use is:

“I can’t tell you what the situation was when that crown was placed (or that examination performed) – I can only tell you exactly what I see today.”

Repeat if necessary. Broken record. Ad nauseum. Whatever it takes to get the message through. Just don’t slip into negativity. And then turn things around with the killer statement:

“The good news is, I know what the problem is and I can take care of it!”

It works, and you look like the hero!