What are you known as?
Muhammad Ali, who passed away on June 3, was known as “The Greatest.”
Is anyone calling you the greatest dentist, dental assistant, dental hygienist, or dental business team member? If not, they should be!
Ali’s style of “dancing” and defensive boxing had never been seen before when he won the world heavyweight championship at age 22. But the reason he became the most famous athlete in the world went beyond his three world titles and legendary bouts.
He was a voice for peace and for racial equality, sacrificing over three years of his career because he stood up for his beliefs. He was known as much for his quips and quotes as he was for his boxing. He always seemed to be at the right place at the right time. One way to sum it up would be to say that whatever Ali did, he made it memorable.
So what are you doing to make yourself memorable to your patients?
You may not “float like a butterfly, sting like a bee,” but you can certainly do your best to give your patients a top-notch experience every single time they visit your office or call on the phone. Sadly, but fortunately for you, in dentistry it’s not too difficult to stand out from the ordinary.
If you treat every patient like a friend, actually care about them, consistently run on time, perform truly painless dentistry, constantly check to make sure your patients are comfortable, speak in language your patients understand, make the financial and insurance part easy, and provide high-quality treatment – you are WAY ahead of the game!
It sounds easy and logical, but over ninety percent of dental practices simply don’t do it.
NOW is the time to call a team meeting with this topic:
What can we do now and in the future to make our practice “The Greatest?”