A Message For Your Dental Office From Bill Murray

Yes – today is Groundhog Day. Perhaps even more famous now than the day itself is the classic Harold Ramis movie starring Bill Murray. In one of his best roles ever, Murray plays Phil Connors, a sarcastic miserable ego-inflated weatherman for a local TV station who covers Groundhog Day every year.

A blizzard (which ironically Phil failed to predict) keeps him stuck in Punxsutawney an extra day, but that day turns into what seems like an eternity as Phil awakes every morning to find it is still February 2nd.  His negative lifestyle has forced him to live the same day over and over again. After a series of wild daily escapades, it is only when Phil cleans up his act and starts to love life again that he can escape the cycle.

So how about your practice? Are you experiencing a “Groundhog Day?” Are you practicing the same way year in and year out, complaining and whining but making no progress? Has playing it safe led you to a stagnant and unfulfilling practice?

When is the last time you:

  • Learned a new clinical technique and incorporated it into your practice with enthusiasm?
  • Redecorated your office, even with fresh paint, new carpet, different wall hangings – and just created a newer, happier mood?
  • Took the entire team to a high quality practice management course and got out of your comfort zone by truly changing the way you practice?
  • Pumped up your marketing strategies by using Social Media and other current techniques?
  • Joined up with a group of like-minded dentists to brainstorm, share ideas and grow everyone’s practices?
  • Increased your new patient flow by really learning how to handle every single phone call that comes into your office, including “shoppers” and difficult questions such as “Do you take my insurance?”
  • Blocked off a long weekend for the entire team to learn, bond and have a great time together with the ultimate goal of taking your practice to a higher level?
  • …or done ANYTHING to get out of a rut and stop practicing during “Groundhog Day?”

If any of these things ring true to you, make today the day you decide to finally take action! You can have a more successful practice, enjoy dentistry more, and actually, like Phil Connors did, have a much better life. The choice is yours. Make today the day you decide to do it!!

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