We all know that we should keep little notes in our patient’s charts about personal items. That way, when they return for a visit we can say stuff like:
“So how was your trip to Mexico?” or
“How is that ballroom dance class working out?” or
“So is that no-good son of yours out of jail yet?”
This old chestnut has been around forever for good reason – it works!!
So let’s take it a step further.
We constantly stress how important it is to be known as “THE” dental practice of your community. And part of that is doing all of your business near your practice (banking, dry cleaning, dining, etc..) So when you do this, take the same kind of notes!
There is a small Indian take-out place near your office, and a few times a month you find yourself bringing home a delicious order of Bhindi Masala and Tandoori Chicken Tikka. Every time you go for pickup, the same guy (probably the owner) gives you your bag and rings you up.
Next time you go, introduce yourself as Dr. Smith or Jenny from Dr. Smith’s office – the dental practice down the street, and ask the guy his name. Store it in your phone in the same place you keep the restaurant’s phone number.
Then the next time you call Curry In A Hurry, say:
“Hello – Param? This is Dr. Smith! I’d like to order……”
Then when you go for pickup, greet him by name as well. You may even have a note to ask about a recent trip, baby’s birth, or anything else relevant.
It’s amazing how few people do this, and how much people appreciate it. It’s a simple human touch that can go very far.
How far? You may gain an entire family in your practice just by being super friendly and taking a few extra seconds to show you care. Or at the very least, you may hear the magic words which one of us heard recently:
“Dr. Madow – I put some pappadam in with your order – no charge!!”
Do it at the cleaners, the bank, the gas station – everywhere you can. And before long this little simple effort will make you “THE” dentist of your community!!