We as dentists are somewhat celebrities. We are higher profile than most which means we are noticed quite a bit in the community. Our name, our building, our signs, etc. are hopefully quite visible to many.
Think about the following statement.
There could very well be people who do not know you…
who do not like you!
There could be people who have NEVER stepped foot in your office, who have never seen your beautiful work, who don’t know how caring your entire team is, who have never spoken to ANY of your patients, who have unfortunately drawn a negative conclusion about you and your office.
“I don’t like the Grateful Dead.”
“I am so sorry… which albums or songs don’t you like?”
“I don’t really know any of their songs offhand, I just don’t like them.”
Celebrity status (particularly social media celebrity, which more and more of us have every day) earns us trust and access to an audience. Your friends and fans on Facebook, the people who read your blog, the people in your community who get your email are much more likely to “like you” because you are no longer a stranger to them.
If there is anything we (The Madow Brothers) can do to help you boost YOUR celebrity status, please let us know!
Today’s article was inspired by Seth Godin. Check him out at http://www.sethgodin.com.