Is there trouble brewing at your office in the form of patients not accepting their treatment? This may be the reason. One hundred years ago, Schlitz Beer (remember Schlitz??) became the number one selling beer in the country by running a radical marketing campaign. Their ad detailed how Schlitz beer was actually made. Since no […]

Say this, not that…

SAY THIS “We would love to see you as a patient in our practice! Would tomorrow at 3:00 PM or Tuesday at 11:00 AM be better for you?” NOT THAT “Would you like to make an appointment?” SAY THIS “I know what the problem is and I can help you.” NOT THAT “This tooth needs […]

This word is now officially banned from your office

The Adventures Of Huckleberry Finn by Mark Twain. James and The Giant Peach by Roald Dahl. The Diary of a Young Girl by Anne Frank. To Kill A Mockingbird by Harper Lee. The Color Purple by Alice Walker. What do these books, and hundreds of others have in common? True, they are all classics. And […]

Winner or Whiner? Take the test.

Winner or Whiner? Take this quick quiz to find out! WHINER Complains about the team – they don’t work well together, they don’t have an “ownership mentality,” they complain and bitch, yadda, yadda, yadda…. WINNER Hires the most exceptional team around, gets them the proper training, and pays them well. Bad apples are not tolerated. WHINER […]

TIPS Series # 3

Some of our favorite tips come from people who have spoken at TBSE. That’s why once each month we have been bringing you “TBSE Tips!” The third in this series comes from Laney Kay. Laney is absolutely the best educator we have ever met in the field of OSHA, HIPAA, and all of those other annoying […]

Are you a dental shark or a dental guppy?

Are you a dental shark or a dental guppy? Do you rule the dental world or do you get swallowed up by the competition? Everyone seems to love the TV show Shark Tank. And why not? It’s fun to watch people pitch their businesses to the sharks – a panel of wealthy investors who can […]

You seem like the type of person this blog post is for.

Here is some really cool information for you that will help when discussing treatment needs with your patients! Last week we sent an interesting story about treatment plan acceptance based on a story from Dr. Robert Cialdini’s excellent book “Pre-Suasion.” The response was so great that this week we will go back to that book […]

The Madow Mastermind Experience

Do you mastermind? We do, and it has seriously changed our lives. We will explain in a moment. But first, a common question. Q: What is a mastermind? A: A mastermind is a group consisting of two or more people who offer a combination of brainstorming, education, peer accountability and support. It is believed that […]

TBSE Tips # 2

2017 is going to be a great one, and we are here with you all the way to make sure it happens! Let’s start the year with our next series of “TBSE Tips” – simple strategies from one of last year’s TBSE speakers that are sure to get things off to a good start. For […]