Are you doing anything to recognize or reward your patients on a regular basis? This (and maybe not your beautiful restorations) is what gets people to talk about you and spread good things about your practice to others.
Do you have a “No Cavity Club” for kids which is posted on your Facebook page or written about in your practice newsletter? Do you have a monthly drawing for a free whitening or a “Chic-Flic” pen?? Do you give cool presents to those who refer others?
These kinds of things really go a long way in getting others interested in your practice. Your patients won’t talk about your excellent crown margins. But stick their kid’s picture somewhere or give them a little “lagniappe” and watch what happens!
If you’ve been to TBSE (there is still time for 11-11-11!!) or one of our “Love Dentistry, Have Fun and Prosper!” seminars, you know that we always incorporate some live music into the learning experience.
Recently we had some Madow Brothers guitar picks made by Steve Clayton Custom Picks, a company which makes custom guitar picks for major rock stars, local acts, and everyone in between. Well – they liked our picks so much that they named them “Pick Of The Week” and featured them on their website. Very cool!!
Are we telling everyone? We sure are! And out of the thousands of people that read this message, will some of them order custom picks from Steve Clayton? No doubt about it!
The lesson? Recognize your patients. Give stuff away. Make people feel special. It makes them feel good – and helps your practice too!