Check your Yellow Pages listing agreement immediately!

Take a look at this picture. This is what almost EVERYONE in your area is doing with their Yellow Pages.

Recycling them. That’s right… no one is using them any more.

We need to tell you about a very dangerous situation – we hope you are not affected by this.

This seems to be the time of the year that your “friendly” Yellow Page rep is stopping by to make sure you sign up again for next year. Many of our dentists are being pressured and strong-armed into doing this. Many of them are paying over $1000 a month and we heard of someone just last week that renewed for $3400 per month.  The Yellow Pages are really hurting now and the sales reps are using scare tactics to try to get you to renew. This is not good.

Want to hear something even scarier? Many of the docs are not accurately tracking to see if they are getting even a single new patient from the Yellow Pages. Is this smart? Simply spending money because you “always have done this,” or because you’re afraid to lose your “great” position in the Yellow Pages?

We are actually in the process of setting up a “Yellow Pages Hotline” for those of you that have questions about whether you should be renewing or not. We can help you. Whatever the case, please be armed with specific information and numbers. You can’t just “wonder” if your ad is working or not. It is criminal to be giving the Yellow Pages even a dime of your hard earned money if you don’t need to. If you recently signed, please check to see if your contract has an out clause. Many of them give you a certain amount of time to rescind and get out. Please check this!

One thing you should know. We have many programs that will help you get many more new patients each and every month – more than you could ever dream of getting from the Yellow Pages. The best news of all is that they are a tiny fraction of what you are paying for your Yellow Pages ads.

Here are a couple of ideas for you:

1. Think about attending our June Social Media conference in Baltimore. Pay once (not every month like the Yellow Pages) and then social media marketing is basically free. Plus, it is exponentially more effective than the Yellow Pages! For more information on our upcoming conference, call 1-888-88-MADOW or click HERE. Note that this is our last social media conference of 2012 so if you have ever considered coming, do not hesitate on this one! It is hands-on and limited to 25 people!

2. Participate in our New Patient Mail program. Perhaps dentistry’s most successful direct mail program for dentists, we have figured out a simple formula to get new patients calling your office on a regular basis. We have been helping dentists get new patients successfully for over 23 years now and that must say something. Formerly called “Promail,” we have totally improved the entire program for maximum ease and best new patient results!  Call 1-888-88-MADOW for more info on New Patient Mail. Guaranteed to be a winner for you!

Listen: If you do both of the above (Social Media and New Patient Mail), you will have more new patients than your Yellow Page rep could EVER dream of giving you. And you’ll have a ton of money saved in your bank account – use it to get a new car, take the family on vacation, or put it away for your kid’s college. We want to see you getting new patients but we DON’T want to see you spending the big bucks.

It’s 2012 and there are more effective ways to spend your marketing dollars. We sincerely hope you are listening.

Get a jump start on the game. Don’t wait for our Yellow Pages Hotline to open up. It may be too late. Please call us today!

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