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Coaches Corner – October Marketing Tips and Ideas

By October 4, 2019August 30th, 2020Coaches Corner
woman brushing her teeth

October is the start of your final quarter for the year. It’s your opportunity to make it your best fourth quarter ever. To help you plan for that, today I’m sharing some marketing tips and ideas with you.

Dental Leadership, Management, and Marketing Tips and Ideas for October

Leadership ~“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
-John Quincy Adams

Boss’s Day is October 16th! 
Plan now to make this day special for your boss(es).

And let’s not forget our team members! National Chocolate Day is October 28th!
Bring in a sweet chocolatey treat for the team.

Continuing Education: A great way to end 2019 on a high note is to attend TBSE 2019 (The Best Seminar Ever!).

You will love it!! Plus, I’ll be there, and it would be awesome to meet you in person!!  (If you’re already registered to attend please send me a message that you’ll be there!) FYI, TBSE 2019 (25th Anniversary) is the last year for TBSE!

See why this is truly the best seminar ever for dentists and team members: The Best Seminar Ever

Practice Management

October 4th – Improve Your Office Day:
Take this opportunity to openly and honestly examine ways to improve your office. This might be the perfect time to schedule a complimentary consultation with me to learn how a coaching relationship will help you to improve your office.

October 7th – 11th – Customer Service Week:
Excellent theme for your next team meeting.  What ideas can you come up with as a team to exceed your patients’ expectations by consistently delivering excellent customer service?

  • What do you do when you run late? (If you’re habitually running behind, please change that habit! It’s disrespectful to your patients and your team)
  • What about comfort? How are you making the visit as comfortable as possible for your patients?
  • What about your telephone skills?
  • How about after the treatment – are you making post-op calls?
  • How are you staying in touch with your patients in between their 6-month hygiene appointments?


Exceed Expectations for your current patients and the potential new patients that you engage within your community.

Theme #1: Apple Month – 

Inexpensive & Healthy Treat: 
Set out a bowl/basket of apples to give to your patients and visitors to the office.

Events in the Community:
Create a hand-out for your patients listing the best local cider mills and apple orchards. Include any fall-themed events taking place in your community. You can also post local fall-themed community events to your office Facebook page.

Theme #2 – Candy Buy Back:
Host a “Candy Buy Back Event” for your patients and potential patients within the community.

Theme #3 – Breast Cancer Awareness Month:
Your dental practice choosing to support Breast Cancer Awareness month is a great way to show your patients and the community that you care.

  • Collect Donations for a charity
  • Production & Product Sales – (Portion of sales will be donated to… )
  • Community – Get involved with a local BCA event(s).
  • Wear pink and encourage your patients to wear pink / post pictures to your social media pages.

Patient & Community Dental Health Education Idea

October is National Dental Hygiene Month –

All month-long share posts on your social media platforms regarding the importance of regular preventive dental visits. You can also create and share quick videos on dental health tips and how-to demonstrations (ie: flossing & brushing).

Social Media Post Ideas to Improve Engagement during the month of October ~

All month: Spinach Lovers Month
9th: National Bring Your Teddy Bear To Work & School Day
17th: Wear Something Gaudy Day
31st: National Knock-Knock Jokes Day

Use it or Lose it Reminders – Did you get your end of year insurance dental benefit use it or lose it reminder letters/emails out?  Would you like a sample “Use it or Lose It” letter? Email me at and I will gladly send one over to you.

I would love to hear what you have planned for this month – feel free to email me with your plans or if you have any questions about any of the ideas I shared here in this email.

Yours for Greater Success,

Betty Hayden is the lead marketing coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!
If you have a question for this column, please write to us at And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

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Meet the Madow Brothers

Dr. Dave & Dr. Rich Madow

Dr. David Madow

Influencer, Speaker, Author & Coach at The David Madow Lifestyle Show + Co-founder of The Madow Center for Dental Practice Success.

Dr. Richard Madow

International Keynote Speaker, Author, Award Winning Musician & Composer, Coach and Co-founder of The Madow Center for Dental Practice Success.


If you enjoyed this post, check out our previous post from the Coaches Corner, September Tips and Ideas from Coach Betty Hayden

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