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Quick and easy, down and dirty, but very important!

By May 14, 2018March 17th, 2020Coaches Corner
hand holding a pocket watch to communicate the idea of running late

Quick and easy, down and dirty, but very important!

Okay – we’ve said this before, but unfortunately we need to say it again plus it is quick and easy!

Why? Last week our Mom had a doctor’s appointment. She is happy with the treatment she has been receiving, but told us that she is seriously considering switching to a different doctor. The reason?

“He has no personality. It’s like he doesn’t care about me. At my last appointment he walked right by me in the hallway and didn’t even look at me or say hello.”

Patient lost.

One of the easiest and most important rules to follow in your practice is “The Madow Brothers’ Ten Foot Rule!”

Simply stated, when any member of the team, including the doctor, is within ten feet of any patient, they should look them right in the eye and give a warm greeting – using their name if possible.

That’s it! No excuses. This is mandatory! So let’s start right now!  See we told you it would be quick and easy!

Coach Rich
Coach Dave


Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. Listen to their podcast. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

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