Cures For A Slow September: Treatment Tips and Management Gems

September can be a slow time for many practices. That’s why we have asked our lead coach, Betty Hayden, to come up with some ideas to make your September a great one!! But before we let Betty take it away, we want to let you know that she, along with Coach Kelly Lynch and us (The Madow Brothers!) will be in Baltimore, MD on Friday September 14, 2018 for our first ever Masterclass for Dentists!

This day will be an amazing opportunity for anyone who wants to meet all of us and figure out some ways to grow their practice. And there is no charge at all except getting yourself to Baltimore. But there are two important things you need to know…

1) The Dentist’s Masterclass is for docs only. A doctor may bring a significant other or a key team member, but no team members may attend without the doc.

2) There will be lots of learning, brainstorming, practice troubleshooting, etc. But this course is intended only for those who are serious about working with us as their coaches. It’s not for “tire-kickers!” We would love to be right by your side on the road to practice growth, and this is your chance to see what that is all about.

We sent out an email about the Masterclass last week and it is already filling up quickly. If you missed it, would like to read it again, or would like to know more, just click here!

Okay – now on to Betty with her September tips. Thanks for reading!!

Rich and Dave

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How does your schedule look for the month of September? For some offices, their schedules tend to fall apart in September. Whatever the case is in your office, I have some fun tips and ideas to help make September a fantastic month for you, your team, and your patients!

Unscheduled Treatment Plans – Reach out to all your patients with incomplete treatment plans or that are past-due in hygiene. Encourage them to schedule their appointment during the month of September.

Insurance Renewal Letters – Send out your “Use it or Lose it” reminder texts, emails, and letters. Pick up the phone and call your patients that have treatment planned and insurance maximums remaining that renew in January but haven’t scheduled appointments to start/complete treatment.

September is World Alzheimer’s Month – use this as an opportunity to educate your patients and the community about the importance of dental health care for Alzheimer’s patients in helping to keep them comfortable and healthy.

September is also the start of Football season – whether you’re a fan of football or not, celebrating football season with your office employees and patients is a great way to have more fun and exceed expectations.

  • Special Offers on Sport Mouthguards
  • Set up a photo booth area with fun football related props.
  • Post sports related dental health tips on your social media pages.
  • Cheer on your local football teams via your social media platforms.
  • Sponsor a local football team.
  • Have a raffle to win football game tickets or a football-themed gift basket to encourage Facebook likes, check-ins, referrals, and reviews on Google, Facebook, & Yelp.
  • Deliver football-themed snacks and gifts to local businesses and specialists.

Social Media Post Content Ideas for September:

1st: Random Acts of Kindness Day or Be Kind Day
9th: Grandparents Day
19th: Talk Like A Pirate Day
22nd: Bright Pink Lipstick Day
25th: National One-Hit Wonder Day
29th: World Heart Day

There you have it, some fun marketing ideas for the month of September. Please, be sure to stay in touch with me and keep me updated on any of the ideas that you use and/or if you have some thoughts on how to take these suggestions to the next level!

Sometimes despite your best efforts the schedule still falls apart. Don’t stress over it, instead use that downtime to do some training, team building and/or office cleaning/organizing.

Yours for Greater Success,
~Betty

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!

If you have a question for this column, please write to us at coaches@madow.com. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

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