Everyone is talking about marketing their dental practice online these days. Social Media Marketing for dentists is the buzzword. Some call it Social Network Marketing. It doesn’t matter what you call it. It matters what you do about it! Some of you are diving in head first. Others don’t know exactly what to do or if they are even interested.
There is something that every dentist should do as soon as possible. It is easy and it is free. It has to do with your website.
Bring up your website and check the title tag. If you are not sure what this is, it is the text that you see at the very top of your browser when you are on your website. For example, your title tag may say something like “Dr. Jones Family Dentistry.”
Unfortunately dentists put very little thought into their actual title tag because they do not understand how they work. Your title tag is indexed by Google and other search engines. It is very important to pick words for your title tag that you think people may be keying in when looking for a dentist. So using the above example, let’s say Dr. Jones’ Dental Office is in Columbus, Ohio. What will people be keying in when searching for a dentist? Well, probably things like “Columbus Dentist,” “Columbus Dental Implants,” “Columbus Veneers,” etc. They will not be keying in “Dr. Jones Family Dentistry” because they do not know who he is.
So when you are setting up your title tag, please use words that will most likely be searched. Please go to one of our websites and look at the title tag. Try www.dentalsocialnetworks.com. Our title tag is “Dental Social Networks New Patients with Facebook and Twitter.” These are words that are likely to be searched by a dentist who may be interested in social media, right?
So your job right now is to come up with your ideal title tag. Once you do, contact your webmaster and get him or her to change your present one. The sooner you do, the sooner you will be indexed by the search engines. And the sooner the new patients will be calling!
Don’t think this is all you have to do. It’s not. But it is a very good start. We’ll give you some more good tips later!
Want to really get a super jump start on every dentist in your area? Then definitely check out www.dentalsocialnetworks.com.
Talk to you soon!