We have been talking quite a bit about Social Media Marketing lately and quite frankly there is a reason why. Social Media Marketing (SMM) is a fantastic way to get your existing patients as well as others in your community (think potential patients) to closely follow what you are saying! It is without a doubt the best communication opportunity we have seen in our thirty years of being dentists. There is no question that it has made drastic changes in our business since we have immersed ourselves in it and it will do the same for you.
Today we are going to show you the power of posting a video on YouTube and watching it go viral. By the way, “viral” is a good thing in SMM, not to be confused with a computer “virus.” Viral means that the number of viewers grows at an exponential rate due to the fact that people are passing the link to others.
As you know, we just got back from the fifteenth anniversary of TBSE (The Best Seminar EVER) in Vegas. It was a huge success as can be seen from all of the comments on our Facebook page (another example of the power of SMM). Within a few minutes, we are going to post our opening video that we performed live on stage in Vegas. We will give you the link at the end of this article. We highly recommend that you view it because there is no way you will ever believe this was done at a dental seminar! It is just another reason TBSE cannot be duplicated, as hard as others may try!
After having fun viewing the video, we urge you to check back frequently over the next few weeks and simply watch how many views this video gets! The number of views should be able to be seen below the viewing screen on the bottom right. Then imagine you doing something similar in your dental office and getting your patients and others in the community viewing it, passing it around and talking about it like crazy!
What type of video can you as a dental office post? The possibilities are endless! Patient testimonials are always great as well as being very important. But besides testimonials, we recommend something original and creative that will has the possibility of going viral. Come on, get out of your dental shell and think! If you are musical, perhaps you could try your hand at a dental parody song? If you are not musical, there are tons of other ideas! You can do it! If you can’t come up with an idea, contact us and perhaps we can help.
Also, it is very important that you give your contact information at the end of the video see ours as an example at the end of the video we are posting today! And don’t forget the video title, description and keywords (see ours). They are extremely important since Google does not actually have the ability to know what is in your video!
OK, so are you ready? Click HERE to view our really cool opening act to TBSE 2009 from Vegas! And if you were not there, please make plans to come to TBSE 2010 at The Hard Rock Hotel in Las Vegas on November 12 and 13, 2010!
By the way, if you would like some more information about growing your practice through SMM, please check out our social media page here. We would love for you to join us in Orlando!