This conversation recently took place between a 51 year old dentist and his 26 year old son. This may make you think twice!
Son: Hey Dad, I gotta tell you something really interesting. Remember what you did to my teeth the last time I was in your office? Well, it must have been cool because I posted it on my Facebook page and now it seems as though a lot of my friends are talking about it. And not only that, my friends are passing it onto THEIR friends. I’m becoming kind of famous on Facebook because of what you did to me! And actually YOU are becoming famous because everyone’s asking me if that’s really my Dad that did this work!
Father: Well, I don’t understand Facebook too much but that sounds great son.
Son: Yeah, it is great. Oh, and a few weeks ago I posted another little story with a video that I thought my friends would like. I just checked it a little while ago and over a thousand people have viewed it. It seems to be now be going VIRAL!
Father: Viral? Is that good or bad? Doesn’t sound too good to me.
Son: Sorry Dad, maybe you are confused. A computer virus is bad, but something on Facebook or Twitter or YouTube going “viral” is actually GOOD. It means that the number of people viewing it is increasing quicker and quicker as time goes on and it’s growing like crazy.
Dad: Interesting son, because I keep hearing that some dentists are doing stuff on Facebook and using Social Media to help their practices. But I don’t think it’s for me. What I’m doing is working pretty well. I am comfortable with the regular stuff.
Son: I know what you mean but let me just tell you that almost every single person I know uses Facebook. It’s just the way it is these days. And there’s other stuff as well. When my friends and I want to find a movie to go to, we go to Flixter. When we look for a restaurant, we go to Yelp. Videos? We go to YouTube. It would probably be a natural to find out about a dentist through Social Media.
Dad: I have an ad in the Yellow Pages and I do some ads in the local papers though. I don’t need Social Media.
Son: You’re thinking is a little backwards. That kind of sounds like someone saying years ago “I don’t need a fax machine.” Or “I don’t need email.” “Nor do I need a website.” You DO need this stuff. And it seems to me that the people who do things early are normally the winners! You see Dad, no one I know even owns a Yellow Pages phonebook and we get all of our news online. Dad, I have a question for you? Do you want to be looked at as a cool dentist that is really up on the latest things or an old dentist who is not willing to try new stuff?
Dad: Son, I think you know the answer to that.
Son: Dad, I really think you need to explore what is going on around us. Wake up. The world is changing. Facebook has over 300 million users and is growing every day. Wouldn’t it be a great way to communicate to your patients, both old and new? I searched and there are already plenty of dentists doing this. And like you always told me when I was younger, we need to keep up and explore new ideas. Well, here is one thing I think you should look into for the sake of your dental practice. As a matter of fact, when I was searching, I just saw this cool link online. You should check it out. Here it is Dad, click HERE and it will take you right there! I hope you listen to me Dad!