February Marketing Tips and Ideas From Coach Betty

woman using a cellphone and a computer representing marketing
Hello friends! February may be the shortest month, but it can still be a great one! Here are some fun and easy ideas to use in your marketing and social media campaigns.

February is Children’s Dental Health Month

There are several ways that the office can participate in Children’s Dental Health Month.  For example,

  • Give Kids A Smile Day
  • Field Trips to the Dentist
  • Dental Health Presentations at Local Schools and/or Public Library

Be sure to be loaded with practice-branded giveaways!

February is also American Heart Month

Heart Health Talking Points: Dental Health and Heart Disease Are Related

Dental health and heart disease are intricately linked and the cost for avoiding advanced periodontal disease or even something as mild as gingivitis may very well prove to be the cause of serious medical problems in the future. Be good to your heart beginning with good oral health.

Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February.

Have fun with this heart theme!

Community Involvement:

Random Acts of Kindness Week: February 17th -23rd

Each day this week do one random act of kindness for one of the local businesses, service workers, current patient, etc. (This is actually always a good idea!)

A Few More Ideas for February…

National Eating Disorders Awareness Week:
February 25 – March 3 

Educational Opportunity – share on your blog and on your social media pages the impact eating disorders have on oral health.

Social Media Post Ideas to Improve Engagement:

1st: Bubble Gum Day
2nd: Groundhog Day
9th: Toothache Day
16th: National Almond Day
17th – 23rd: Through With The Chew (bringing attention to the dangers of smokeless tobacco)
National Tooth Fairy Day: 28th

While we tackle much more serious topics with our coaching clients, these fun activities are great for team spirit and patients love them too!

Yours for Greater Success,

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!

If you have a question for this column, please write to us at coaches@madow.com. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

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