Have you ever seen a great speaker, teacher, or stand-up comedian?
One of their important skills is to make it seem like whatever they are saying is somewhat spontaneous and they are saying it for the first time.
A top-notch comedian makes a quip or a subtle facial expression and it seems like it’s just for you – but it is well rehearsed and they have done it hundreds of times. They may even be totally sick of that particular joke or motion but would never let the audience know that.
It’s the same thing when you are communicating with your patients. Sure – you’ve talked about the need for a crown, the benefits of flossing, or explained insurance coverage so many times you could do it in your sleep. But remember – for the best patient communication, it needs to feel like the first time!
We have seen too many dentists and team members explain things in a bored monotone, and then be surprised when the patient is not excited about moving forward with treatment.
This doesn’t mean you have to recite Hamlet’s Soliloquy every time a patient needs scaling and root planing. But it does mean you have to show the patient you care about them and believe in the treatment. And that means, to the patient, it needs to feel like the first time!!
Do this and your patients will perceive that they are getting truly personalized service and most importantly, they will feel like you care!
Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at firstname.lastname@example.org. We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.
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