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We hate to sound like a broken record but….

By August 20, 2018 Coaches Corner

Sometimes the best ways to instantly up your practice are the easiest things to do.

So……we hate to sound like a broken record, but…..

If you listen to our podcast, The Dental Practice Fixers, you know that at the end of each episode we do a “Secret Shopper Call.” And although these calls are spontaneous and unedited, some of them have been cut out. Why? Because we called a fully functioning dental practice during normal business hours, and no one answered the phone!

We would get a message that said, “We are currently at lunch.” Or…

“If you are hearing this message during normal office hours, we are busy treating patients and can’t get the phone right now.” Or….

Ring. Ring. Ring. Ring. Ring.

And what’s the next sound? Click! A $10,000 (average) new patient down the drain.

So (for those of you old enough to know what a broken record is) we hate to sound like a broken record, but….




Every single time it rings!

And how about the ability of the person answering the phone to get the patient off the phone and into the appointment book? That’s a topic for another day.

But if you want a taste of what that is all about (and some good tips), be sure to listen to The Dental Practice Fixers. We do a secret shopper call on every episode, and they need to be heard to be believed!

Coach Rich
Coach Dave

Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

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