A member of ours wrote to us describing the very tough times he was facing a few months ago. But instead of complaining, he decided to “take the bull by the horn” and make some changes. What follows is one change he made that he reported back to us.
“I threw away all existing business cards and had brand new ones made up not only for myself, but for everyone on my team. On each card was a link to our office’s new Facebook Page! A team meeting was held and I gave everyone a goal to give out three cards every day to patients or to people in the community. Only three! We all thought this was a realistic goal and all felt confident we could not only achieve this number, but we could keep it up every day!”
“We also all made it a point to ask the recipient of any card given out to please go to the link and “Like” our Facebook page, where there will be lots of great dental health tips as well as community news.”
The results: “After several months we have hundreds of people in the community that have joined us on Facebook. We have seen a marked increase in new patients and treatment acceptance. And the number grows every single day. Empty chair time is basically a phrase from the past in this office. We are making more money. The team has made bonuses and love it! Whenever there is a “whitening special,” or some other kind of great offer or giveaway, hundreds of people in the community see this. The cost for this campaign? Well, it is basically nothing except for the cost of the business cards which were pretty cheap!”
Here’s an idea we (The Brothers) would like to add! Do you take advantage of the fact that many of your patients carry smartphones? Please personally ask them to go to your Facebook Page and click “Like!” This can be done when they are sitting in the reception area or waiting for anesthesia to take effect. It’s fun, and most importantly, every time you do this you will have a brand new follower that will get your messages.
Times have changed! In the old days we would send out newsletters by U.S. Mail. These days, we are staying in touch with our patients via Facebook and other social media sites. If you are not doing this, we urge you to start now. Even if you start slow, please do something. We don’t want you to miss the boat! By the way, did you know we are hosting an incredible conference in a couple of weeks and we have a few more seats left? Would you like to be part of it? It’s like nothing out there! While others may “claim” to be able to teach you this stuff, it is just not happening the correct way! The Madows are the only ones who consistently come through each time and get you the results you want! We sincerely hope you can join us!
If you would like to know more, please CLICK HERE! By the way, we are your go-to people for not only social media, but anything dental!
One more thing: If you have a great practice building idea that has worked for you, please feel free to email it in to us. We would love to feature you and your office in an upcoming e-letter!