|Take some time now to plan how you will keep a full and productive schedule all month long without any extra stress. It is the last month of your final quarter for the year. Why not end the year on a happy and high note?
I put together a few marketing and practice management ideas to help you do just that.
Practice Management Tips & Ideas For December
National Write a Business Plan Month :
Plan now to make 2019 your Best Year Yet! Meet as a team to discuss marketing ideas, production and collection goals, new patient goals, continuing education needs/wants, office maintenance/repairs/remodel needs. Put your plans down on paper! Be sure to include a plan of action: The Who, What, Where, When & How’s!
Note: If you struggle with implementing your practice management & marketing goals – a dental coaching relationship may be the solution! If you want to learn more about working with Madow Success Coaching, you should come to our Master Class on January 18th at The Madow Center in Baltimore! Call 410-526-4780 for more information.
Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that will expire at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month. Some offices invite their patients to take advantage of “today only” special offers that they share via their social media sites, email blasts, and telephone calls.
Be alert to any patients that are coming in with the doctor or hygienist and have incomplete treatment or are due in hygiene. If the schedule allows, encourage them to take care of both at the same time. This means carefully reviewing all charts in advance of the appointment.
December is a great time for special offers on Teeth Whitening, Electric Toothbrushes, and Invisalign.
Consider having a drawing for a gift basket or gift card to a local business that your patients can enter to win when they come in for their dental appointment before December 23rd.
Cosmetic Dentistry Opportunity:
Many of your patients will be attending holiday parties/events during the month of December. Typically, with these special occasions come a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures.
Remember, Gift Certificates for Teeth Whitening should always be available for your patients to purchase as gifts for their loved ones.
Dental Marketing Tips & Ideas:
National Cookie Day: Dec. 4th & National Cocoa Day Dec. 12th –
Individually wrapped cookies and a package of hot cocoa with a thank you to your “sweet” patients are a great way to recognize people.
Travel Toothbrush Bags –
Many of your patients travel during the holidays. Surprise them with a small gift for their travels. Put together toothbrush bags that include a toothbrush, floss, toothpaste and a “what to do in a dental emergency” handout. You could also include other travel sized items such as lotion, Advil, lip balm, etc.
~ Social Media Post Ideas to Improve Engagement ~
Post Fun & Easy Entertaining Ideas and Recipes
25th – 31st: It’s About Time Week
7th: National Cotton Candy Day
12th: Gingerbread House Day
21st: Short Girl Appreciation Day (Shortest day of the year)
30th: Bacon Day
Sometimes despite your best efforts the schedule still falls apart. Don’t stress over it, instead use that downtime to do some training, team building, and/or office cleaning/organizing.
Yours for Greater Success,
Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!
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