Identify the Right Target Market

Here’s a great (and brief) business lesson we came across recently with perfect implications for the dental office.

It’s by Eric Debelak, part of the “One Stop Invention Stop” team.

Identifying the Right Target Market

 

Identifying the right target market can often be the difference between success and failure for new services. The right market will be more willing to accept, and ready to pay more for, the right service or product, and the wrong market will be slower to accept you and will require more marketing efforts, cutting down on your profits.
So choose your target market carefully.
So how about you? Have you identified your target market? Who are they? Where do they live? What do they want? You need to know this stuff.

If you are doing ANY marketing, whether it is internal, external, or even good old asking for referrals, it is crucial to understand exactly who (and what!) you want. Never forget this crucial marketing lesson!

As you may know, we feel that the best target market for new patients is people who have recently moved into your community. After all, they all need a new dentist!!

Think of it this way. Would you rather drop 10,000 leaflets from a helicopter or directly send a well-focused laser beam to the people in your area who are actually looking for your services? Pretty much a no-brainer, eh?

For over twenty years, we have been showing dental practices how to get more new patients by targeting this exact group – those who have recently moved into your community.

Does it work? YES!

It’s like being part of an exclusive “New Patient Club!!” It’s simple, inexpensive, and it works like a charm.

Ready to get going? We can help you!!

Just call 1-888-88-MADOW right now and we’ll let you know how you can easily grow your practice by joining this great “club!”

Plus, each month we will give you the expert guidance and advice you need to make this the best, most cost-effective marketing possible.
So always remember your target market.

And if you want more new patients, we can help you!! Call 1-888-88-MADOW now!!

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