Thanks for joining us today! You’re going to get a really great lesson, so get ready. We’re going to take you on a quick little tour and show you what a website of 2010 will look like. As you know, everything changes so quickly online and you need to keep up – it’s not good enough to simply keep your three year old website up without changing certain key elements. Remember, as our very good friend Dr. Michael Barr says, it’s not about how good your site looks. It’s about how much money it’s actually making you!
So as you are reading this article, you may want to have another window opened at the same time with our new website, www.madow.com. Although it is not 100% complete on some of the interior pages, you should be able to get a good idea of where we are heading with this.
First of all, you can see that it is definitely optimized for Social Media. Very important for 2010. At the very top of our page, you can click buttons to join us on Facebook, Twitter and YouTube. Please click and try these out. Imagine how powerful these would be on your site!
You can also read our blog (lower left box) directly. We would seriously recommend that you get your web designer to add this functionality to your site. A tremendous advantage of having your blog feed on your home page is that Google sees it as “fresh” content and Google REALLY likes fresh! What that means is that (assuming you are using good keywords) your site will be indexed higher up when someone in your area is searching for a dentist!
Take a look at the “Upcoming Events” box on the upper left. Again, since this changes, it keeps the website fresh and people want to come back to it often!
Notice the large box in the middle that is featuring “Profitable Dental Scheduling,” This can easily be changed at any time to feature any product that we would want to promote. It’s simple to change. We just replace the box with another one of the exact size and WHAM, new content again! By the way, if you have not tried our “Profitable Dental Scheduling,” what in the heck are you waiting for? We are having a special price until the end of the year. It is a great way to get your team trained on getting practically every single caller into your appointment book. Unfortunately almost every single office needs help with this. With “Profitable Dental Scheduling,” your entire team can be trained to be experts in two hours total. We have already trained hundreds of offices. Check it out! Click on the big box!
Another very important feature of the site that we wanted to point out is the “Get Your Free Report” box at the upper right. When someone requests the report, we are able to capture their email address. This is crucial for you to have on your dental website. Wouldn’t you want to have a list of people that visit your site so that you may correspond with them? We certainly think so. Go ahead and click on the Special Report and see what happens! Just another marketing idea for you!
The central part of our site “What Would You Like to Do?” simplifies what we do and what we can do for you. As simple as this appears, it actually took a lot of planning. We wanted all of these things to be visible from the front page. You should be doing the same with your dental office site. Don’t make people hunt for stuff. Put it right out there in the open!
Next, at the very bottom left you can see our blog feed that we referred to earlier. And on the lower right, you will see our partners. These are some great companies that we believe can really help your practice in a big way. Check them all out!
By checking out our site, you should be able to get some good ideas of some of the things that you should be doing on your own website. If you are not optimized for Social Media, now may be a good time to think about doing this. As you know, we are seeing tremendous changes in our business simply by applying some of the principles of Social Media Marketing. We hope you are doing the same! Make 2010 the year that you really start to understand Social Media, or you may be left behind by the many offices that are starting to seriously embrace it.
A big, big thanks goes out to the good people at DDS.com for all of their help with the website design. Dr. Rich Hirschinger and his team of experts are the best we have seen at designing a dental website to today’s standards. They understand search engine optimization and exactly what needs to go into the site to make you come up near or at the top of Google! We could not have done all of this without them!
If you want to see a BIG difference in your website or are interested in learning more, be sure to click the DDS.com button at the bottom of our site. They have set up a special page for Madow Group friends and members and the only way to get there is via the button on our website. Please check it out. Or just click HERE.
Don’t fall behind the times. Now is the time to get your site optimized for the new decade!