What if your dental office has done nothing?
What if you’ve just watched the last fourteen years go by? No real website, no social media, no email marketing. What if you’re now ready to do something?
Author and expert marketer Seth Godin has made a list of his top things you should consider doing right now in your dental practice, especially if money is tight:
- Use gmail to give every doctor and team member in your dental office an email address.
- Use a free website creating tool or even Squidoo to build a page about your office. Nothing fancy, but list your location, your team (with descriptions) and make it clear you want to hear from people.
- Start an email newsletter using Mad Mimi or Mail Chimp. Give the responsibility for the newsletter’s creation and performance to one person and offer them a bonus if signups outweigh dropouts.
- Start a book group for every person who answers the phone, or interacts with patients and prospective patients. Read a great online media book every week and discuss it. It will take you about a year to catch up, but you will catch up.
- Offer a small bonus to any team member who starts and runs a blog on any topic. It does not have to be exclusively about dentistry. All health topics are great. Have them link it to your office site.
- Have the doctor post his or her (real) email address on every invoice and other piece of communication the practice sends out asking people to write to him or her with comments or questions.
- Start a newsletter for your vendors (labs, printers, reps, etc). Email them regular updates about what you’re doing, what’s selling and what problems are going on internally that they might be able to help you with.
- Look into using Basecamp to help with project communication among your team.
- Get a white board and put it in the break room. On it, have someone update the following: how many people subscribe to the newsletter, how many people visit the website, how many requests and questions come in by phone, how long it takes a team member to answer an email and how many Facebook fans your practice has.
- Don’t micromanage your new web strategy. Just do stuff. First you have to fail, then you can improve.
The problem is no longer budget. The problem is no longer access to tools.
The problem is the will to get good at this.