|There is still time to make your final quarter of the year your best one yet. To help make that happen, here are a few dental marketing & practice management tips & ideas for November…
Candy Buy Back
Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Consider doing a Facebook Live Video to promote your event. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.
Why have Black Friday when you can have “Plaque Friday?” Offer special pricing on teeth whitening, electric toothbrushes, ortho consultations, or a new patient visit.
Dental Education Opportunity:
November is National Diabetes Month
Over 30 million Americans have diabetes. People with diabetes are twice as likely to develop serious gum disease. Use this month to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.
International Stress Awareness Day: November 7th
Share tips on how to reduce stress & the relationship between stress and oral health. Service/Treatment Feature: Mouthguards.
Flossing Day: November 23rd
Post fun floss facts & tips on your social media sites. Make a video and share on Facebook, YouTube & Pinterest demonstrating proper flossing techniques. And if you’re not totally sick of seeing videos of people doing the floss dance…well, go ahead and incorporate a little dancing into your educational videos. Because…why not?
Cosmetic Dentistry Opportunity:
Many of your patients will soon be attending holiday parties/events and typically with these special occasions comes a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures. Be sure to make Dental Gift Cards/Certificates available for purchase.
November Reminders: (I know I sound like a broken record with this first reminder, but it is too important to your success to ignore…)
Incomplete Treatment & Insurance Maximum Renewals
Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear!
Social Media Post Ideas to Boost and Encourage Engagement
11/4: Daylight Savings Time Ends
11/8: X-ray Day (Share why you take/need x-rays.)
11/11: Red Lipstick Day
11/15: Great American Smokeout
Have a fantastic November, and please let us know if we can help 2019 be your best year ever! (Hint: we can!!)
Yours for Greater Success,
Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!
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Do you have a supercharged perio therapy department, or a glorified “cleaning lady” doing bloody prophys? If you’re like most dental practices, unfortunately it’s the latter.