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Marketing and Management Ideas For June

Hi everyone! Coach Betty here with some tips to make sure you aren’t caught up in the “June Gloom!”

Graduation Gifts:

June is graduation month, so remember to have gift certificates ready for purchase. Electric toothbrushes make great graduation gifts.

Postcard and Social Media Post Idea:

“Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health!”

A few questions to consider as the first half of the year comes to a close…

· Of your active patients (seen in the last 18 months) how many have their next appointment scheduled and how many do not?
· How many patients left the practice this year?
· What can you do together as a team to retain more patients by consistently exceeding their expectations?

Dental Marketing Ideas: 

June is Oral Health Month

Focus: Preventive Care (cleanings, sealants, and fluoride for adults and children)

Goal: Raise awareness for the importance of preventive dental care, take better care of your current patients, increase production, and bring in new patients.

Give-Away/Gift Idea:

June is the Great Outdoors Month – Why not do a drawing for a big-ticket item such as a bicycle, BBQ grill, outdoor waterpark tickets, baseball game tickets, etc.? Encourage opportunities for extra entries by referring their friends to the office and for leaving reviews and recommendations on Google and Facebook.

Educational Opportunity:

June is National Migraine and Headache Awareness Month and June 2nd – 8th is National Headache Awareness Week.

If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. This is a great opportunity to share with them information about how you can help bring them or a friend some relief.

Social Media Post Ideas to Improve Engagement:

June is National Smile Month and National Candy Month. Combine the two and advise patients to watch their sweets and improve their smiles!

June 10th – 16th: Men’s Health Week
June 11th: Corn on the Cob Day
June 17th: Eat Your Vegetables Day
June 21st: First Day of Summer
June 21st: National Selfie Day

Community Outreach:

June is the Great Outdoors Month. Print up a list of local parks, trails, camping sites, public pools/splash pads, kids’ outdoor activity ideas, etc. for your patients to take home and share with friends, family, co-workers, and neighbors. Be sure to include your office contact information.  All month-long share this information on your social media pages. Be sure to TAG the local parks and businesses in your posts.

And most of all – have fun!! Here’s a good way to do that…

Recess At Work Day – June 20th:

Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows and turn up the music.  How about a sweet treat to enjoy during “recess”? (ex: ice cream, frozen drink, etc.)

Let’s look forward to a fantastic June and a great second half of 2019!

Yours for Greater Success,
~Betty

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!

If you have a question for this column, please write to us at coaches@madow.com. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

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