|Marketing Ideas For October from Lead Coach Betty Hayden|
To help you plan for the best October ever, today I’m sharing some marketing tips and ideas with you. When implemented, these ideas will help keep things fresh and fun in your office. More importantly, they will exceed your patients and potential patients’ expectations which will allow you to focus on doing what you do best, helping your patients achieve healthy and beautiful smiles.
Why? Because exceeding your patients’ expectations will help keep them loyal to your office.
Here are some fun ideas for October –
Candy Buy Back
- Collect candy in the office. This event is open to the public, and gets the entire community engaged.
Or you can do this:
- Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy. The classroom with the most candy wins a gift card. Alternatively, get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.
If your office wants to host a “Halloween Candy Buy Back” event let me know and I can give you tips and ideas for a successful event from start to finish!
October is Breast Cancer Awareness Month
How can your dental office participate?
Work together as a team to decide how you will promote Breast Cancer Awareness Month. Here are a few areas to consider:
- Collect donations for a charity
- Decorate the office
- Freebies – (ex: pink imprinted lip balm, little pumpkins, see more gift ideas on Pinterest)
- Community – get involved with local BCA events
- Wear pink and encourage your patients to wear pink
- Involve your local news media with a press release
October is National Field Trip Month
Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a field trip to the dentist. Bring them in during the month of October instead. You will be amazed how many schools will participate if you just ask. These are really fun events. Be sure each kid gets a branded “goodie bag.”
National Dental Hygiene Month
Throughout the month, make a special effort to work your hygiene continuing care lists. Send emails, texts, and make calls encouraging patients to schedule their hygiene appointments. Use your website and social media platforms to share dental hygiene tips and facts with the community.
National Face Your Fears Day: October 10th
Take this opportunity to share what you do to help make dental visits more comfortable for the fearful patient. Try to get some local media coverage.
Exceed Patient Expectations with October’s National Apple Month
Give-Away: set out a decorative bowl/basket of apples to give to your patients.
Community event: Create a hand-out for your patients listing the best local cider mills and apple orchards. Include any fall-themed events taking place in your community.
Who will you visit in the community?
- City Hall / Police Station / Fire Department
And anywhere else you think might be a good place to bring in new patients. At the very least, you’ll be building healthy & fun relationships with the folks in your community.
What will you bring?
- Basket of Apples
- Donuts and Apple Cider
- Apple Pie
- Toothbrush or Lip Balm attached to an apple-shaped gift tag.
Be sure that when you deliver these items, your office information is visible. Maybe include some sort of call to action special offer.
An apple a day won’t keep your dental office away!
Get your team together to make applesauce, apple pie filling, caramel sauce, or an apple/cinnamon sugar scrub. Put it in little jars with a ribbon and label with your office information. You can then give away as gifts to your new patients and or referring doctors/specialists.
Social Media (Facebook) Post Ideas to Improve Engagement
October 1st: National Walk Your Dog Day
October 5th: World Smile Day
October 8th: National Kick Butt Day
October 14th: Spiderman Day
October 16th: Boss’s Day
October 31st: National Knock-Knock Jokes Day
Wishing you all a fun and productive October!
Yours for Greater Success,
Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!
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