Today we are going to hear from Lead Coach Betty Hayden! Betty specializes in working with both doctor and team to grow production, lower overhead, increase collections, foster accountability, and generate referrals. She also knows dentistry should be fun – and today she will offer up some ways to put smiles on everyone’s faces while growing the practice! Take it away Betty!!
The Back to School season, while dreaded by many children (and some parents and teachers too), it is a great time for your dental office to exceed patient’s expectations and educate the community on the importance of good dental health for their children as well as for teachers.
Here are some Dental Marketing and Practice Management Ideas for the month of August…
Theme: Back to School With Healthy Smiles!
Target Audience: Teachers and School Aged Children
Focus: Preventive Dental Services.
What: Education, Promotion, and Special Offers
- Send a press release to local papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.
- Facebook (live) videos sharing the aforementioned tip and ideas.
- August is Get Ready for Kindergarten Month – Send out a press release and promote social media posts that focus on kindergarten-aged children.
Book Fairs – Many schools will be hosting book fairs this school year. And if your local school(s) are anything like mine, these book fairs draw a very large crowd.
Create fun, interesting bookmarks for your local schools that include your office contact information. Deliver these bookmarks as a gift to the local schools to use during their book fairs. Easy! Right?
Donations/Community – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media sites, to local businesses and the news media via press release that your office is collecting donations for school supplies or books.
This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize.
~ Social Media Post Ideas to Improve Engagement ~
August 6th – National Fresh Breath (Halitosis) Day ~ Excellent Blog and Social Media Educational Post opportunity, as well as service/treatment opportunity in the office.
August 10th – S’mores Day ~ Patient Appreciation Gift Idea “We Need S’MORE Patients Like You. Thank you for your referrals!” label that includes your office information, attached to a mini s’mores kit. See our Pinterest board for ideas.
August 25th – International Tongue Twister Day ~ Share some tongue twister riddles on your social media pages.
August 27th – Just Because Day ~ Do something special for your boss or team members…just because.
What are you planning for August? Feel free to share your plans with me. I love hearing about all the different and creative ideas!
Yours for Greater Success,
Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!
If you have a question for this column, please write to us at firstname.lastname@example.org. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.
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