|Hello Friends – Coach Betty here! The month of March is the final month of your first quarter. There is still time to make this your best quarter ever! Spend some time reviewing your numbers, your plans for how to reach your marketing and management goals, and ways to continually improve your office during the year.
Here are a few Dental Leadership, Practice Management and Marketing Ideas for March to get you started:
Leadership Tips and Ideas
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
-John Quincy Adams
March is Employee Spirit Month
If you want to increase employee trust, creativity, teamwork, engagement, and productivity, then it’s time to have some fun, commend more, improve communication and huddle up!
National Dentists Day: March 6th
Spend today celebrating the awesome dentists in your life! Be sure to take a picture(s) of your dentist(s) to post on your social media pages with a message of appreciation.
National Dental Assistants Recognition Week: 1st – 7th
This is the week to celebrate your hard-working assistants! Be sure to take a picture(s) of your assistants to post on your social media pages with a message of appreciation.
Doctors: If you would like to learn how coaching can help you better lead your team, create greatness based on high-performance expectations and principles, produce more, collect more, stress less, and have more FUN in your practice – let’s talk! Schedule your complimentary no-obligation 30-minute coaching consultation call today by clicking here. There is nothing to lose and a lot to gain!
Practice Management Tips and Ideas
March is an especially important month for any of you that typically struggle with your schedule during the month of September (AKA Sucktember).
Be sure to pre-appoint your March hygiene patients for their 6-month continuing care appointments. (If this isn’t already being done with your hygiene patients, make it your goal to schedule their next appointment while they are there in the office.)
By the way, do you know your patient’s pre-appointment percentage? If not, that is a smart number to start tracking to improve your patient retention.
Dental Marketing Tips & Ideas for the Month of March
In-Office Marketing to Exceed Your Patients’ Expectations:
Theme Idea: Luau (perfect for cold March)
Product Feature: Teeth Whitening
Special Offer: BOGO Teeth Whitening (encourages referrals) or charity – a portion of teeth whitening sales goes to Kidney Health Research (March is Kidney Month)
Decorate: Decorate the office with tropical luau decorations.
Major League Baseball Opening Day: March 26th
Whether you’re a fan of baseball or not, celebrating Opening Day with your team and patients is a great way to have more fun and exceed expectations.
External Marketing Ideas to Build Relationships Within Your Community:
National Nutrition Month
Deliver some healthy snacks to a few local businesses and be sure to include a special offer and/or information about your in-office savings plan. If you don’t already have a membership plan, be sure to check out our “Membership Plan In A Box!”
Educational Opportunity –
Sleep Awareness Week® 8th – 14th
It is estimated that sleep-related problems affect 50 to 70 million Americans of all ages.
Social Media Post Ideas to Improve Engagement during the month of March –
6th: Oreo Cookie Day
16th: Lips Appreciation Day
19th: First Day of Spring
20th: Kick Butts Day
26th: Spinach Day
What are your plans to make March a great month? Please share your plans and ideas with me! You can reach me at email@example.com
Yours for Greater Success,
Dental Coach, The Madow Center For Dental Practice Success
Betty Hayden has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!
If you have a question for this column, please write to us at firstname.lastname@example.org. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.
To sign up for our mailing list CLICK HERE
Forward this article to a friend