New Patient Marketing Tip

Believe it or not, direct mail is still a very hot way to market your practice! Tons of patients have found their “new dentist” due to a very well timed piece of mail that was delivered to them!

While postcards can work well, we actually like a good old individual letter. Why? Postcards are typically perceived as junk mail and can get tossed away pretty quickly. But a letter can be different.

Of course many letters are seen as junk mail as well and hit the recycling bin as soon as they arrive. But a letter which is seen as personal in nature is opened and read close to 100% of the time! You do it, and so do your potential new patients!

The trick is making a letter from your practice appear personal! So how do you do it?

First of all, don’t have “teaser” copy on the envelope such as “New Patient Special” or “Free Tooth Whitening.” That just screams “throw me out!!”

Use a plain size number 10 envelope with an actual “live” stamp instead of a pre-printed one.

And most importantly, instead of using a printed name or a peel and stick label, actually hand address the potential new patient’s name with a blue ball-point pen right onto the envelope! Think about it. If you got a letter today with your name hand-addressed, you would open it every single time!

So now the problem is – how the heck do I have the time to hand address an envelope to everyone in my area? That would be tens of thousands of envelopes! And if I had to pay a company to do that it would be incredibly expensive!

The solution to that is to mail your letter only to people who are looking for a new dentist. But how the heck do you differentiate them? Simple!

Mail your letter only to new residents in your area! They are all looking for a new dentist!!

We have been doing this for years and it works incredibly well.

As a matter of fact, we are just about to launch a brand new letter to introduce people to our very successful “New Patient Mail” program. Take a look and you will definitely learn something about the way to word a letter such as this to catch the attention of potential new patients. Here it is!

Dear Doctor,

Why did we send you this letter?

Because you are a dentist who wants more new patients in your practice.

How do we know?

Because EVERY dentist wants more
new patients in their practice!

But please notice something else. We didn’t send the same letter to the local dry cleaner, bank, pizza parlor, or muffler shop. Why would we? There is very little chance that they are looking for new dental patients!

So then why is it that when you spend your hard-earned money on marketing programs looking for new dental patients, you make that exact same mistake? After all, let’s face it… most people are NOT looking for a new dentist. So any money you spend trying to reach them, whether it is through direct mail, newspaper ads, coupons, radio, TV, fliers, postcards, or anything else – is wasted! And that’s a shame.

So what if there was a way where instead of spending large amounts of money trying to reach everyone, you could focus all of your attention on a specific group of people who are ALL looking for a new dentist? Could that even be possible? Well, we are here to tell you that it absolutely is!

Let us explain. We are The Madow Brothers – two dentists from Maryland. Not only did we each have extremely successful practices, but for over twenty years we have been sharing our practice building secrets and strategies with our colleagues. And we’re about to reveal one of our favorite secrets to you – how to pinpoint and focus your marketing energy only on people who are actually looking for a new dentist!

Here it is:

Target just the new residents – the people who
have recently moved into your area.
They are ALL looking for a new dentist!!

It’s so simple – but it makes a lot of sense! We started doing this in our own practices almost a generation ago and have now taught over four thousand practices how to do it too. The best news is – with all of the noise we are all subjected to these days from the internet, TV, mass amounts of publications and more –targeting new movers through the mail works better than ever!!They all need a new dentist and are likely looking for one right now!

So how can you do it? We can show you how to set the whole thing up!

The first step is to obtain the proper list of new residents in your area. Fortunately, our years of experience have helped us gain the knowledge to get you going with the best list around!

Next, you need the know-how. How to design the envelope, what to use as a return address, what type of stamp to use, even how to address the prospective new patient’s name on there. If you want the best results all of this stuff is crucial!

And then of course there is the letter. It has to be worded and formatted in a very specific way if you expect the potential new patient to take action and actually call your practice. Can we help you with that? Well, you’re still reading this letter aren’t you?

There is no question – a nice mailing piece introducing your practice in the proper way to new residents (the group of people who are the most likely to be looking for a new dentist) with theproper wording to get them to pick up the phone is the most efficient way around to increase the amount of new patients coming to your office.

And the best news is, since you are not targeting the same group of people over and over again – it works day after day, month after month and year after year. We are proof of that!!

We can even do the entire project for you! You’ll never have to stuff a letter, lick an envelope, or do anything else that you don’t have time to do!

It’s called New Patient Mail and we are ready to show you how it’s done!! It’s simple, incredibly affordable, and most of all… it works!!

Ready to find out more and get started? Give our office a call at1-888-88-MADOW and we will give you all the details! Just imagine getting more highly qualified new patients inexpensively and efficiently. That’s what it’s all about!! We want to hear from you soon!

Sincerely,

Richard H. Madow, D.D.S. David M. Madow, D.D.S.

P. S. If you call 1-888-88-MADOW right now and mention the word “SCHEDULE,” we will include our very powerful “Profitable Scheduling” system absolutely free (new signups only). Regularly priced at $597, Profitable Scheduling includes 2CDs as well as an accompanying manual, and will teach you and your team how to turn callers (and you’ll soon be getting a lot of them) into scheduled patients. Profitable Scheduling is a “must-have” for any dental office that has a telephone! So don’t wait!!

So what did you think? “New Patient Mail” (formerly Promail) is getting a facelift and we’re trying to get the word out. The most effective letters to attract new patients, crystal clear instructions, as well as high level Madow support whenever you need it, will ensure that you have a new patient system in place working for you every single day of the week. And best of all, it will allow you to spend your time on what you do best – the dentistry!

If you are interested, please give us a call today at 1-888-88-MADOW, as the above letter is being put in the mail very soon to dentists all across the country and we may need to limit the offer.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply