Believe it or not, direct mail is still a very hot way to market your practice! Tons of patients have found their “new dentist” due to a very well timed piece of mail that was delivered to them!
While postcards can work well, we actually like a good old individual letter. Why? Postcards are typically perceived as junk mail and can get tossed away pretty quickly. But a letter can be different.
Of course many letters are seen as junk mail as well and hit the recycling bin as soon as they arrive. But a letter which is seen as personal in nature is opened and read close to 100% of the time! You do it, and so do your potential new patients!
The trick is making a letter from your practice appear personal! So how do you do it?
First of all, don’t have “teaser” copy on the envelope such as “New Patient Special” or “Free Tooth Whitening.” That just screams “throw me out!!”
Use a plain size number 10 envelope with an actual “live” stamp instead of a pre-printed one.
And most importantly, instead of using a printed name or a peel and stick label, actually hand address the potential new patient’s name with a blue ball-point pen right onto the envelope! Think about it. If you got a letter today with your name hand-addressed, you would open it every single time!
So now the problem is – how the heck do I have the time to hand address an envelope to everyone in my area? That would be tens of thousands of envelopes! And if I had to pay a company to do that it would be incredibly expensive!
The solution to that is to mail your letter only to people who are looking for a new dentist. But how the heck do you differentiate them? Simple!
We have been doing this for years and it works incredibly well.
As a matter of fact, we are just about to launch a brand new letter to introduce people to our very successful “New Patient Mail” program. Take a look and you will definitely learn something about the way to word a letter such as this to catch the attention of potential new patients. Here it is!
So what did you think? “New Patient Mail” (formerly Promail) is getting a facelift and we’re trying to get the word out. The most effective letters to attract new patients, crystal clear instructions, as well as high level Madow support whenever you need it, will ensure that you have a new patient system in place working for you every single day of the week. And best of all, it will allow you to spend your time on what you do best – the dentistry!
If you are interested, please give us a call today at 1-888-88-MADOW, as the above letter is being put in the mail very soon to dentists all across the country and we may need to limit the offer.