Dentistry, COVID-19 & PPE FEES

By June 26, 2020July 14th, 2020Infection Control, Madow Blog

Lately, many of our dentists have been writing in with a multitude of questions concerning practicing dentistry in the wake of the COVID-19 crisis and many of the inquiries have concerned the matter of charging a PPE fee. Here’s our take on the matter…

On last week’s webinar, Dr. Steve Rasner told an interesting story which susinctley relates to the issue of dentists’ charging PPE fees in the era of COVID-19 practice reopenings. Steve had just checked out at an uber-expensive luxury hotel, and was at the front desk paying his bill of several thousand dollars. Being on his way to the airport, he asked if he could have a cup of coffee for the ride. “Of course,” they told him while quickly handing him a cup of fresh brew. “That will be twelve dollars.” Was he upset that after spending thousands of dollars they dinged him big time for something that’s no charge at The Hilton Garden Inn? Yes! As a matter of fact, he is still talking about it five years later, and even name-checked the hotel on our webinar! (It’s The Setai in Miami Beach in case you’re curious!) Bottom line: hotel guests and dental patients don’t like to be nickeled-and-dimed.

So even though your infection control costs have gone up and PPE might prove costly for dentists during the COVID crisis, we feel it would be much better to raise your fees a bit to absorb the additional overhead to deal with.

Now look – we know that is easier said than done, and that many insurance plans will laugh at this charge, or at your fee raise for that matter. So if you feel like you absolutely must charge a PPE fee, please keep the presentation simple and don’t make a huge fuss over it. We’ve seen some practices provide these elaborate descriptions of why they are charging a fee that in the end made the office seem desperate and guilt-ridden. (There’s a great example of one of these on our Dental Practice Fixers Facebook page. You gotta see it to believe it!)

In the end, your patients may know that you are incurring an added expense, but they also feel like their safety should be an included service, not one you charge for. And they also feel that their current financial hardship is more severe than that of a “rich dentist.”

So how about you? Are you charging a PPE fee? If so, how much? How have your experiences been so far? Please reply to this email and let us know!

If you missed Dr. Rasner’s fantastic webinar where he gives his “Back To Work” report and some excellent lessons on leadership during the pandemic, you can watch it here..

Recent Posts / View All Posts

You Hit The Nerve

You Hit The Nerve!!!

| Dental Practice Fixers, Podcast Episodes | No Comments
You Hit The Nerve!!! It’s a tough situation – you insert a crown or do a restoration, and then a few months down the road the patient needs endo. So what can make matters worse?…
just fill it

Can’t You Just Fill It?

| Dental Practice Fixers, Podcast Episodes | No Comments
Can't You Just Fill It? One of the most difficult situations we face is when a patient says “My old dentist never told me that!” or “Can’t you just fill it? My old dentist always…

Do You Take My Lousy Insurance?

| Dental Practice Fixers, Podcast Episodes | No Comments
Do You Take My Lousy Insurance? One of the most difficult questions we get is “Do you take my dental insurance?” from a patient who has a plan we are not in network with. In…
you're a new patient

Oh Shoot – You’re A New Patient?

| Dental Practice Fixers, Podcast Episodes | No Comments
Oh Shoot - You're A New Patient? In this episode of "Oh Shoot - You're a New Patient," featuring special guest co-host Betty Hayden, The Dental Practice Fixers make three “Secret Shopper” calls with what…
Dentistry, COVID-19 & PPE FFES
Article Name
Dentistry, COVID-19 & PPE FFES
Dentistry, COVID-19 & PPE FEES
Publisher Name
The Madow Center for Dental Practice Success
Publisher Logo
The Madow Brothers

Author The Madow Brothers

More posts by The Madow Brothers