The hit movie Paranormal Activity has just smashed a record. According to Variety, the very low-budget film (it reportedly cost $11,000), which played in fewer than 200 theaters, raked in $7.1 million over the weekend — a record for a limited-release film. The film had an impressive $44,163 per-screen average and placement in the top five of the box office ratings over the weekend.
But there were no commercials for this movie. No movie trailer. No traditional marketing.
So how did Paranormal Activity become such a huge success?
Through social media marketing and word of mouth!
It’s true! Paranormal Activity bills itself as the first-ever major film release that is being marketed via social media!
“We think it’s exciting that they are taking this approach to marketing this independent film” said Kevin Carr, a writer/reviewer for the film industry. “It’s a unique test to see if people can demand things outside of standard marketing campaigns.”
Paranormal Activity began gaining buzz after Paramount began late-night screenings in college towns, and fans took to Twitter, Facebook and other sites to hail the scary flick, which centers on a young couple who believe their house may be haunted. They then increased the interest by urging fans to sign on to ParanormalMovie.com and demand theaters in their locations show the film. The director posted a video on YouTube expressing gratitude to the fans and urging them to continue rooting for the movie.
Yes, it’s true, Twitter, Facebook and YouTube may forever change the way Hollywood movies are marketed.
The world is changing. Are you changing with it? Forward thinking dentists are already discovering how to use this exact same social media marketing to increase awareness and business in their dental practices. The best news is that it is a tiny fraction of the cost of Yellow Pages ads (which are practically dead) and other traditional campaigns.
Want to learn more about social media marketing in dentistry? Click HERE!
(Dental Social Media Marketing = Madow)