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Say this, not that!!

By November 4, 2019 Madow Blog

Say this, not that!!

SAY THIS
“We would love to see you as a patient in our practice! Would tomorrow at 3:00 PM or Tuesday at 11:00 AM be better for you?”

NOT THAT
“Would you like to make an appointment?” (or even worse, not even offering…)

SAY THIS
“I know what the problem is and I can help you.”

NOT THAT
“This tooth needs a crown.”

SAY THIS
“Would you mind if I place you on a brief hold? I’ll be right back and able to give you my full attention.”

NOT THAT
“Dental office – hold please….”

SAY THIS
“We have some fantastic financial options to help make the cost of treatment more comfortable.”

NOT THAT
“Sorry – it’s not covered by insurance.”

SAY THIS (when presenting Care Credit)
“We have a great option for you – twelve months, interest-free, which would just be $200 per month. Is that something you would like to take advantage of?”

NOT THAT
A long, convoluted explanation that includes phrases such as “third party financing,” “fill out an application,” “if you’re accepted,” and on and on as you scare the living sh*t out of the patient!

SAY THIS
“Thank you for calling Hill Valley Family Dentistry, this is Lorraine – I can help you!”

NOT THAT
(Voice mail answers) “If you’re hearing this message during normal practice hours, we are busy treating other patients…”

SAY THIS
“When you return for your next cleaning and examination in three months, we want to pay close attention to that area on the lower right to make sure the inflammation is under control.”

NOT THAT
“You’re due for a check-up in six months.”

SAY THIS
“If you were a member of my own family, this is the treatment I would recommend.”

NOT THAT
“If you can’t afford a crown we can always do a large filling.”

SAY THIS
“Yes!”

NOT THAT
“No…..”

P.S. If you have any questions, always feel free to call us at 1-800-258-0060.

P.S. #2: Want to learn more about growing your practice, increasing your income and enjoying dentistry more with Madow Success Coaching? To attend our upcoming Masterclass For Dentists, please go to:
https://www.madow.com/masterclass-for-dentists/

The Madow Brothers

Author The Madow Brothers

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