- A dental hygienist cleans 80% of a patient’s teeth and removes “most” of the plaque and calculus.
- A dental assistant passes the correct instruments some of the time and makes temporaries that are kinda decent.
- The dental business team member who is responsible for collecting fees is usually within 20% of getting the right amount.
- A dentist does crowns with margins that are usually pretty good; typically within 2 millimeters of where they should be.
No doubt about it – all of these people would lose their jobs. We are in an exacting profession where the line between success and failure is very slim and there is constantly pressure to be on the right side of that line.
Unfortunately, some offices let this mindset work against them when it comes to practice growth.
We’re afraid to move ahead with something unless it is perfect. That new ad campaign, that great marketing strategy, that idea to begin using social media……are you “almost” ready to do it?
Sure – that sedation course was great, and so was the implant course. But you just need a little more time to get comfortable with it.
Does any of this sound familiar? Instead of “ready, aim, fire” dentists have a tendency to be “ready, aim, aim, aim, aim……….”
But the fact is – sometimes (or maybe any time a patient’s health is not on the line) you gotta be “ready, fire, aim!” After all, what’s the worst that can happen??
If you’ve got some great ideas cooking, don’t wait for perfection – it will never arrive. Put it out there! Stop worrying and start moving! Waiting for something to be 100% correct is the same thing as not allowing your practice to grow.
After all, everythink dos nut have too be perfekt.