|Do you like Sriracha hot sauce? If so, you are like millions (and us!) who have made the green capped bottle with the rooster logo the most popular flavoring to come along in years.
But here’s the crazy thing. David Tran, a Vietnamese refugee who created the stuff, never trademarked the name Sriracha. So that means anyone can make a hot sauce and call it Sriracha. Yes – even you!! And when you go to Subway and get a Sriracha Chicken Melt, Tran doesn’t get a penny. Same with your Sriracha-infused potato chips from Frito-Lay, etc. etc…
In the 1970s hey-day of rock and roll, it seemed like a free-for-all. But one thing was strictly forbidden – taking a tape recorder into a concert and recording your favorite band as they played live. Nothing would get you kicked out more quickly. And people actually went to prison for illegally recording concerts and selling them on “bootleg” albums. (Did either of us ever buy bootleg records? No comment.) After all, the lost revenue to the artists and record labels would be substantial.
Except for the Grateful Dead. Not only did they allow taping and distribution of their music by fans, they encouraged it. They even had a “tapers section” at their concerts where people would bring elaborate setups into the shows to get the perfect audience recording.
Both The Grateful Dead and Sriracha went against all logic and advice, and both are enormous success stories. But what’s the bottom, bottom line? They put out fantastic product and knew how to cultivate the most loyal fan-base ever.
Many dental “experts” will have their prescribed recommendations for how to run a successful practice. You have to have the right “look” and use all the correct verbiage. You can’t say things like “recall” and “waiting room.” You have to do this and you can’t do that. We even know of a consulting company that says every single three surface amalgam needs to be crowned – no exceptions!!
But there is no cookie-cutter path to success. And you can’t be someone else. Of course, the universal rules apply to your practice just like they do to Sriracha and The Dead. Put out a fantastic product! Make people feel good! Bend the rules when necessary! Encourage people to spread the word! Love your consumers, fans, or patients and treat them right.
Now wouldn’t you like to experience the success of these two iconic organizations? Start with this question – how does my practice truly stand out from the rest?
Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at firstname.lastname@example.org. We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.
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