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One of the most exciting things to come out of “Madowland?!”

Tomorrow night – Tuesday September 27 at 8:00 PM Eastern Time – we are doing a LIVE teleconference on a brand new practice building strategy that we have just put the finishing touches on. This could actually be one of the most exciting things to emerge from “Madowland” in quite some time! The details are being kept under wraps for right now. It has something to do with a procedure that you are already doing in your office. But you will hear about a way to now make it…

a THOUSAND times better! 

 
Oh yeah – the call is FREE! And here’s how you can get on:

It’s part of our Madow Powerhouse Coaching Program, and we are inviting you to give it a “test drive” by giving you the remaining days of September and all of October absolutely free – including tomorrow night’s information packed call! Plus – you will get our latest DVD which goes along with the teleconference. Share this idea to your team and watch your new patient numbers and production go crazy!
 
This “virtual national study club” gives you amazing tools to build your practice and enhance your career more than ever.
 
Members get:
A monthly instructional DVD by The Madow Brothers made exclusively for Powerhouse members
A monthly “meeting” – a live teleconference with other Powerhouse members where they share their practice building secrets
A professionally written blog  / article which will help inform your patients and boost your practice
Access to our members only Powerhouse private forum  – the country’s best “no b.s.” discussions on any possible issue affecting your practice
FREE attendance at our annual “Live Powerhouse Brainstorming” session, which has been described as a life changing event!
 
To let you see just how incredible this program is, we invite you to take a “test drive.”
 
Call 1-888-88-MADOW right now and we will give you the rest of September and October totally free, including instant access to our latest video AND an invitation to Tuesday night’s members-only call! It’s at 8:00 PM Eastern time, and you don’t want to miss it!
 
You have nothing to lose – and becoming a member of Madow Powerhouse Coaching just may change your practice AND your life forever! It’s the best and most affordable program of its kind!
 
There are only a limited number of free passes for Tuesday’s call – so please call 1-888-88-MADOW right now before it’s too late.
 
We’ll see you on the call.

Downy Ocean Hon!

Good morning and TGIF to you! Today we’re in beautiful Ocean City, MD or as Marylanders like to say, “Downy Oshun Hon!” We are speaking at the Maryland State Dental Association’s annual convention and looking forward to meeting some fantastic dentists and their teams! What a terrific place to hold a meeting! Plus, hopefully a little later in the day we will get to enjoy the sand, surf and sunshine!

Many of you have asked when we are coming to your city to hold one of our Love Dentistry seminars. If it is not on our regular schedule to come to your local city, why not have your dental society sponsor a private, one-day seminar? It is a great way to bring together dentists and teams, learn great new ways to build your practice and earn continuing education credits! What could be better?

Last year, Oral & Maxillofacial Surgery Associates of Nashville actually brought us in to present our Love Dentistry seminar as a thank you to all of their referring dentists and team members. It was fantastic and the referring offices were so appreciative. What a great way to say “thank you!”

So if you would like us (The Brothers) to come to a town near you, let’s make it happen! Give us a call at 1-888-88-MADOW and we will be happy to book your next big dental event! Click here for more information! We can’t wait to see you!

How To Ask For Referrals

After over twenty years of teaching, we have learned quite a bit. And one thing that we have definitely learned is that most people will not take action, even on a good thing.
 
It’s pretty safe to say that if we wrote:
 
“Fax us your address and we will send you a crisp new twenty dollar bill” most people would not do it.
 
The odds get even worse with something like asking a patient to refer someone to your practice. No matter how many courses you take with some great script that is supposed to do the magic, the reality is most patients simply will not refer when asked.
 
One of the problems is that when it comes time to ask for the referral, the doctor or team member makes it about them and not the patient.
 
Picture the typical scenario. A patient is happy with the new crowns you just inserted. They are glowing and say:
 
“Oh Doctor Pickles – I just love my new teeth!”
 
Boom! You know that’s the best time to ask for a referral. But why doesn’t it work? Because we tend to say something lame like:
 
“That’s great Lucinda. If you have any friends or family who could benefit from the same type of dentistry, we would be glad to see them here at Pickles Dental Care.”
 
Okay – Lucinda knows that at this point it’s all about trying to increase your practice.
 
When asking for a referral – it’s crucial to work with human nature. Make it about the patient. Engage in a little conversation first before jumping on the referral question.

Let’s do an example.
 
“Oh Doctor Pickles – I just love my new teeth!”
 
“Lucinda – thanks for saying that. It really made my day! But actually, you made it easy. It’s a pleasure treating you here.”
 
“Oh – thanks!”
 
“As you can imagine – in the dental field we hear all kinds of crazy stories, so it’s our goal to make every single patient as comfortable as possible.”
 
“Yeah – I know what you mean. My Mom went to the dentist and they started drilling before she was even numb!”

“Oh – so sorry to hear that Lucinda. We would be glad to make room for her in our practice and would be sure to treat her extra gently. Debbie will even give you a few of our cards. When she’s ready to come in – just let us know. We’ll look out for her and give her the red carpet treatment.”
 
See the difference? We engaged Lucinda in a valuable conversation before jumping to the referral issue. It was about her (and subsequently her Mom) – not about the practice.
 
And most importantly, the conversation was tailored to lead to the referral of a specific person. This is SO much more powerful than asking for a referral of generic “friends and family.”
 
So yes – asking for referrals can work, especially if you put a little bit of extra oomph into it, make it about the patient not the practice, and try to hone in on a specific referral.
 
The goal is not always instant gratification, but the fact that when the patient is ready to refer, you are the beneficiary of the action.
 
Trust us – it works!!
 
Oh yeah – with that in mind, we would like to ask you to do something right now – and it will be of benefit to YOU!
 
Just like most people won’t take a free twenty dollar bill, most people won’t take something that is worth much more!!
 
For several years now we have been recommending (and will continue to recommend) Maverick Dental Lab of Monroeville, PA. We think so highly of them that we want to give you your first three crowns (PFM or eMax) absolutely free.  We promise that you will love the quality, customer service and pricing AND that you will become a satisfied long term client.
 
Yes – it’s about you, not us!! You can begin a relationship with a fantastic lab AND get three free crowns
 
But you will never know how satisfied you are unless you try! So give Maverick a call right now at 1-866-318-6624 and just ask for your three free crowns. They’ll send you out a lab kit, prescription pads, a certificate for your three free crowns, and a really cool gift too.
 
It’s all yours, and all you have to do is ask! Don’t wait – call 1-866-318-6624 right now and claim what should be yours – three beautiful crowns for free!!

To make it even easier, here’s a cool coupon for you!

Don’t Make That Mistake Again!

There are tens of thousands of dental professionals on our e-newsletter list. So even though it was a huge success with our largest attendance ever, the large majority of you WERE NOT in attendance this past weekend at our Powerhouse Live meeting in Baltimore, MD.

So what did you miss other than the beautiful weather at Baltimore’s fabulous, scenic Inner Harbor?

For starters, a day of sharing, brainstorming, and practice building ideas like none other in the history of dentistry.

A full day with the best dentists and team members in North America giving idea after idea and helping one another with their practices.

The opinions and one on one coaching from some of the best minds in dentistry (including us!!).

A fantastic dinner with The Madow Brothers and fellow Powerhouse members where ideas and fun flowed almost as freely as the Sangria.

And if that’s not enough, we even included a special Saturday morning session with Ross Jardine, author of “The 60 Day Money Miracle” which will surely change the lives of everyone in  attendance.

Yes – it was an incredible weekend, and based on the response from the attendees (many of whom were begging for next year’s date so they could mark their calendars) there is absolutely NOTHING else like it in dentistry.

It’s hard to describe what kind of fireworks took place in beautiful downtown Baltimore this past weekend when a group of dentists and team members like this got together. But it’s safe to say that our lives and practices will never be the same!

And even though it was worth millions, this even was totally FREE for Powerhouse Coaching members.

So thanks to everyone who made the trip. We had an amazing time, and we know that you did too. You are an incredible group of people!

And whatever you do, you don’t want to miss it next year!! Give us a call at 1-888-88-MADOW to find out what Powerhouse Coaching is all about, and how easy it is to join in on the fun and learning. Or read about it here.

Then – you’ll know!!

Storm-Warn?ing Today!

There’s a powerful “storm” warning today in Baltimore, MD. Not the type we’ve had last few weeks, but a super-cell of some of the best dentists and team members in North America gathering together to brainstorm ideas to help their dental practices become better and more successful than they could have ever imagined! That’s right, once a year our Powerhouse members gather in one place and spend an entire day sharing ideas and brainstorming to help one another overcome issues they are facing in their practices. It’s called The Annual Madow Powerhouse Coaching Brainstorming Session.

This is truly one of our favorite days of the year that we look forward to with anticipation. This year we have decided to share some of this great day with you! We will be posting on The Madow Group Facebook page all day today introducing you to some doctors and team members as we brainstorm together with them and share ideas to build success! It’s going to be awesome!

Please follow along with us today on Facebook and if you see what you like, plan on joining us at the same time next year! Now is the time to become a Powerhouse member. For more information, please call 1-888-88-MADOW and “We Can Help You!”

So if you feel the earth shake today, double-check the weather report because the rumble just may be coming from Baltimore!

The Top 20

Want to dramatically improve your new patient flow, customer service skills, treatment acceptance, and overall practice attitude? Then listen up.

We all know that the telephone is the most important instrument in your practice. All of your new patients come to you through the telephone. Much of your scheduled treatment involves the telephone. It’s the conduit between your practice and the outside world. Handling telephone calls properly can be the difference between a hugely successful practice and one which struggles month to month.

Recently we recorded a DVD entitled “Top Twenty Telephone Tips, Tricks and Techniques.” The information contained in this program is absolutely worth tons of new patients and hundreds of thousands of dollars in newly found production. It will also let your current patients know that they are in the right practice!

What’s in it? Here are a few examples:

  • What to do with your answering machine to get more new patients than ever before. This is simple to do and guaranteed to work!
  • It’s never good to put people on hold – but if you HAVE TO – doing this can actually increase high end treatment being performed in your office!
  • A telephone tip straight from the hospital emergency room. Do this and begin scheduling more new patients!
  • Three words to NEVER say on the telephone. We hear these all the time, and if you want your practice to grow you need to drop them from your vocabulary!
  • Patient trying to get an “over-the-phone diagnosis?” Here’s the best way to handle it AND get a new patient at the same time!
  • Why you should never ask “Would you like to make an appointment?” Say this instead and they WILL make one!
  • A “magic phrase” to say on the phone which makes every patient and potential patient instantly feel welcome in your practice!
  • What to say if a patient calls and insists on speaking with the doctor. Nip this one in the bud!
  • The right way to answer the phone to instantly let people know you have the best office in town!
  • And much much more!

This DVD was originally made in extremely limited numbers – and it was so popular that we would now like to give you one for free!

It’s part of our Madow Powerhouse Coaching Program, and we are inviting you to give it a “test drive” by giving you the DVD “Top Twenty Telephone Tips, Tricks and Techniques” AND the months of September and October absolutely free! Plus – you will get the chance to be on our Powerhouse MEMBERS ONLY teleconference at the end of this month and every month after that!
 
This “virtual national study club” gives you amazing tools to build your practice and enhance your career more than ever.
 
Members get:

  • A monthly instructional DVD by The Madow Brothers made exclusively for Powerhouse members
  • A monthly “meeting” – a live teleconference with other Powerhouse members where they share their practice building secrets
  • A professionally written blog  / article which will help inform your patients and boost your practice
  • Access to our members only Powerhouse private forum  – the country’s best “no b.s.” discussions on any possible issue affecting your practice
  • FREE attendance at our annual “Live Powerhouse Brainstorming” session, which has been described as a life changing event!

To let you see just how incredible this program is, we invite you to take a “test drive.”
 
Call 1-888-88-MADOW right now and we will give you the rest of September and the entire month of October totally free, including the DVD and instant access to “Top Twenty Telephone Tips and Techniques.”
 
You have nothing to lose – and becoming a member of Madow Powerhouse Coaching just may change your practice AND your life forever! It’s the best and most affordable program of its kind!

Call our office now at 1-888-88-MADOW and we will get you started!

Pain-In-Th?e-A** Patients

Let’s face it – some patients are just a complete pain in the ass.

We coddle them, baby them, bend over a thousand times for them – and eventually some of them appreciate what we do.

We spend a highly disproportionate amount of time trying to please these people, or at the very least reason with them. And sometimes it actually seems as if it is worth the valiant effort.

But if the very small amount of patients who are true PITAs – despite the overhead killing amount of time we invest in them – all left our practices, the net result would be neutral, or maybe even positive. Yet this group of people takes up so much of our time and energy.

There is another group of patients – a much larger group – that doesn’t really take up much of our time. They don’t whine and complain, they don’t ask a lot of stupid annoying questions, and they aren’t a stress on our mental health. As a matter of fact, we hardly notice them at all. And that is the problem.

There are superstar patients and there are horrible patients – but these extremes don’t take up much room in our practices. The majority of patients kind of float by in a cloud of anonymity. They are “good” people, but nothing really makes them stand out. And this group – this nameless faceless group of nice people – are the ones who make up the bulk of our practices and contribute the most to our well being. Yet because they are neither superstars nor complainers, they don’t get much of our attention.

But just imagine what would happen if a decent percentage of this group began to realize how much they are valued, how important they are, and how much they mean to your practice?

Imagine what would happen if your “average” patient stepped it up a notch and started referring others, started having more high-end treatment performed, and became just a tiny bit more active in your practice. It would be a dental dream come true!!

So why waste time on the PITAs? Don’t let them hog your resources! Show the everyday patient how much you care. Give them the attention that the practice missionaries and the wheel squeakers get. After all – they deserve it and so do you!!

Go ahead – give it a try! Let the “typical” patient know how much you care. It may just be one of the best things you ever did for your practice!

Speaking of giving, we love giving as well, and we’d like to give you some fantastic information for free! It’s the next program in our extremely popular series “The Best Webinar Ever” and features the one and only Melissa Lierman.

Melissa will be teaching all of the things that you should be saying on Facebook to grow your practice like crazy! This is the most up-to-date practice changing information, and it’s yours for free just for being a Madow friend.

It’s tomorrow (Wednesday) night, and here are the details. Don’t miss it!!

Date: Wednesday, September 14, 2011
Time: 9:00 PM Eastern Time
Your cost: FREE
Register: Click HERE!