Manic or not manic? You be the judge!

Placing posterior composite restorations has always been an exacting, tedious procedure that cuts into your available office time and can be a drain on your bottom line.

Until now!!!

SonicFill from Kerr is the only easy to use, sonic-activated, bulk fill dental composite system for posterior restorations that requires no additional capping layer. Proprietary sonic activation enables a rapid flow of composite into the cavity for effortless placement and superior adaptation. It’s that fast, easy and effective – greatly reducing procedure time. Now you can go from placement to a polished restoration in less than 3 minutes on cavities up to 5 mm in depth!


Making this a true “Manic Monday,” we are proud to announce today’s SonicFill special, created EXCLUSIVELY for M Club members! SAVE OVER 30% on SonicFill Intro Kit AND Composite Refills! You won’t find deals like this ANYWHERE ELSE!

Every Day Price: $947.45
TODAY ONLY: Just $665.18

A1 (#8547642)
A2 (#8547643)
A3 (#8547644)
B1 (#8547647)
Every Day Price: $120.51
TODAY ONLY: $83.42

Not a member yet? Then what are you possibly waiting for?

We (The Madow Brothers) have teamed up with Darby Dental Supply to create the most rewarding purchasing experience in dentistry: The M Club.

Enjoy incredible pricing, best-in-class customer service, over-the-top special offers, rebates and incentives…and the most generous customer rewards program in dentistry, just for purchasing the dental supplies your practice needs and uses every day!

Call 855.THEMCLUB or visit to join for FREE today. Meet your personal account concierge and start saving your practice an average of 15% or MORE on all of your dental supply needs!

Another Manic Monday…

We have secured an M Club exclusive from Aurelia:

Perform and Transform Nitrile Powder Free Gloves!


200 gloves per box – buy 5 get 5 free!

(Yes, that’s less than $8.00 net per box! Dirt CHEAP!)

Valid through March 16, 2012

How can you beat this?  You can’t!  All you have to do is call 1.888.THE.M.CLUB to join in on the fun, take part in this special deal, and reap the rewards of being an M Club Member! PLEASE CALL TODAY!!!

Click “Like” to stay in touch with us on Facebook and to see more special deals in the future.

Have a great “M Club Manic Monday” and we hope to talk to you soon!

The Controvers?y Continues.?…

Wow – Monday’s “Manic Monday” email must have ruffled some feathers because responses have been flooding in like crazy! (If you missed it, you can check it out by clicking here.)

We feel that with this kind of passion being expressed, a thoughtful response is necessary.

As an example, here’s what Jeff Hawkins posted on our Facebook page:

You guys should really think about how you’re approaching this topic. You are basically questioning the intelligence of anyone that does business with a full-service dealer. Unless you are completely out of touch with this industry, you should know “why” practices work with dealers. I have no doubt that “M” Club can save a couple bucks on a box of cotton rolls, but this is certainly no revolutionary new idea to mail-order your supplies. You should stick to what you guys do best and help grow practice productivity and not “sell out” to the idea that you can “save” yourself to prosperity.
Look, I’m not hiding the fact that I’m a dealer rep, in fact I’m extreamly proud to say that I am. I’m just saying that there may be a better way to approach your clients to ask for their business than to throw out these bombs that all dealer reps are only out to rob their clients blind. Most people can see through that pretty quickly. I appreciate what you guys do for your clients to help grow their practice and that’s why I follow you on FB. It’s just poor taste to throw all dealers under the bus like this that’s all.

So to Jeff and anyone else……

Thanks for your feedback. We salute you for stating your opinion. We are fans of open dialogue and confrontation and we do have a unique way of expressing ourselves; we and those that follow our writings find our comments, critiques and humor to be a breath of fresh air. Of course, practices are free to do business with whomever they prefer and many have historically relied heavily on a distributor’s field representative to visit their office and arrange supply orders.  However, our years serving practices in helping to maximize their profits while also lowering their fixed costs have taught us that challenging this traditional model can result in a substantial cost savings for the customer.
That is why we partnered with Darby to create The M Club.  Our customers enjoy the benefits of working with one of the largest, most successful authorized dealers of the dental products they use every day.

We are not a “mail-order” supply house.

Our dedicated, personal account managers are educated, knowledgeable and experienced.  We would put them up against any field rep from any other distributor any day of the week.  They manage equipment sales, tech service and can do everything and more than someone making a visit in person – and they are almost always available.
BUT – the massive overhead incurred by companies with reps in the field simply does not exist with The M Club.

These expenses, since they don’t exist, are NEVER passed along to our customer with a smile.  Our account managers have instant access to their customers’ sales histories.  They are constantly monitoring availability of offers and exclusives specific to their customers’ needs.  They process vendor rebates on their behalf.  And they are able to offer the most incredible customer rewards program in dentistry while still saving their customers an average of 15-20% vs. pricing they have grown used to tolerating in years past.
Similar to other products and services offered by The Madow Group, The M Club can deliver a very unique, rewarding, and – dare we say – fun supply purchasing experience to our customers and we are proud to be on the forefront of a new model for doing business which puts money right back into our their pockets while also creating enjoyment and excitement in a way that only we know how.
For those that wish to learn more, please call us at 855.THEMCLUB or visit  We welcome new members and look forward to saving you a ton of money on your dental supplies. And besides, we’ll take free iPads, luggage, jewelery, watches, flat screen TVs and just about anything else over a box of donuts any day of the week!



I saw your seminar at The Yankee meeting in Boston and it was fantastic! Just one quick question for you. You talked about sending a personalized mug with flowers to patients who refer others to your practice. What do you do with male patients? Isn’t it a little weird to send flowers to a guy? Thanks- see you in Las Vegas!

Dr. Rob “Razor Boy” Walker

Razor Boy-

Great question – we get that one a lot. There is absolutely nothing wrong with sending a man flowers – everybody loves flowers! Actually, since most men receive flowers so infrequently they have lots of impact. It will really get their co-workers curious and they will all ask who the flowers are from, creating a ton of “good press” for your practice. Of course, if you have a reputation for hitting on men or just plain don’t like the idea, you can place movie passes, a restaurant gift certificate, etc., inside of the mug. But we love flowers!

Dear Madow Brothers,

I usually love your daily emails, and as a dental supply rep I just about always pick up a good tip to share with my offices. However, I found yesterday’s message to be terribly off-the-mark. I am not out to rip people off! I provide a great service and certainly deserve to be paid for it. Besides, my offices love it when I bring donuts in for them. I may charge more than your club, but to many people it is worth it.

Name withheld by request – just call me “Henry.”


Thanks so much for your email, and please don’t take yesterday’s message personally. For over twenty-two years we have been helping dentists and team members grow their practices AND reduce their overhead. We have spoken to thousands of dentists and been inside hundreds of practices and have pretty much seen it all.

So while you may be a great guy, it is our goal to help people save (and therefore earn!) more money and have fun while doing so. That’s why we created The M Club. We want dentists and team members to save tons of money on their dental supplies, get fantastic rewards simply for purchasing supplies, and actually have fun!! Our M Club members are loving it, getting great prizes like iPads, cameras, luggage and jewelery just for doing something they were doing anyway, and not being held hostage by someone who says they won’t fix their equipment if they don’t buy supplies from them. The results have been fantastic.

Sorry – but The M Club is the best way in the profession to purchase dental supplies. Thanks so much for the opportunity to once again give the phone number – 1-855-THE-M- CLUB. Membership is free – so call today and begin saving lots of cash with your first order!

Rich and Dave / Dave and Rich,

I love your daily emails and have been inspired to write more frequent emails and blogs for my patients. Where do I find all of the ideas?

Dr. Mark in Atlanta


Great question! The main thing to do is keep your eyes and ears open! Every time a patient asks you or a team member a question (which happens frequently) – realize that many others in your practice and community have the same question! Things like “When does a child have their first dental visit?” or “Why doesn’t my insurance cover this?” or “Do Crest White-Strips really work?” are questions we get all the time. There are tons of them! So keep a little journal of your patient’s questions and you will never run out of topics for your emails and blogs! And….if you want a profesionally written dental blog or article every month, you should join Powerhouse! It’s one of the many membership benefits. To find out how to join, just call us at 1-888-88-MADOW.

Want to see your question answered in one of our daily e-blasts? Send it on over!!! We can help you!!

A True Manic Monday!

It’s M CLUB Manic Monday!

Read on to find out how this will help YOUR bottom line!

Dear Madow Friend,

Welcome to The M CLUB’s very first “Manic Monday!” This is going to be one of the craziest days ever! But one of the best that you have ever experienced for buying dental supplies and saving money!

Why is this “M CLUB Manic Monday?”

Because it’s the day when Henry, Patty and Ben no longer shine! Hey… all of the donuts and bagels in the world ain’t going to give any of them an advantage when it comes down to where you, a hard working dentist should be purchasing your dental supplies.

That’s right… this is the biggest scam and it’s been going on for decades! Your current dental supply rep visits your office, brings your team bagels and donuts, sometimes pretends to be dishing out great “practice management advice,” occasionally tinkers with your equipment to get it working better and then ultimately…

rips the living sh*t out of you
when it comes to selling you your dental supplies!

Why do you think they are smiling every single time they leave your office? Because they are headed to the bank to make a BIG, FAT deposit!

We are changing the way this game is played! On M CLUB Manic Monday, hard working dentists will all band together and not allow this practice to happen any more!

How do we do it? For starters, we all need to go to THE M CLUB Facebook Page and “Like” it! This will immediately link us together with like minded dentists who are sick and tired of getting ripped off on dental supplies. This is where we all meet up, and oh yeah… look out for some great deals as well as cool practice building videos from us (The Madow Brothers)!

By the way… do you have any idea how much you spend on dental supplies every year? Well if you are just “average,” that number is probably about $35,000 – $40,000 a year. And for many of you reading this right now, that number is likely MUCH HIGHER!

So on “Manic M CLUB Monday” we are going to begin by saving you thousands of dollars. This is money that is going to go right into YOUR POCKET!!! Can you say “new car for yourself?” Can you say “vacation with the family?” Can you say “finally pay off all credit cards?”

Listen: We MUST get together and dispell the old myth that the donut toting supply rep is “saving us money!” He or she is NOT!!!

Want absolute proof? Call us at THE M CLUB today (1-855-THE-M-CLUB) and we will be able to prove it! By sending us your last few dental supply invoices, we can show you very quickly how much money you will save simply by being a member of The M CLUB! And in this economy, every penny counts!

M CLUB Manic Monday tip: if you “feel sorry” for your current supply sales rep and are afraid that you will hurt his or her feelings or you REALLY love the bagels and donuts, here is a tip for you. Call The M CLUB and tell us you want to start slow. We can tell you what some special offers are today and you can begin in “stealth mode.” And don’t worry, we will keep it just between us!

M CLUB Manic Monday fact: joining The M CLUB has always been free and always will be free! Not only will you get the most aggressive pricing in dentistry, you will earn “Darby Rewards” for ordering your dental supplies! These could include flat screen TVs, iPads, and the list goes on and on. The M CLUB actually gave away 100 iPads at TBSE to docs that realized that they wanted to be in this great group of forward thinking offices!

Why are dentists all across the country doing the “happy dance” today?

Because it is M CLUB Manic Monday!

We have finally figured out a simple (no-brainer) way to save money! Because “buying dental supplies is serious business!”

OK, so what should you do right now? That’s easy! We ask that you take just two simple steps on M CLUB Manic Monday!

1. Click the “Like” button to take you to The M CLUB Facebook page. Once there, make sure you click “Like” and hang out with us often!

2. Call 1-855-THE-M-CLUB and let us know that you are sick and tired of being ripped off. Feel free to ask for your free analysis to see how much you can save over the course of the year. Remember, it is FREE!!! There is never ANY obligation. We have set this up for YOU! Wouldn’t you like to know?

You are not alone anymore! We want to save dentists hundreds of thousands of dollars TODAY! Join The M CLUB today because it is truly the only way to “shine!”

Don’t You Love It When…..

Don’t you love it when somebody points to their tooth # 8 and says “Just to let you know – this one’s a crown!”

Meanwhile, the thing looks like a piece of siding from an old barn, misshapen, five shades darker (or lighter) than the rest of their teeth, and protruding by at least five millimeters!

To us it is screaming “This is a horrible crown” – but to the patient they feel the need to warn us lest we can’t pick it up for ourselves.

There is no question about it – to many patients a crown is a crown is a crown. They can’t tell if has poor margins, fits like boots on a rooster, and is the fugliest thing this side of The Mississippi. So in a way, a crown, at least the way the public perceives it, is a commodity.

What is NOT a commodity is the experience a patient receives in your practice.

Was the experience of scheduling their appointment pleasant, or did they feel like a number?

Did you make them rot in the waiting room for twenty minutes?

Was their visit pain-free?

Did they leave the practice feeling like they had just encountered the most amazing and caring team and doctor ever?

Are you staying in touch with them between visits?

These are the kind of things patients judge, evaluate, and talk about.

If you think that the dentist down the street is more successful (even though there is no way they are as clinically gifted as you), they are probably giving their patients a memorable experience.

We all know that a crown is NOT a commodity. But most patients don’t and never will. The good news is, if you do everything else right, the dentistry will no longer be commoditized. (Is that even a word?)

Speaking of commodities, you may feel that your impression material, composites, cotton rolls, gloves, etc. are commodities. And let’s face it – whether you purchase them from Darby, Schein, Patterson, Benco or anyone else, your dental supplies will be pretty similar.

That’s why we created The M Club! There needed to be a way to make it so the dental supply buying experience is NOT a commodity!

We did it by demanding the best dental supply experience possible. This means things like:

The most aggressive pricing
Incredible rewards just for purchasing supplies – things like iPads, luggage, jewelry, electronics, cameras – you name it!
The best customer service with your own personal concierge
Unannounced specials for members only
Up-front seating at Madow events
FREE membership
And more!!
If you haven’t joined yet, now is the time!! Why?

Because for a limited time, we are offering twenty percent off your first order PLUS a free bag of 250 air/water syringe tips! Why wouldn’t you do it NOW??????

The M Club is powered by Darby, so you know that you are getting the best, freshest name brand and generic supplies.

So call 1-855-THE-M-CLUB now, get 20% off your first order and a free bag of air/water syringes!! What the heck are you waiting for?

Dental supplies will no longer be a commodity when you are a member of The M Club!!

Collect Money Today

We have just crafted a new form and it has the potential to bring a lot of money into your office starting today. One of the biggest problems we have is actually collecting money from patients that for some reason or another have a balance that resulted from their insurance company paying much less than anticipated!

We now have a brand new free form available on our website that will hopefully mitigate this problem. It is our Credit Card Authorization Form and it can be found by clicking HERE!

Go ahead – download and modify this form for your own office and then make sure you get all patients to authorize you to keep a credit card on file. Make sure they sign the form and you are good to go. Whenever there is a balance due, all you have to do is bill it to the credit card on file! It’s that easy!

WHAM!!! Your collections just went up!!!

Important: For those difficult to collect overdue accounts, try our Madow #207 collection form. This has been used for over twenty years and has helped dentists collect a total of well over one million dollars!!! Why? Because it works! If you have overdue accounts, order a supply of these forms immediately to have on hand. You will see your office become MUCH more profitable.

One more thought for the day to increase your income! If you have not yet joined THE M CLUB, what are you waiting for? You have vowed to be more profitable this year, right? So why haven’t you taken the step to purchase all of your dental supplies at the best prices? Please click that BIG BLACK BOX at the top of the page or click HERE if you don’t want to scroll back up. Either way, let’s get this done and check it off on your list. By the way, it is TOTALLY FREE to be a member of THE M CLUB! Just do it!

Now Is The Time

We’re not really into New Year’s resolutions, but with just a few days left in the year, now is the time to decide that 2012 will be the best year your practice has ever had.

What does your practice need to make sure that happens? You know this better than anyone else!

Do you need more new patients? A new location? More dedicated team? Higher production per patient? A better procedure mix? Greater treatment plan acceptance?

Maybe you have lost your love for dentistry and need to figure out how to find it again.

Whatever it is – please figure it out. That is always the first step towards the solution.

No matter what your practice needs, we are here to help you just as we have helped thousands of practices (including our own!) over the last 22 years. Please watch our emails closely in 2012. We’ll be giving more tips for your practice health than ever before. So get ready for a fantastic year!

By the way, if you haven’t done so yet, NOW is the time to join The M Club just like so many of your colleagues across the country have already done.

You’ll get the best pricing on dental supplies, incredible gifts (just ask all of the people who have already received iPads!), a personal dental supply concierge, great seating at Madow events, secret unannounced specials, and so much more. Best of all, membership is FREE!!

Just call 1-855-THE-M-CLUB today and our fantastic M Club team will get you started. You will see from the very first call why The M Club is the only way to go when it comes to purchasing dental supplies.

Get psyched for an amazing 2012. We can help you get there!

Dentists and Hygienists – It Ends Tomorrow!

The best ultrasonic scaling units are the Cavitron line – not much doubt about that one.

There is also not much question that NOW is the time to get the best price you will ever see on both the Cavitron Plus Ultrasonic Scaler AND the Cavitron Plus Ultrasonic Scaler with Air Polisher. But this offer is only good through Friday December 23rd. Just how low is the price? We’ll tell you in a second.

Remember – buy now and save on your 2011 taxes. Wait a few days and the tax savings won’t kick in for a year!

This offer is for M Club members only – but if you’re not a member, don’t worry. Membership is FREE – and once you join you will immediately begin getting amazing pricing on your dental supplies, fantastic rewards, the best customer service in the business, unannounced members only sales, special treatment at Madow events, and more! It just takes one phone call – 1-855-THE-M-CLUB.

To find out how much you will save TODAY by purchasing the best ultrasonic scaler ever made, and to find out what happens when ten or more people do this (you won’t believe this one!) – just click here!