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November Ideas From Coach Betty

There is still time to make your final quarter of the year your best one yet. To help make that happen, here are a few dental marketing & practice management tips & ideas for the month of November…

Candy Buy Back

Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Consider doing a Facebook Live Video to promote your event. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.

“Plaque Friday”

Why have Black Friday when you can have “Plaque Friday?” Offer special pricing on teeth whitening, electric toothbrushes, ortho consultations, or a new patient visit.

Dental Education Opportunity:

November is National Diabetes Month

Over 30 million Americans have diabetes. People with diabetes are twice as likely to develop serious gum disease. Use this month to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.

International Stress Awareness Day: November 7th   

Share tips on how to reduce stress & the relationship between stress and oral health. Service/Treatment Feature: Mouthguards.

Flossing Day: November 23rd

Post fun floss facts & tips on your social media sites. Make a video and share on Facebook, YouTube & Pinterest demonstrating proper flossing techniques. And if you’re not totally sick of seeing videos of people doing the floss dance…well, go ahead and incorporate a little dancing into your educational videos. Because…why not?

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending holiday parties/events and typically with these special occasions comes a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures. Be sure to make Dental Gift Cards/Certificates available for purchase.

November Reminders: (I know I sound like a broken record with this first reminder, but it is too important to your success to ignore…)

Incomplete Treatment & Insurance Maximum Renewals

Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear!
If you’d like a sample “Use it or Lose It” letter send us an email and we’ll get it to you.

Social Media Post Ideas to Boost and Encourage Engagement

11/4: Daylight Savings Time Ends

11/8: X-ray Day (Share why you take/need x-rays.)

11/11: Red Lipstick Day          

11/15: Great American Smokeout

Have a fantastic November, and please let us know if we can help 2019 be your best year ever! (Hint: we can!!)

Yours for Greater Success,
~Betty

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!

If you have a question for this column, please write to us at coaches@madow.com. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

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So Did He Throw A Party For The Hygienist?

 

A few weeks ago we published a question from Dr. Mitchell Josephs. Just in case you forgot, here is the question:

Dear Madow Brothers,

After 21 fantastic years in the practice, my hygienist Susie is retiring. She has treated several generations of patients here and everyone loves her.

Should I send an email blast out to our existing patients (coming from her) telling everyone of her retirement, or just inform patients the day before their recall appointments that Susie retired, Ms. Schtupalot will be seeing you today!?”

On one hand I don’t want my patients to claim I did “not inform them”, but on the other hand I don’t want to give them an opportunity to start calling around to find someone else “closer to home” for their cleanings.

Thanks for your advice,

Dr. Mitchell Josephs
Palm Beach, FL
 
So – we asked for suggestions from readers of Coaches Corner, and they came in like crazy! They ranged from doing absolutely nothing to holding a big retirement party for the hygienists and inviting the entire community. So what did Dr. Josephs do? Here it is.

All my patients who thought that my previous hygienist, Susie, of 22 years was the greatest thing since sliced Mandel loaf, now think my new hygienist Rita is the “best they ever had.”

While I was slaving over my drill for 22 years, Susie was not keeping up with perio charting, x-rays and diagnosing and treating perio disease. She would chit chat for 45 min, and clean teeth for 15 min. Poor leadership on my part! I was too busy worrying about my end of the practice and keeping my chair filled. I ignored hygiene.

The new RDH is on average producing 50% more revenue than the previous one.

From your consensus of your DDS’s way to handle the transition, I went with: “Do nothing, other than when confirming their hygiene appointment on the phone, just tell them ‘Susie retired and you will love her successor Rita.’ ” Some people suggested I “should have a retirement party for Susie, inviting my patients and introducing her to the new gal.”  My feeling on this suggestion? Screw dat!

Cheers!

Dr. Mitchell Josephs
 
Just in case you are wondering, Dr. J has an extremely successful practice in South Florida. But as we have experienced with just about every one of our coaching clients, even great practices could use some improvement, and it usually takes someone from the outside (that’s us!) to do the diagnosis. Wanna chat about it? Just let us know!
 
Coach Rich
Coach Dave

 

Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at coaches@madow.com. We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

To sign up for our mailing list CLICK HERE

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“Hey – I heard flossing doesn’t do anything!”

You are probably aware that last week the latest dietary guidelines issued by the Departments of Agriculture and Health and Human Services quietly and without notice dropped any mention of flossing . At the same time, The Associated Press reported that officials had never researched the effectiveness of regular flossing, as required, before cajoling Americans to do it.

Chances are your patients don’t read anything printed by the Department of Agriculture, but they certainly watch The Today Show and all of the other “light news” outlets that seem to delight in reporting the story. After all – everyone likes to think that their hocking hygienist was wrong all along.

This is just what we need – one more reason to get people not to floss!

A close look shows they are not saying flossing is not effective; just that there have never been any really good studies on the subject. But although this is anecdotal – as dental professionals we see first-hand the benefits of flossing every single day!

So how will you answer the inevitable question:

“Hey Doc! I heard that flossing doesn’t do anything! Do I even need to do it?”

Try something like this:

“Well Melvin, every day in this office we see that flossing does a great job in helping to prevent gum disease, and gum disease is the number one cause of tooth loss in adults. There is no question that flossing removes plaque and debris lodged between your teeth, and that is certainly good for your overall health.

It’s kind of like showering every day. There may not be any great studies showing that it’s good for you, but it should be part of your hygiene routine – and flossing should too! All of us do it, and we still highly recommend that you do too!”

Or you could just say:

“No problem – don’t floss. May we set up your denture appointment?”

Are You Guilty Of This?

As we travel around the country speaking to fantastic groups such as the American Academy of Dental Group Practice in Las Vegas last week, we often notice something that frankly really stinks.

You see, over the last twenty-two years we have been up-close and personal with many dentists and team members. And it’s amazing how many of them have downright rotten breath!

Whether it is from pungent foods, coffee, dehydration, or amazingly, perio disease – it seems like we have seen (and smelled) it all.

Of course we realize that everyone has occasional bad breath, body odor, or other personal maladies. But there is simply no place for that in the dental office.

Your dental co-workers are like your extended family. And everyone must agree that it is our job to alert our fellow team members (doctors included) about things such as bad breath, unsightly boogers, unzipped flies or other wardrobe malfunctions, food on face, eye or ear bunnies – okay, no need to gross you out – you get the picture by now.

It really is important, and all of that stuff reflects on your office and perceived ability to provide high quality dental care. So make a pact that instead of being offended, we will all thank a fellow team member when they say to us

“Your breath smells like freshly ground horse manure, there is something weird in your nose, and plaids and stripes don’t match.”

Actually, it should be said with kindness and caring and received that way as well. It’s all part of being on the team!!

But if you are afraid of insulting a chronic offender in your office, simply print this email out and discreetly place it somewhere where they will see it. You can even use a highlighter if there is a specific condition you wish to point out!

Dentists and Hygienists – It Ends Tomorrow!

The best ultrasonic scaling units are the Cavitron line – not much doubt about that one.

There is also not much question that NOW is the time to get the best price you will ever see on both the Cavitron Plus Ultrasonic Scaler AND the Cavitron Plus Ultrasonic Scaler with Air Polisher. But this offer is only good through Friday December 23rd. Just how low is the price? We’ll tell you in a second.

Remember – buy now and save on your 2011 taxes. Wait a few days and the tax savings won’t kick in for a year!

This offer is for M Club members only – but if you’re not a member, don’t worry. Membership is FREE – and once you join you will immediately begin getting amazing pricing on your dental supplies, fantastic rewards, the best customer service in the business, unannounced members only sales, special treatment at Madow events, and more! It just takes one phone call – 1-855-THE-M-CLUB.

To find out how much you will save TODAY by purchasing the best ultrasonic scaler ever made, and to find out what happens when ten or more people do this (you won’t believe this one!) – just click here!

Satisfy Your Hygienist (And Your Accountant!)

There is not much doubt that the Cavitron Plus ultrasonic scaler is the best on the market. As you update or grow your practice it is one of those “must-have” pieces of equipment.

And its also true that your accountant has probably told you that as the year comes to a close, NOW is the time to but any equipment you need to maximize your tax savings.

That’s why our “M”-azing M Club has gotten together an incredible EXCLUSIVE deal on the Cavitron Plus Ultrasonic Scaler and the Cavitron Jet Plus Ultrasonic Scaler with Air Polisher that you just won’t be able to turn down!

This is a once-in-a-lifetime chance to get close to five hundred dollars off of the price of the Cavitron Ultrasonic Scaler and close to a thousand off the Ultrasonic Scaler with Air Polisher.

Plus – to make things more fun, when more than ten people take advantage of this deal, the prices drop by hundreds more!

There is no doubt – this is the time to get one of the finest pieces of equipment made for providing high quality patient treatment AND save on your taxes for 2011. Why settle for some cheapo knock-off when you can get the real thing at this amazing discount?”

To view details of the entire deal and save a ton of money before 2011 comes to a close, please click here.

If you are not yet a member of The M Club – NOW is the time to join! Membership is free, the rewards are amazing, and you will get even more great exclusive deals like this throughout the year.

The M Club is where saving money is an everyday experience and dental supply buying is fun! After all, we are The Madow Brothers and this is what we do!!

You gotta check it out by clicking here. Then just call 1-855-THE-M-CLUB to join up (if you haven’t yet) and take advantage of this amazing deal!

By the way – these savings are only good through Friday December 23 – so ACT NOW! Pleae don’t miss out and kick yourself next year.

Is Your Dental Practice Drying Up?

Did you know that over 1800 drugs, both prescription and over the counter, can cause dry mouth in your patients, including 8 of the 10 most frequently used medications? The list seems to be endless, but includes:

Antacids such as Prilosec and Prevacid
Antianxiety medications such as Xanax and Valium
Antidepressants such as Zoloft and Celexa
Antihistamines such as Claritin, Allegra and Zyrtec
Anti-hypertensives such as Norvasc
Anti-inflammatory agents such as Motrin and Naprosyn (Alleve)
Cholesterol reducing drugs such as Lipitor
Hormone replacement therapy (Premarin)

And the list goes on. Even diarrhea medication such as Immodium AD can cause dry mouth! (Guess it dries out everything!!) It seems that practically every prescription or OTC med has dry mouth as a side effect.

So, as part of your health history, be sure to ask about prescription AND non-prescription drugs. Many patients believe it is not necessary to inform you about over-the-counter medication they may be taking, but that simply isn’t true.

If your patients are taking any of these medications (or any of the over 1800 that list dry mouth as a side effect) it may be a good idea to make in-office fluoride a part of their hygiene visit. Besides protecting your patients’ dental health and saving you some headaches (root caries are a bitch to restore!!), you will also add to your production!

Recently we did an interview with Anastasia Turchetta, RDH, where she gave twenty productive and educational facts for your dental practice such as this one. Many of them had to do with tips for dealing with our aging population along with other things that will help your practice AND bottom line! It was a fantastic eye-opening session, and part of our monthly Madow Brothers Audio Series. Recent interviewees have included Dr. Roger Levin, Dr. Marty Goldstein, Dr. Ross Nash, Dr. Howard Farran, and many more! To check it out and get two CD interviews absolutely free, click here! It’s the best way to get fantastic continuing education without leaving home!