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Coaches Corner – Tips For A Great May!

Hello Friends,

With a little planning and a lot of enthusiasm it is very possible for you to have the best May ever in your practice.  Here are a few ideas to get you started…

Dental Tips and Ideas for May 

Theme: Family Fun

May is Family Wellness Month & National Family Month.

Goal: Bring in new patients, increase production & exceed patient’s expectations.

Focus: Hygiene Preventive Services & Mouthguards (Consider special pricing on mouthguards).

Contest/Raffle – Family Fun & Wellness Gift Basket (Tote/Cooler) – Fill with lawn games, BBQ supplies, sunscreen, citronella candles, toothbrushes, paper products, chalk, etc.

Patients earn entries with Facebook likes, check-ins, reviews, Google reviews and for referring new patients.

Educational Opportunity:

Root Canal Awareness Week: 6-12 / Root Canal Appreciation Day: 11th

Can you believe there is actually a day and a week dedicated to root canal awareness? Strange as it is, let’s use it as an opportunity for patient education. We can teach how to prevent needing a root canal, what happens during root canal treatment, and why. Emphasize that root canals can be very comfortable procedures!

Social Media Post Ideas to Improve Engagement: 

Receptionists Day: 9th

Root Canal Awareness Day: 11th

National Piercing Day: 16th

Eat More Fruits & Vegetables Day: 24th

World No-Tobacco Day: 31st

Practice Management Reminders:

Insurance Renewal – Many insurance companies renew their maximum on June 1st. Pull a report of any patients due in hygiene or with incomplete treatment that have benefits remaining and renew in June.  Starting now, make “Use it or Lose It” calls, mail reminders and share on social media.

Continuing Care Reminders – Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

Gift Certificates – Gift certificates for teeth whitening make great gifts!

Have a great May!

Yours for Greater Success,
~Betty

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!

If you have a question for this column, please write to us at coaches@madow.com. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

To sign up for our mailing list CLICK HERE

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Management and Marketing Tips For April

Today’s column comes from Betty Hayden, the lead coach at The Madow Center for Dental Practice Success!

Hi everyone! Today let’s talk about some easy-to-implement tips tied in to the month of April.

When I share practice management and marketing ideas with you each month, my goal is to help you exceed your current and potential patients’ expectations. Just as important, if not most important is to consistently exceed your employees’ expectations. Why? Because an employee that feels appreciated will always deliver more than is expected.

Here are a few tips ideas to help you get your second quarter off to a great start!

April is Oral Cancer Awareness Month & Oral, Head and Neck Cancer Awareness Week: 1st -8th   – This is an excellent opportunity for you to raise oral cancer awareness and the need for early detection in order to save lives. Consider offering complimentary oral cancer screenings during the month of April or on a designated day. Be sure to promote your event on your social media platforms, in-office, and to the local TV & Print News Media Outlets.

National Pet Month –  People love to talk and brag about their pets. Use this week to ask your friends/patients on your social media sites to post pictures of their pets. Post pictures of your team members pets. Turn it into a contest: the pet with the most likes wins a special treat.

Give-away: Hand out dog treats packaged with your office information. Even if a patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!

Stress Awareness Month ~ Stress can impact your dental health. Share tips on how to de-stress and protect your smile. Or, for some, going to the dentist can be a stressful experience. Share ways that your office helps to make dental visits comfortable and stress-free.

National Dental Hygienist Week (Canada): 11-17  – This one is for our Canadian friends – celebrate your hard-working hygienists all week long, eh?

Cleaning For A Reason Week: 18-24 – Send out email & text reminders to your patients that are due/past-due for their hygiene visit. Time for their Spring Cleaning! The “reason”? For their health’s sake – or, consider donating a portion of the production to a local charity.

Administrative Professionals Week: 22-28 –  Your administrative professionals are the first and last impression people receive from your office. Show your love and appreciation for all that they do to keep the office running smooth each day.

National Fun at Work Day: 5 – Have a silly & fun theme for this day. (For example, crazy hair, silly socks, decades day, etc.)

So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of April.

Yours for Greater Success,
~Betty

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!

If you have a question for this column, please write to us at coaches@madow.com. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

To sign up for our mailing list CLICK HERE

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So Did He Throw A Party For The Hygienist?

 

A few weeks ago we published a question from Dr. Mitchell Josephs. Just in case you forgot, here is the question:

Dear Madow Brothers,

After 21 fantastic years in the practice, my hygienist Susie is retiring. She has treated several generations of patients here and everyone loves her.

Should I send an email blast out to our existing patients (coming from her) telling everyone of her retirement, or just inform patients the day before their recall appointments that Susie retired, Ms. Schtupalot will be seeing you today!?”

On one hand I don’t want my patients to claim I did “not inform them”, but on the other hand I don’t want to give them an opportunity to start calling around to find someone else “closer to home” for their cleanings.

Thanks for your advice,

Dr. Mitchell Josephs
Palm Beach, FL
 
So – we asked for suggestions from readers of Coaches Corner, and they came in like crazy! They ranged from doing absolutely nothing to holding a big retirement party for the hygienists and inviting the entire community. So what did Dr. Josephs do? Here it is.

All my patients who thought that my previous hygienist, Susie, of 22 years was the greatest thing since sliced Mandel loaf, now think my new hygienist Rita is the “best they ever had.”

While I was slaving over my drill for 22 years, Susie was not keeping up with perio charting, x-rays and diagnosing and treating perio disease. She would chit chat for 45 min, and clean teeth for 15 min. Poor leadership on my part! I was too busy worrying about my end of the practice and keeping my chair filled. I ignored hygiene.

The new RDH is on average producing 50% more revenue than the previous one.

From your consensus of your DDS’s way to handle the transition, I went with: “Do nothing, other than when confirming their hygiene appointment on the phone, just tell them ‘Susie retired and you will love her successor Rita.’ ” Some people suggested I “should have a retirement party for Susie, inviting my patients and introducing her to the new gal.”  My feeling on this suggestion? Screw dat!

Cheers!

Dr. Mitchell Josephs
 
Just in case you are wondering, Dr. J has an extremely successful practice in South Florida. But as we have experienced with just about every one of our coaching clients, even great practices could use some improvement, and it usually takes someone from the outside (that’s us!) to do the diagnosis. Wanna chat about it? Just let us know!
 
Coach Rich
Coach Dave

 

Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at coaches@madow.com. We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

To sign up for our mailing list CLICK HERE

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We All Screw Up

Dear Coaches,

Please help to settle a little disagreement in our office. A patient came in for a crown insert, but the crown was not here! We messed up by putting the wrong date on the lab slip. My assistant thought that we should tell the patient that the lab did not deliver the crown on time. I thought a better answer was that we looked at the crown and were not happy with the quality. Who is right?

Thanks,

Dr. Lynne Jeffries
Manchester, NH

Lynne,

Thanks so much for your question. It can be tough to figure out what to do when things go wrong in your office.

Maybe (as in your case) a patient came in for their insert appointment and the crown was not back from the lab.

Or possibly you had a schedule malfunction and couldn’t see a patient when they came in.

Or maybe your insurance estimate was way off and the patient was pissed because they owed a lot more than they were originally told.

The list can go on and on because no matter how conscientious we are, screw-ups happen. But there is a pretty simple three-step formula for taking care of them.

Tell the truth.

Trying to fudge the truth to appease a patient or telling a white lie to make the doctor or team member look better rarely works. And of course as the saying goes, when you tell the truth you never have to remember what you said!

Take responsibility and apologize.

So don’t “blame it on the lab.” Even if it was the lab’s fault, that excuse looks about as hollow as saying the dog ate your homework (or blaming any other situation on the dog). The fact is – anything that happens is ultimately the responsibility of the practice.

Make restitution.

Waive the fee. Give a Starbucks gift certificate. (It’s great to have a stack of these around the office.) If the patient is being reasonable, do your best to accommodate.

Simple? Yes. The right thing to do? Absolutely! When you screw up – admit it, apologize, and make it better!

We had a minor mess-up at The Madow Brothers office last week. We had the tuition incorrect for our upcoming “Deeper Than Dentistry” seminar, which will take place on Friday March 23rd. So for that – we take full responsibility and we are very sorry!

To see the correct (low!!) tuition and to find out more about this unique and life-changing (seriously!) course, visit www.deeperthandentistry.com!

Hope to see you there!

Coach Rich
Coach Dave

Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at coaches@madow.com. We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

To sign up for our mailing list CLICK HERE

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HELP! My dental ship is sinking…

Dear Madow Brothers Coaches,

Things are so bad in my practice I don’t even know where to begin. I am producing close to a million dollars a year and collecting around $750K. This is considered really good for my mid-sized Midwestern town. But I am earning practically nothing. My hygienist and my associate are both earning more take-home than me.

Our new patient flow has collapsed, and we are losing patients to two new practices that have opened nearby. It gets worse.

My lab just cut me off because I owe them over $50,000. I owe money on two credit cards, and am still paying off a practice construction loan (when I can). Sometimes I feel like I am the captain of the Titanic and my staff is the orchestra, just blindly playing as the ship sinks. Can you help?

Dr. Jay
Somewhere in Ohio

 
Dr. Jay-

Wow – you sure have a lot of things going on there. So first of all, let’s make this clear. There are no coaches or consultants in dentistry who can wave a magic wand and fix your practice. Not us, not Roger, not Cathy, not Lois, not Mayer, and certainly not those people who call you every day, belittle you, and scare the shit out of you until you sign up. But the good news is, based on our years of experience, there is light at the end of the tunnel and it can be found. 

There is an old saying – “How do you eat an elephant?” “One bite at a time.” And while we are certainly not recommending or condoning eating elephants, this will be the way you need to approach things. That said, here are a few questions and starting points for you.

When you say that you produce close to a million and collect 750K, does that mean you are writing off a ton of PPO stuff? That is not necessarily bad, but the fact is, if you agreed to a PPO fee schedule you never actually produced at full fee. So that figure is a fantasy. If you are not talking about write-offs, you have a seriously bad collection problem that is adding considerably to your overhead.

If your associate is out-earning you, what is the point? Not every practice needs associates.

Why are you being beaten by those new practices? Our guess is that you are doing little about this, trying to depend on your reputation and word-of-mouth, Hint: It’s 2018. 

We can guess (and we are right) that you do not have an effective system to reconnect with your patients who have not been in for a while, do not have a hygiene appointment scheduled, or have diagnosed but untreated dental needs. And remember, any old system is not necessarily an effective one. 

Has an outside expert (such as an accountant who specializes in dental practices) reviewed your expenses and debt issues? It is pretty safe to say you are missing a lot here.  

Just a guess here (again based on experience) that if we called your practice posing as a new patient your front desk team would not make the appointment. We cannot even tell you how many times we have heard “Oh – my front desk person is fantastic!” only to call and be connected with Clueless Claire. 

And here is where it gets a little deeper. We have found that when we work with someone with a practice similar to yours (and we have done that lots of times) the problems are not just with the dental office. We always start with a pretty intense interview process, and nine times out of ten when someone has a similar situation there are factors that go WAY beyond new patients, collections, etc.

Yes – that means that there are some screwed-up things going on in their lives that are negatively affecting their practice. (Not to brag here, but we are the only dental coaches that go deep like that!) Of course that is not always the case, and we are glad to work with “just the practice.” But again, experience shows that outside factors typically contribute to this kind of stuff.

Bottom line – you need some help! This is not a situation you can fix yourself. Keep doing what you are doing and it is just a matter of time before there is a padlock on your door and a “For Rent” sign in the window. Let’s make sure that doesn’t happen!!
 
Coach Rich
Coach Dave

 

Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at coaches@madow.com. We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

To sign up for our mailing list CLICK HERE

My hygienist is retiring – what should we do?

Dear Madow Brothers,

After 21 fantastic years in the practice, my hygienist Susie is retiring. She has treated several generations of patients here and everyone loves her.

Should I send an email blast out to our existing patients (coming from her) telling everyone of her retirement, or just inform patients the day before their recall appointments that “Susie retired, Ms. Schtupalot will be seeing you today!?”

On one hand I don’t want my patients to claim I did “not inform them”, but on the other hand I don’t want to give them an opportunity to start calling around to find someone else “closer to home” for their cleanings.

Thanks for your advice,

Dr. Mitchell Josephs
Palm Beach, FL
 
Dr. J,

This is a great question, and the answer could go one of two ways.

You could just do nothing, and inform your patients when they come in for their appointment by saying something like,

“Mrs.Yenta, Susie has retired, and although we didn’t think we would ever be able to replace her, we were so lucky to have found Linda. She is fantastic and you will love her!!” To avoid the “you never told me” syndrome, you could also inform patients of this during their confirmation. 

Or….. you could use this opportunity to proactively introduce your patients to the new hygienist and get some excellent goodwill out of the situation!

Have an open house retirement party to honor Susie and introduce everyone to your new hygienist. Thank all your patients for their loyalty and friendship. Have some giveaways, etc…. After doing that, why would they go anywhere else?

The decision may rest on the character of your practice. Although this is a gross generalization, an insurance-dependent practice where most patients are there because of “a list” would be more likely to go with option number one. In a pure FFS practice – the second plan would work better.

The bottom bottom line is – if you have done all of the “little things” right and have developed a high level of patient loyalty, patients understand that changes in personnel happen, and should be more than willing to give the new hygienist a chance.

Coach Rich
Coach Dave

 

Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at coaches@madow.com. We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

Coaches Corner Mailbag – Our readers write!!

At “The Corner,” we welcome your questions, and we welcome your opinions too! Today’s column features some interesting reader comments.
 
Re: What does “CDA” really stand for?
 
Madow Bros.,

I find myself in a similar situation.
 
One of my DA ruffles feathers, stirs up the group. The reason I have not fired her is out of fear. Fear because the one thing she is good at is showing up. She will always fill in for someone or do double duty. She is loyal in that way. From time to time she just ruffles my feathers. 
 
Name and city withheld
 
Rich and Dave,

“The Gospel According To Michael” states that if you have a gallon of water and you put in one drop of poison then you have a gallon of POISON !  Get rid of her!
 
Dr. Michael O’Brien
Auburn, AL
 
My best advice – hire slowly and fire quickly. If every single day you are contemplating whether or not someone belongs in your practice, they probably don’t.
 
Dr. Darren Ho
The Great North Woods
 
Re: The Letter
 
Hey guys-
 
The best thing I did last year (based on your advice) was to raise my fees significantly. It automatically brought in more money with no extra effort. And guess how many patients complained? ZERO!
 
Of course it didn’t do anything for the PPO patients, but maybe it will change my profile and I’ll eventually get more. In the meantime (based on your suggestion as well) I am considering contacting Apex to have my PPO fee schedule negotiated. Can’t hurt, right?
 
Thanks for everything,

Dr. Simon Bernstein

Editor’s note: Visit www.apexreimbursement.com to learn more about negotiating your PPO fees. They are the best!
 
Coaches,
 
About ten years ago I made the mistake of sending out a letter to my patient base informing them of a fee raise. A few people called immediately to schedule treatment before the raise took effect, so I thought it was a good idea.  Then I got some angry calls, and a few patients actually left the practice. One came in to the office, letter in hand, and told my OM that I was a “greedy, rich dentist!” (Oh – if they only knew the truth!!)
 
I’m doing it again for 2018, but this time no way am I sending a letter!!
 
Dr. Don Lay
Overland Park, KS
 
Re: Quickies In The Office?
 
Madow Brothers,
 
I see that in this letter “Quickies” meant some quick tips for the office, but my first thought was a different subject. Maybe this is not a term you know, but to me the term “quickie” refers to a sexual liaison. I just would like to advise you that with everything going on in the news these days you need to be careful about the terminology you use or you risk offending someone and possibly incurring legal issues.
 
Respectfully,
 
Dr. J. Singleton
Hanover, PA
 
Re: Should we take the team to a strip show?
 
Great advice guys. We don’t do any out-of-the-office activities unless the entire team is “all in.” This also means staying away from situations where someone may feel uncomfortable but they are afraid to speak up. Inclusiveness is key. If you want a “team” and not a “staff” they need to be treated respectfully.
 
Dr. V. Estes
Denver, CO

Dear “Coaches”

This is ridiculous. Why would anyone hold an office party at a male strip show? On the other hand, if everyone wants to go, is this really a problem? So many other things to worry about….

Anita Auerhan
Mississauga, Ontario

So there you have it! We welcome YOUR questions and comments too!!

Coach Rich
Coach Dave

Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at coaches@madow.com. We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

What Does “CDA” Really Stand For?

Dear Coaches,

I am at the end of my rope. My dental assistant has been with me for six years and the patients love her. She is a decent enough dental assistant – she is not always on the ball but she knows the procedures pretty well and after six years she knows my clinical routines. 

The problem is her attitude. She shows up late several days per week and cruises into the morning huddle like she didn’t do anything wrong. She refuses to do work that is “below her,” such as confirmation calls, even if she has down time.

She can also be a bit of a rabble-rouser with the other members of the team. I have noticed that everyone else has a great attitude and are real team players, but as soon as Diana enters the picture everyone starts fighting and pointing fingers. Last week she threatened not to attend the annual team Christmas dinner unless we changed the location to a fancy steak house, even though it was already on the schedule. She also bad-mouths other team members (and me!) in front of the patients. She won’t attend CE courses even though I pay her to do so. I have warned her about all of these things several times and she promises to change but never does. It actually seems like she is getting worse. I am wondering if CDA stands for Certified Dental A-hole! What should I do?

Dr. R Fader
Bayonne, NJ

 
Dr. Fader,

You sure ask a lot of questions for someone from New Jersey. So we have a few for you.

1) Who owns this practice?
2) What kind of dirt does Diana have on you?
3) Why are you so afraid of this person?
4) Are you out of your mind?

As coaches, we rarely go into a practice and recommend firing a team member. That is the reason some people are afraid of coaches, and we recognize that.

However, the situation you describe, if it is indeed accurate, is pretty horrendous. Unacceptable behavior. Multiple warnings. One person bringing down the entire practice. You know what to do. We know what to do. So stop being a wimp. It’s time Diana gets the opportunity to “contribute” somewhere else!!
 
Coach Rich
Coach Dave

 
Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at coaches@madow.com. We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

How Can I Lower My Overhead?

Welcome back to Coaches Corner! We are happy to share our years of experience working with dental offices all across North America. Here is today’s question.

Hey Coaches!

My practice is doing pretty well, but I always sweat it out when payroll comes around, or there is a large bill of some type. How can I cut my overhead and get a little breathing room?

Dr. James
Enid, Oklahoma

Dr. James-

First of all, is that your first name or your last name?? We are not sure what to call you here.

Lowering your overhead is a great goal, but without knowing more about your practice it is difficult to give you truly effective pointers. When we do this for our coaching clients we have a fairly intense interview process and get really specific. But….. here are ten things that you can do, many of them starting tomorrow, that will surely help!

  1. Get on your collections! Make a list of everyone that owes you money for one reason or another and call them!! If you need to leave a voicemail, be somewhat vague. (In other words, instead of saying “I’m calling about the money you owe, you damn deadbeat!” say “We have a quick question for you that is very important…”) Get a credit card number from them right on the telephone! For those who don’t pay, send them a # 207 form!
  2.  Raise your fees! Do it now!! Don’t overthink it – just do it. And get paid more from your PPOs too! If you haven’t negotiated your PPO fee schedule, get in touch with Apex Reimbursement immediately!
  3. Offer fluoride to all adults. It’s not a huge money maker but it sure helps with cash flow.
  4. Offer sealants to all adults and kids. Both of these (fluoride and sealants) will bring in a little cash AND improve the health of your patients.
  5. Renegotiate your credit card fees. Establish a great relationship with your bank and let them know that you want to pay less for credit card processing. You may just be amazed!
  6. Renegotiate your lease.  Even if your lease is not up, with commercial real estate still down a bit, you can totally re-do your terms if you sign on for a few more years. This can immediately put cash in your pocket.
  7. Pay less for your lab bill!! Are you using our favorite lab, Maverick Dental Laboratories? They have extremely reasonable pricing and high quality. Plus – they will give you three free crowns – BruxZir, emax, or PFM –  just for trying them out! At the very least you’ll save a few hundred bucks, and probably more!
  8. Always get paid up front – don’t be a bank!! Never do in-house payment plans; you will get burned. That’s what Care Credit is for. Get the money in the bank and don’t look back.
  9. One bad apple DOES spoil the whole bunch!! A team members who saps everyone’s energy and positivity is costing you a TON! If you are in this situation, you know what we are talking about.
  10. Have a long talk with your accountant about the upcoming year. Now is the time! Are there deductions you should be taking? Things you can legally charge to the business that you aren’t? A good CPA can help immensely!

So there you have it – ten quick and easy ways to shave your overhead. While none of these are “home runs,” do five or more and we promise results!

Coach Rich
Coach Dave

 
Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at coaches@madow.com. We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

The Letter

Welcome back to Coaches Corner! We are happy to share our years of experience working with dental offices all across North America.

Today’s question comes from Dr. Alan Chilton of Memphis, TN

Dear Coaches,

I haven’t raised my fees in over three years and realize this is long overdue. But I don’t want to scare my patients and chase them away. Do you have suggestions for a letter I can send them that explains everything?

Thanks for you help.

Alan Chilton, D.D.S.
Memphis, TN

Alan-

First of all, congratulations on the decision to raise your fees. It is one of the easiest ways to increase your revenue overnight, and three years is way too long to wait.

Here is our suggestion for a letter to send to your patients. Don’t do it. Did you hear that?

DON’T DO IT!

As far as we know, there is no legal or ethical reason to do this. And should you choose to notify everyone, it will cause more harm than good. When is the last time you got a notification from the grocery store that the price of a jar of mayonnaise is on the rise? An oil change at your car dealership? Has your physician announced that the fee for a colonoscopy is going up? (“Going up, my ass!!” “Yes, that is correct, sir.”)

Look. Your patients think your fees are too high anyway. When is the last time you presented a fee and the patient thanked you for providing such a bargain? It just doesn’t happen.

So please – give your fees (and yourself) a hefty raise. After three years you deserve it. After all, the price of everything else has gone up. No announcement is necessary. It is totally fine, and hardly anyone will notice.

Or, you could do this…..

Coach Rich
Coach Dave

 
Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at coaches@madow.com. We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.