Some Marketing Ideas For February

Hey everyone – Betty Hayden here!

With the goal of helping you have an amazing and productive February, I’m sharing some Marketing and Practice Management tips & ideas that you can use during the month.

These ideas will also help to exceed your current & potential patients expectations and make for a more fun February at the office.

Hygiene Continuing Care Reminders –

Include a Special Message with your Continuing Care Reminders – a message that is educational and will help to create urgency to schedule for any of your patients that are past due.

Reminders for Adults –  February is Heart Health Month (healthy teeth lead to a healthy heart).

Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February.

For $24.00 you can get a wrist blood pressure cuff on Amazon. That’s so cheap you can have one in every room, or even use them as giveaways!!

Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.

Reminders for Children – February is Children’s Dental Health Month. (Reminders can be that tooth decay is the most common childhood disease or how sealants protect the teeth from cavities.)

Tip: Offer free school field trips to the dentist or visit local schools or your public library for a dental-health presentation. If you do school visits or field trips to your office, make sure every kid (and adult!) gets a “Goodie Bag” with your office name and contact info on it.

Content Ideas for your Blog and Social Media Pages:

Heart Health Month:

  • Video Demonstrating Proper Flossing Techniques
  • Heart Healthy Foods
  • Heart Disease Facts
  • Why Regular Dental Visits are Important

Children’s Dental Health Month:

  • Healthy Lunch/Snack ideas
  • What to do in a Dental Emergency?
  • Ortho care while at school
  • Dental Health (importance of, regular check-ups, sealants, mouthguards, fluoride & braces)
  • Tooth Eruption Chart
  • Daily Tooth brushing Check-list

Even MORE Social Media Post Ideas to Improve Engagement:

Toothache Day: 9th
The Great American Spit Out: 22nd  / Through With The Chew: 18-24th
National Tooth Fairy Day: 28th

Those are just a few  tips & ideas for the Month of February. Enjoy!

Wishing you all a Happy & Productive February!

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!  

If you have a question for this column, please write to us at We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only, please.

Quickies In The Office?

Welcome back to Coaches Corner! We are happy to share our years of experience working with dental offices all across North America.

Today we will be sharing some “quickies” from our Coaches Corner mailbox.

Q: How do you get Google to remove fake reviews?  I have tried contacting them but have gotten nowhere whatsoever. There are three fake reviews on my google review page, two stating I am young and inexperienced. I am 62 and have been practicing dentistry since 1979!

None of them are my patients. The thing I did do is to respond to the reviews, stating they are false and that they are not patients of mine, but it would be good if Google can remove them to keep my 5 star rating intact.

Ira Biderman DDS
Howard Beach, NY

A: Ira,

We just checked your reviews. You handled the responses to the poor ones very well, and your many five-star reviews speak for themselves. The thing you don’t want to do (and what you have avoided) is to get into a “pissing contest” with an unhappy or fake patient.

Our advice – getting Google to drop the fake or poor reviews is nearly impossible (the old freedom of the press thing!!), so stop driving yourself nuts. Your reviews are fantastic – just keep getting more good ones. If we were looking for a dentist and saw those reviews we would go to you in a second!! Remember, the more positive reviews you get, the more buried the fake ones are.

Q: Hi guys, my name is Fredric Siegel, a Promail user for 20+ years.  When a patient does not have the funds and doesn’t qualify for Care Credit, I would offer a ” lay-away” type arrangement.  Patients make payments till almost paid, then do the treatment.  This way it’s done and paid, a win win situation.

Best wishes,
Dr. Fred Siegel
New Rochelle, NY

A: Thanks for a great tip Fred. And we are pleased as punch that Promail is helping you get new patients! Check out our New Patient Postcards as well. And please give our regards to Rob and Laura!!

Q: Great rebranding of “The Madow Brothers” to “The Madow Center For Dental Practice Success.” What made you want to make that change?

Michelle Lynn,
Boca Raton, FL

A: Hello Michelle – and thanks for noticing.

Maybe it came from our reluctance to “toot our own horns…” but we realized that of all the people we have the honor of reaching through our e-letters, live seminars, articles, blogs, etc. – many do not really know what we do!! So it just made sense to utilize a name that says it all, and we feel The Madow Center For Dental Practice Success does just that.

After all, we LOVE coaching individual dental practices – but many folks didn’t even know we do that!! We produce in-office training programs, have new patient marketing programs, and more – and they are all designed with one thing in mind – the success of YOUR dental practice!

So it’s not just a name – we are proud to be “The Madow Center For Dental Practice Success!”

Coach Rich
Coach Dave

Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

Do you STILL hate Mondays?

If you read our email Friday, you already know about our FREE Webinar on Wednesday, March 14, and hopefully you’ve signed up.  All we can say is that it’s filling up by the masses, so if you haven’t signed up, please do so NOW.  We always sell out (so to speak)!

Web 3.0 is here and it’s got the capability to help you build your dental practice like nothing else out there! What is Web 3.0? Please tune into our webinar Wednesday and you will find out. It’s simple, it’s fun, and best of all, it will increase your practice!
We have all of the secrets and we are going to be revealing them during this very special edition of The Best Webinar EVER! Bring all of your questions as well as plenty of paper and two very sharp pencils. You will get awesome tips that you can take away and start using right away!  You will definitely benefit from this great session!
Our very own Steve Vargo will be hosting and teaching this not-to-be-missed webinar.
Others have tried to imitate a Madow webinar, but have found it to be a daunting task and have quietly gone away! When you experience a Madow webinar, you will actually see the difference! We build practices! We are your “go-to” people for anything dental! Please join us!

WHAT?  A Madow Brothers Webinar! “Use Web 3.0 to Turn Your Practice into a Multi-Million Dollar Business!”
WHEN?  Wednesday, March 14, 2012 at 9PM Eastern Time
WHERE?  In the comfort of your home, car or office (it’s a webinar!).
WHO?  This webinar is great for both dentists and team members!
HOW?  Click HERE to register! It only takes a minute!

Please sign up early to guarantee your place. Our last four webinars had record breaking numbers attending, so don’t wait! Also, we highly encourage you to log in at least ten minutes before the start of the webinar. We start exactly on time and due to the high demand, some people always get shut out. We don’t want you to be one of those people! Sign up now!

When you experience a Madow webinar, you will see the difference!

LOVE DENTISTRY IN A BOX update! One more important note before we leave you today. We are receiving our initial supply of “Love Dentistry in a Box” today! If you have already ordered, please expect your “box” to arrive late this week or early next week! We have pre-sold more than half of them through our announcement here two weeks ago. Due to this incredible response, we are extending our special price of $100 off only until this initial run is sold out. This is the hottest practice building product we have seen in quite some time so please take advantage of the special courtesy we are offering before it’s too late. CLICK HERE for more info and remember to use coupon code “inabox” to get your special price when ordering online!