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November Ideas From Coach Betty

There is still time to make your final quarter of the year your best one yet. To help make that happen, here are a few dental marketing & practice management tips & ideas for the month of November…

Candy Buy Back

Many of you will be starting off the month of November hosting and celebrating your office Candy Buy Back events. Consider doing a Facebook Live Video to promote your event. Be sure to alert the local TV news, online & print newspapers and social media sites about these events.

“Plaque Friday”

Why have Black Friday when you can have “Plaque Friday?” Offer special pricing on teeth whitening, electric toothbrushes, ortho consultations, or a new patient visit.

Dental Education Opportunity:

November is National Diabetes Month

Over 30 million Americans have diabetes. People with diabetes are twice as likely to develop serious gum disease. Use this month to educate your patients about the connections between diabetes and gum disease while they are in the chair and or via email, office newsletters, and your social media sites.

International Stress Awareness Day: November 7th   

Share tips on how to reduce stress & the relationship between stress and oral health. Service/Treatment Feature: Mouthguards.

Flossing Day: November 23rd

Post fun floss facts & tips on your social media sites. Make a video and share on Facebook, YouTube & Pinterest demonstrating proper flossing techniques. And if you’re not totally sick of seeing videos of people doing the floss dance…well, go ahead and incorporate a little dancing into your educational videos. Because…why not?

Cosmetic Dentistry Opportunity:

Many of your patients will soon be attending holiday parties/events and typically with these special occasions comes a lot of picture-taking. Now is a great time to help them see how they can easily get their smile ready for the camera with teeth whitening and other cosmetic treatment/procedures. Be sure to make Dental Gift Cards/Certificates available for purchase.

November Reminders: (I know I sound like a broken record with this first reminder, but it is too important to your success to ignore…)

Incomplete Treatment & Insurance Maximum Renewals

Do you have any patients with incomplete treatment or ones that are due/past due in hygiene with remaining insurance benefits that are going to run out at the end of this year? Do what you can to help them see the need and value in scheduling an appointment this month before the end of the year rush really shifts into high gear!
If you’d like a sample “Use it or Lose It” letter send us an email and we’ll get it to you.

Social Media Post Ideas to Boost and Encourage Engagement

11/4: Daylight Savings Time Ends

11/8: X-ray Day (Share why you take/need x-rays.)

11/11: Red Lipstick Day          

11/15: Great American Smokeout

Have a fantastic November, and please let us know if we can help 2019 be your best year ever! (Hint: we can!!)

Yours for Greater Success,
~Betty

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!

If you have a question for this column, please write to us at coaches@madow.com. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

To sign up for our mailing list CLICK HERE

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Marketing Ideas For A Great October!

Marketing Ideas For October from Lead Coach Betty Hayden

Hello!
To help you plan for the best October ever, today I’m sharing some marketing tips and ideas with you. When implemented, these ideas will help keep things fresh and fun in your office. More importantly, they will exceed your patients and potential patients’ expectations which will allow you to focus on doing what you do best, helping your patients achieve healthy and beautiful smiles.
Why? Because exceeding your patients’ expectations will help keep them loyal to your office.
Here are some fun ideas for October –

Candy Buy Back

Options:

  • Collect candy in the office. This event is open to the public, and gets the entire community engaged.

Or you can do this:

  • Team up w/local school(s) and set up collection bins in each classroom where the kids can bring in their candy. The classroom with the most candy wins a gift card. Alternatively, get a local pizzeria to donate pizza for a classroom pizza party for the winning classroom.

If your office wants to host a “Halloween Candy Buy Back” event let me know and I can give you tips and ideas for a successful event from start to finish!

October is Breast Cancer Awareness Month
How can your dental office participate?
Work together as a team to decide how you will promote Breast Cancer Awareness Month. Here are a few areas to consider:

  • Collect donations for a charity
  • Decorate the office
  • Freebies – (ex: pink imprinted lip balm, little pumpkins, see more gift ideas on Pinterest)
  • Community – get involved with local BCA events
  • Wear pink and encourage your patients to wear pink
  • Involve your local news media with a press release

October is National Field Trip Month
Don’t wait for Children’s Dental Health Month in February to invite local schools to bring in their students for a field trip to the dentist. Bring them in during the month of October instead. You will be amazed how many schools will participate if you just ask. These are really fun events. Be sure each kid gets a branded “goodie bag.”

National Dental Hygiene Month
Throughout the month, make a special effort to work your hygiene continuing care lists. Send emails, texts, and make calls encouraging patients to schedule their hygiene appointments. Use your website and social media platforms to share dental hygiene tips and facts with the community.

National Face Your Fears Day: October 10th
Take this opportunity to share what you do to help make dental visits more comfortable for the fearful patient. Try to get some local media coverage.

Exceed Patient Expectations with October’s National Apple Month
Give-Away: set out a decorative bowl/basket of apples to give to your patients.

Community event: Create a hand-out for your patients listing the best local cider mills and apple orchards. Include any fall-themed events taking place in your community.

Who will you visit in the community?

  • Schools
  • Salons
  • City Hall / Police Station / Fire Department
  • Library

And anywhere else you think might be a good place to bring in new patients. At the very least, you’ll be building healthy & fun relationships with the folks in your community.

What will you bring?

  • Basket of Apples
  • Donuts and Apple Cider
  • Apple Pie
  • Toothbrush or Lip Balm attached to an apple-shaped gift tag.

Be sure that when you deliver these items, your office information is visible. Maybe include some sort of call to action special offer.

An apple a day won’t keep your dental office away!

Get your team together to make applesauce, apple pie filling, caramel sauce, or an apple/cinnamon sugar scrub. Put it in little jars with a ribbon and label with your office information. You can then give away as gifts to your new patients and or referring doctors/specialists.

Social Media (Facebook) Post Ideas to Improve Engagement
October 1st: National Walk Your Dog Day
October 5th: World Smile Day
October 8th: National Kick Butt Day
October 14th: Spiderman Day
October 16th: Boss’s Day
October 31st: National Knock-Knock Jokes Day

Wishing you all a fun and productive October!

Yours for Greater Success,
~Betty

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!

If you have a question for this column, please write to us at coaches@madow.com. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

To sign up for our mailing list CLICK HERE

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Marketing and Management Ideas for August

Today we are going to hear from Lead Coach Betty Hayden! Betty specializes in working with both doctor and team to grow production, lower overhead, increase collections, foster accountability, and generate referrals. She also knows dentistry should be fun – and today she will offer up some ways to put smiles on everyone’s faces while growing the practice! Take it away Betty!!

The Back to School season, while dreaded by many children (and some parents and teachers too), it is a great time for your dental office to exceed patient’s expectations and educate the community on the importance of good dental health for their children as well as for teachers.

Here are some Dental Marketing and Practice Management Ideas for the month of August…

Theme:  Back to School With Healthy Smiles!

Target Audience: Teachers and School Aged Children

Focus: Preventive Dental Services.

What: Education, Promotion, and Special Offers

  • Send a press release to local papers and news stations with “Children’s Dental Health Tips for Parents,” such as healthy snack and beverage ideas, when to visit the dentist, what-to-do in a dental emergency, brushing and flossing tips, mouthguard information, sealants information, and more.
  • Facebook (live) videos sharing the aforementioned tip and ideas.
  • August is Get Ready for Kindergarten Month – Send out a press release and promote social media posts that focus on kindergarten-aged children.

Book Fairs – Many schools will be hosting book fairs this school year.  And if your local school(s) are anything like mine, these book fairs draw a very large crowd.

Create fun, interesting bookmarks for your local schools that include your office contact information. Deliver these bookmarks as a gift to the local schools to use during their book fairs. Easy! Right?

Donations/Community – Use your office as a community donation site for school supplies or new & gently used books to be donated to local children and/or schools in need. Advertise in office, on your social media sites, to local businesses and the news media via press release that your office is collecting donations for school supplies or books.

This is a GREAT way to bring in potential new patients… when folks come into the office to drop off their donations, be sure to warmly welcome them, give a brief tour of the office, hand out small thank you gifts that are imprinted with your office information or have a raffle they can enter to win a prize.

~ Social Media Post Ideas to Improve Engagement ~

August 6th – National Fresh Breath (Halitosis) Day ~ Excellent Blog and Social Media Educational Post opportunity, as well as service/treatment opportunity in the office.

August 10th – S’mores Day ~ Patient Appreciation Gift Idea “We Need S’MORE Patients Like You. Thank you for your referrals!” label that includes your office information, attached to a mini s’mores kit. See our Pinterest board for ideas.

August 25th – International Tongue Twister Day ~ Share some tongue twister riddles on your social media pages.

August 27th – Just Because Day ~ Do something special for your boss or team members…just because.

What are you planning for August? Feel free to share your plans with me. I love hearing about all the different and creative ideas!

Yours for Greater Success,
~Betty

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!

If you have a question for this column, please write to us at coaches@madow.com. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

To sign up for our mailing list CLICK HERE

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June Marketing and Management Tips from Betty!

We often hear that things slow down in June. Here are some tips to keep your patients engaged during the summer months.

Marketing Tips & Ideas:

Theme: “Cruise On In For Better Dental Health.” With summer vacations on everyone’s minds, let’s join right in!

Service/Product Feature: Sealants, Mouthguards, Oral Cancer Screenings, Cleanings, and Exams.

Gift Basket Drawing Ideas: 
Car Care Kit. (Bucket filled with car care supplies.)
Summer vacation “Emergency Dental Kit” (including, of course, your emergency contact information! )

Hygiene Continuing Care Reminder: Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

Gift Certificates: Remember to offer gift certificates for purchase. They make an excellent graduation gift!

Educational Opportunity: National Migraine and Headache Awareness Month & National Headache Awareness Week: June 3rd – 9th – If it’s not your patient in the chair that suffers from migraines or headaches, it’s someone that they know. Great opportunity to share with them information about how you can help bring them or a friend some relief.

Blog Topic Ideas:

June is…

National Smile Month

National Candy Month

National Dairy Month

National Headache Awareness Week: 3-9th

Men’s Health Week: 11-17th

Social Media Post Ideas to Improve Engagement:

National Thank God It’s Monday Day: 4th

Corn on the Cob Day: 11th

National Cotton Candy Day: 11th

Eat Your Vegetables Day: 17th

First Day of Summer: 21st

International Body Piercing Day: 28th

 

Practice Management Reminders and Ideas:

Incomplete Treatment Reports:

Some insurance companies renew their maximum on June 1st. Pull a report of any patients due in hygiene or with incomplete treatment that have a June renewal date. Make calls and send letter/text/email that their maximum renewed and encourage them to schedule an appointment.

Recess At Work Day: 21st  

Get outside for a few minutes with your team for some fresh air. If you can’t all get outside, open the windows and turn up the radio.  How about a sweet treat to enjoy during “recess”? (ex: ice cream, frozen drink, etc.)

So how has your year been so far? June marks the halfway point in 2018. If things aren’t going exactly to your expectations or you are not reaching your goals, let’s chat! We know how to get you there!

With a free, no-pressure thirty-minute call we can learn about your practice, your goals, your struggles, and get the ball rolling towards your success!!

It won’t hurt a bit – we promise!! Just click here and we will take care of the rest!

Yours for Greater Success,
~Betty

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!

If you have a question for this column, please write to us at coaches@madow.com. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

To sign up for our mailing list CLICK HERE

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Coaches Corner – Tips For A Great May!

Hello Friends,

With a little planning and a lot of enthusiasm it is very possible for you to have the best May ever in your practice.  Here are a few ideas to get you started…

Dental Tips and Ideas for May 

Theme: Family Fun

May is Family Wellness Month & National Family Month.

Goal: Bring in new patients, increase production & exceed patient’s expectations.

Focus: Hygiene Preventive Services & Mouthguards (Consider special pricing on mouthguards).

Contest/Raffle – Family Fun & Wellness Gift Basket (Tote/Cooler) – Fill with lawn games, BBQ supplies, sunscreen, citronella candles, toothbrushes, paper products, chalk, etc.

Patients earn entries with Facebook likes, check-ins, reviews, Google reviews and for referring new patients.

Educational Opportunity:

Root Canal Awareness Week: 6-12 / Root Canal Appreciation Day: 11th

Can you believe there is actually a day and a week dedicated to root canal awareness? Strange as it is, let’s use it as an opportunity for patient education. We can teach how to prevent needing a root canal, what happens during root canal treatment, and why. Emphasize that root canals can be very comfortable procedures!

Social Media Post Ideas to Improve Engagement: 

Receptionists Day: 9th

Root Canal Awareness Day: 11th

National Piercing Day: 16th

Eat More Fruits & Vegetables Day: 24th

World No-Tobacco Day: 31st

Practice Management Reminders:

Insurance Renewal – Many insurance companies renew their maximum on June 1st. Pull a report of any patients due in hygiene or with incomplete treatment that have benefits remaining and renew in June.  Starting now, make “Use it or Lose It” calls, mail reminders and share on social media.

Continuing Care Reminders – Summertime is a great time of year and it can also be a busy time of year. We encourage you to remember to take the time to squeeze in your regular dental visit before the summer months fly by. Regular dental visits are so important to your overall health.

Gift Certificates – Gift certificates for teeth whitening make great gifts!

Have a great May!

Yours for Greater Success,
~Betty

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!

If you have a question for this column, please write to us at coaches@madow.com. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

To sign up for our mailing list CLICK HERE

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Management and Marketing Tips For April

Today’s column comes from Betty Hayden, the lead coach at The Madow Center for Dental Practice Success!

Hi everyone! Today let’s talk about some easy-to-implement tips tied in to the month of April.

When I share practice management and marketing ideas with you each month, my goal is to help you exceed your current and potential patients’ expectations. Just as important, if not most important is to consistently exceed your employees’ expectations. Why? Because an employee that feels appreciated will always deliver more than is expected.

Here are a few tips ideas to help you get your second quarter off to a great start!

April is Oral Cancer Awareness Month & Oral, Head and Neck Cancer Awareness Week: 1st -8th   – This is an excellent opportunity for you to raise oral cancer awareness and the need for early detection in order to save lives. Consider offering complimentary oral cancer screenings during the month of April or on a designated day. Be sure to promote your event on your social media platforms, in-office, and to the local TV & Print News Media Outlets.

National Pet Month –  People love to talk and brag about their pets. Use this week to ask your friends/patients on your social media sites to post pictures of their pets. Post pictures of your team members pets. Turn it into a contest: the pet with the most likes wins a special treat.

Give-away: Hand out dog treats packaged with your office information. Even if a patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!

Stress Awareness Month ~ Stress can impact your dental health. Share tips on how to de-stress and protect your smile. Or, for some, going to the dentist can be a stressful experience. Share ways that your office helps to make dental visits comfortable and stress-free.

National Dental Hygienist Week (Canada): 11-17  – This one is for our Canadian friends – celebrate your hard-working hygienists all week long, eh?

Cleaning For A Reason Week: 18-24 – Send out email & text reminders to your patients that are due/past-due for their hygiene visit. Time for their Spring Cleaning! The “reason”? For their health’s sake – or, consider donating a portion of the production to a local charity.

Administrative Professionals Week: 22-28 –  Your administrative professionals are the first and last impression people receive from your office. Show your love and appreciation for all that they do to keep the office running smooth each day.

National Fun at Work Day: 5 – Have a silly & fun theme for this day. (For example, crazy hair, silly socks, decades day, etc.)

So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of April.

Yours for Greater Success,
~Betty

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!

If you have a question for this column, please write to us at coaches@madow.com. And remember, we would like to offer you a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.

To sign up for our mailing list CLICK HERE

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Some Marketing Ideas For February

Hey everyone – Betty Hayden here!

With the goal of helping you have an amazing and productive February, I’m sharing some Marketing and Practice Management tips & ideas that you can use during the month.

These ideas will also help to exceed your current & potential patients expectations and make for a more fun February at the office.

Hygiene Continuing Care Reminders –

Include a Special Message with your Continuing Care Reminders – a message that is educational and will help to create urgency to schedule for any of your patients that are past due.

Reminders for Adults –  February is Heart Health Month (healthy teeth lead to a healthy heart).

Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February.

For $24.00 you can get a wrist blood pressure cuff on Amazon. That’s so cheap you can have one in every room, or even use them as giveaways!!

Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.

Reminders for Children – February is Children’s Dental Health Month. (Reminders can be that tooth decay is the most common childhood disease or how sealants protect the teeth from cavities.)

Tip: Offer free school field trips to the dentist or visit local schools or your public library for a dental-health presentation. If you do school visits or field trips to your office, make sure every kid (and adult!) gets a “Goodie Bag” with your office name and contact info on it.

Content Ideas for your Blog and Social Media Pages:

Heart Health Month:

  • Video Demonstrating Proper Flossing Techniques
  • Heart Healthy Foods
  • Heart Disease Facts
  • Why Regular Dental Visits are Important

Children’s Dental Health Month:

  • Healthy Lunch/Snack ideas
  • What to do in a Dental Emergency?
  • Ortho care while at school
  • Dental Health (importance of, regular check-ups, sealants, mouthguards, fluoride & braces)
  • Tooth Eruption Chart
  • Daily Tooth brushing Check-list

Even MORE Social Media Post Ideas to Improve Engagement:

Toothache Day: 9th
The Great American Spit Out: 22nd  / Through With The Chew: 18-24th
National Tooth Fairy Day: 28th

Those are just a few  tips & ideas for the Month of February. Enjoy!

Wishing you all a Happy & Productive February!
~Betty

Betty Hayden is the lead coach at The Madow Center For Dental Practice Success. She has over 25 years of experience in the dental profession. Her expertise is in effective telephone answering techniques, profitable scheduling, marketing campaigns, communication, social media, new patient acquisition, practice growth, and much more. She is called “The Idea Woman” because she grows practices!  

If you have a question for this column, please write to us at coaches@madow.com. We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only, please.

Quickies In The Office?

Welcome back to Coaches Corner! We are happy to share our years of experience working with dental offices all across North America.

Today we will be sharing some “quickies” from our Coaches Corner mailbox.

Q: How do you get Google to remove fake reviews?  I have tried contacting them but have gotten nowhere whatsoever. There are three fake reviews on my google review page, two stating I am young and inexperienced. I am 62 and have been practicing dentistry since 1979!

None of them are my patients. The thing I did do is to respond to the reviews, stating they are false and that they are not patients of mine, but it would be good if Google can remove them to keep my 5 star rating intact.

Thanks,
Ira Biderman DDS
Howard Beach, NY

A: Ira,

We just checked your reviews. You handled the responses to the poor ones very well, and your many five-star reviews speak for themselves. The thing you don’t want to do (and what you have avoided) is to get into a “pissing contest” with an unhappy or fake patient.

Our advice – getting Google to drop the fake or poor reviews is nearly impossible (the old freedom of the press thing!!), so stop driving yourself nuts. Your reviews are fantastic – just keep getting more good ones. If we were looking for a dentist and saw those reviews we would go to you in a second!! Remember, the more positive reviews you get, the more buried the fake ones are.

Q: Hi guys, my name is Fredric Siegel, a Promail user for 20+ years.  When a patient does not have the funds and doesn’t qualify for Care Credit, I would offer a ” lay-away” type arrangement.  Patients make payments till almost paid, then do the treatment.  This way it’s done and paid, a win win situation.

Best wishes,
Dr. Fred Siegel
New Rochelle, NY

A: Thanks for a great tip Fred. And we are pleased as punch that Promail is helping you get new patients! Check out our New Patient Postcards as well. And please give our regards to Rob and Laura!!

Q: Great rebranding of “The Madow Brothers” to “The Madow Center For Dental Practice Success.” What made you want to make that change?

Michelle Lynn,
Boca Raton, FL

A: Hello Michelle – and thanks for noticing.

Maybe it came from our reluctance to “toot our own horns…” but we realized that of all the people we have the honor of reaching through our e-letters, live seminars, articles, blogs, etc. – many do not really know what we do!! So it just made sense to utilize a name that says it all, and we feel The Madow Center For Dental Practice Success does just that.

After all, we LOVE coaching individual dental practices – but many folks didn’t even know we do that!! We produce in-office training programs, have new patient marketing programs, and more – and they are all designed with one thing in mind – the success of YOUR dental practice!

So it’s not just a name – we are proud to be “The Madow Center For Dental Practice Success!”

Coach Rich
Coach Dave

Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at coaches@madow.com. We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.