If you were at TBSE 2011, you may have met Nicole, who joins Team Madow for this yearly event. (She is also the girlfriend of the ever-present and amazing Paul The DJ, the technical director at our one-day seminars!!)
Way back in 1981, Nicole was born early in the morning on January 1st and was featured in the local newspaper as the “first baby.” Not only did this get her recognition at a very early age, she was showered with presents from local merchants.
But how is Nicole very different from the first babies of 2012, and what the heck does this have to do with your dental practice?
Well, Nicole is a pretty common name, and one of the most popular in the year which she was born.
Strangely, according to Janice D’Arcy of The Washington Post, most of the names selected for the first babies of 2012 were very uncommon if not one-of-a-kind. Her theory?
Parents of the e-information age want their kids to be easily found on Google, something that the newborn John Smith and Mary Johnson will not be. Many of the first babies of 2012 had no exact matches to thier names.
The “Google-ability” factor is affecting everything. Movies, TV shows, businesses, bands, products, new brands and everything else these days are keeping this factor high in their awareness when choosing their nomenclature. Being found on Google is extremely important for being recognized in today’s marketplace.
And no matter what you are looking for on-line, be it a new blender, a real estate agent, advice on caring for your pet or a new dentist, you better believe that whoever shows up in the first few listings on Google did not get there accidentally.
With over five million people looking for a dentist on-line each month, your “Google-ability” factor is more important than ever.
So it is always important to Google yourself. Don’t worry – we promise you won’t go blind.
But don’t Google your name. Pretend you are looking for a dentist and starting at square one. You would Google something like “cosmetic dentist Chicago.” Or “implant dentistry east Texas.” (To see EXACTLY what happens when that is done, click here. Go ahead – it’s really cool!!)
Now try it for your area. Remember, don’t put your name in there. If someone already knows your name, they are not looking for a new dentist!!
How did you do? We hope well!!! In any case, it’s a great exercise to see how you are doing in the “Yellow Pages of the new era.”
If you have any questions about your on-line visibility or need help with becoming the “go-to” dentist in your area via Social Media and search engines, give us a call. We can help you!